In all of these settings there is an opportunity for shrewd companies to engage with their smart, successful workers and keep them motivated. Internal communications strategies are best delivered in a language the receiver can comprehend, in a timely manner and comfortable medium, conveying one business topic, with an outcome that is specific and measurable.
In essence, anything we can do to increase the effectiveness of internal communication through choosing appropriate communicators and receivers, an appropriate channel or medium and a concise, coherent message makes the firm more responsive and competitive. Relatively unimportant functions like office gossip will be delivered alongside crucial informal communication that cuts across formal reporting procedures to get things done. It is important to bear in mind at this point the spontaneous nature of much of this internal communication, which makes it more difficult to manage, control, police or measure.

Steve Nicholls of Social Media in Business states “Ultimately, as a forward-thinking manager you will want to lay out a vision for the company in which executives, management and employees work together to a common goal. If that means you need to set up a Facebook page to communicate with employees, then so be it.
Companies have an image or a brand which they need to maintain by consistently delivering to their customers. Guidance should be provided to the people who are conveying the message, along with tips which they can use in sharing the message. All the component parts of a business must communicate well with one another, top-down, bottom-up, and across many strata; all depending for their success on whether the recipient is prepared to listen and whether the delivery of communications is well-timed, pitched and balanced.

Because it is opportunistic, speedy and responding to situational changes, it is one of the most dreaded parts of a manager’s job. You will need to confirm that you are committed to open and transparent policies, so as to attract the best and most dynamic new employees to hire.
It is necessary for them to be aware of what they need to accomplish – in terms of both the brand image of the company and individual career goals.

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