Avery Dennison has published a company-wide responsible paper procurement policy that the company says encourages sustainable paper sourcing and procurement — but it doesn’t set any target deadlines or percentages. The policy says the labeling and packaging materials company will procure paper products made only from non-controversial sources of virgin wood fiber, and commits to expand and promote its use of recycled paper materials, striving to maximize post-consumer recycled content where possible. Avery Dennison says it will progressively reduce the percentage of wood fiber in its paper that could come from non-sustainable sources by “working toward ensuring” the fiber source origin is known and traceable, doesn’t come from high conservation value forests, and doesn’t originate from areas where natural forests are being converted to timber production at a rate grater than 0.5 percent per year. The policy says Avery Dennison will work with its suppliers on sustainable forest management practices, and will evaluate and reward supply-chain partners’ sound environmental performance. The document also says Avery Dennison will publish progress toward meeting supply-chain commitments. But the policy does not set numerical targets or deadlines for the increases in certified wood or post-consumer recycled content, and doesn’t place an outright ban on many of the controversial paper sources.
The company says the policy was developed with support from the Rainforest Alliance, and says it’s working with external certification experts, including Rainforest Alliance, to assess the potential risk to the company’s supply chain of illegal timber or irresponsibly harvested fiber and develop systems and procedures for documenting, verifying and reporting supplier performance.


Avery Dennison is a founding member of the Forest Products Working Group, launched in 2011 by the nonprofit organization GreenBlue. Sappi Fine Paper North America missed its 2012 goal for the proportion of certified fiber, according to its most recent sustainability report. In late 2012, Procter & Gamble committed to use only third-party certified pulp for its tissue-towel, baby care and feminine hygiene products by 2015, as one of several fiber-sourcing goals the company developed with the World Wildlife Fund. With shareholders and customers increasingly demanding sustainability and non-financial operational data, large organizations are realizing that such information needs to be easily available, standardized and consistent across their multiple operations in locations around the globe.
Throughout the year, you are welcome to visit Avery Dennison Label and Packaging Materials at various expos and tradeshows. The new Avery Dennison Welded Label Materials Collection features material designed to meet rigorous wet, cold, and damp bottling environments. RBISa€™ Global Organizational Leadership Development (GOLD) is a 2-year leadership development program that accelerates careers and continuously develops talent.


At the time, GreenBlue said the group will work to develop tools and resources to address issues including climate change, resource efficiency, forest health and biodiversity.
The company increased the level of certified fiber use across its operations from 28 percent in 2007 to 51 percent in 2012, against a 60 percent sourcing goal. Today, there are more than a hundred of GOLDs and GOLD graduates working in Avery Dennison around the globe. Sappi has since extended this goal to 2016 and increased the proportion of certified fiber it is aiming to use to 65 percent.




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