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NEW YORK — Smearing red lipstick all over their faces and fingers, little kids like to try on mommy's makeup — it's a mess, but also a rite of passage. Mattel has transformed that traditional play pattern with the Barbie Digital Makeover Mirror, which Mashable saw at the 110th American International Toy Fair this week. Using an iPad and a separately purchased vanity frame, girls get to "try on" eye shadow, lipstick and glitter. The app can also be used without the vanity mirror, but with those white make-up lights and pink frame, who can resist?

Barbie's 50th anniversary has been a chance to "put Barbie back on the cultural map of coolness," says Dickson. Drawing on his experience in posts at Bloomingdale's and Estée Lauder, Dickson has approached Barbie as a high-fashion label. The campaign has already had an effect: Barbie's domestic gross sales increased by 18% compared to last year, which analysts say could signal a turnaround for the brand. Powered by its own proprietary technology, Mashable is the go-to source for tech, digital culture and entertainment content for its dedicated and influential audience around the globe.

Using augmented reality and photo facial recognition, the makeup then appears on the user's face when she looks in the mirror. And if they find a makeover that comes out well, they can save it to a scrapbook, or share it with friends on Facebook.

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