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Today the topic is all about the questions you should ask your clients before you even start on their logo design for their visual brand. Let me walk you through each of the 11 questions I ask every single one of my brand new logo design clients to fill out. This is a great question to ask your client, as it will give you an even clearer view of their company than you may have gotten from them during your design consultation, or through prior email conversations. This series of questions is quite possibly one of the most important questions you can ask, as this audience is who you are designing the logo for in order to best serve your client. Perhaps you are involved in a re-branding project, and the brand already has specific colors they are working with.
The keyword list is excellent to have and is actually a quite new addition to my own design brief.
It great to ask this question so that you can see what your client’s specific tastes are and to see why it is they like certain aspects of the designs they have chosen to share with you.
This is a highly important question to ask, as most often there is always something that your client will still want to express to you about their logo design, that they may not feel is appropriate to tell you at any other time. Not too long ago, my husband’s boss asked me to work on some really interesting Writing Projects for their Global Staffing Firm.
As for direction on copy writing, I have not (yet) personally worked in this class – but have heard phenomenal things about it from all of the students enrolled in the course. GET STARTED BUILDING YOUR WEBSITEJOIN THE WEBSITE IN A WEEK WORKSHOP!Workshop begins on Tuesday, March 29thI hate spam too. Learn How to Build Your Online Brand & Business!Sign up to get my best emails about creating an authentic brand and business that positions you as an expert and attracts clients!!! LogoOrange Design Group are an innovative, professional and responsive Logo design & branding company that service clients worldwide. You may use these same questions for your own design brief, or modify however you’d like!
A time could come where you may assume your client’s company name is spelled one way, and then once you get the design brief back, you see that it was actually spelled quite differently than you imagined during your consultation with them.


If they do have a website, you will be able to go to the website and possibly find out even more in-depth information about their company. It will also help to have this specific paragraph to read while brainstorming ideas to communicate what the company is about. Since your job as a designer is to help your client propel their business into the next level with their new visual branding, it is helpful to know where your client sees their company going in the future for growth. I have found it incredibly useful the past few months as the keywords my clients have given me have ignited sparks which led to many great and new design ideas. It is also good to go out and gather more inspiration on your own as well so that you can look to other design treatments which oftentimes leads you to explore another whole realm of ideas that may not have come to your mind otherwise. Giving them that open ended question will allow them that free opportunity to tell you whatever they would like to share with you before you begin work. To start with, if you are not yet on the waiting list for my online course on learning how to design websites in Adobe Muse, please feel free to add your name and email to be signed up for the list here. Go here and check out the great work of Nikki Elledge Brown and enroll in her course titled: A Course About Copy, she will most definitely be able to provide some excellent guidance. Your information will never be sold to a third party.GET STARTED BUILDING YOUR WEBSITEDESIGN A NEW WEBSITE IN ONE WEEKJOIN THE WEBSITE IN A WEEK WORKSHOP!Workshop begins on Tuesday, February 23rdI hate spam too. Instead of your authentic company logo being used without your permission…you now have a shitty knockoff being used without your permission. I want you to be well equipped so you can reach the highest success in your own creative business or graphic design freelancing career. Asking this question will surely save you an episode of embarrassment and unprofessionalism somewhere down the line – I know it has for me!
If they do not have a website, perhaps that is another service you will be able to offer them down the road to expand their visual brand across the web and put their new logo into action! As a designer, you want to help your client bridge that gap through the clean, modern logo you create. It’s good to get as specific and well defined as possible for the best setup for success.


Are you going to create your own design brief today and implement some or all of these questions? I know that writing for Staffing Firms and other different company types differ widely from Creative writing, which is why I’m writing to you.
Knowing what their company vision and mission is, will help you so you can best serve and support your client’s future goals through your final logo design solution. If your client has a specific color in mind for their brand, and it aligns with their company’s message, then it would probably be most beneficial to work in those colors. Once I have that spark or feeling from a particular keyword or combination of keywords they listed – I work to integrate it with the logo design I am creating for them.
The only real limitation of this image is that it has a white background instead of a transparent background.
However, if you feel that a particular color is an even better solution for the company, then keep in mind that you are the professional, and it would be to your client’s advantage for you to provide them with the option they would like to see as well as your color choice as an alternate.
This exercise brings me back to my time in the design program, when my classmates and I immediately had to paint the first thing that comes to our mind after our professor said a specific word.
The logo design you create will most often be the first impression they make to their consumers. Also, explain your reason why you chose the colors that you did so that your client can see your vision and decide between the two with some thought. Coming up with an illustration of what the essence of that word was visually is one of the most fun and creative tasks to work on. Knowing these things will help you to define the feel, and then design the best solution for your client.



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