In our business lives, we all need to apply a wide range of communication skills successfully so that we and our companies can excel at what we do and gain an edge in the competitive business environment in which we operate today.
Communication is arguably the most important factor to success in the contemporary economy. New technologies and an increasingly diverse workplace have made communication the lifeblood of the professional world. The digital age has brought us a constant stream of new communication channels, including email, IM, blogs and social media. Jewell, who teaches professional communication at Mihaylo, stresses the importance of making written communications concise. Honing communication skills may not be high on the agendas of most business students, yet with tenacity and commitment, developing communication skills will make inroads into the academic and professional worlds, improving employability and income potential as a result.
This entry was posted in Academic Success, Career Management, Professional Development and tagged Cal State Fullerton, CSU Fullerton, CSUF, CSUF MBA, Jodi Jewell, MBA, Mihaylo, Mihaylo College of Business and Economics, Mihaylo MBA, networking, Zack Swire.
Crossroads offers a wide range of Communication skills workshops to help business people develop their ability to perform effectively when communicating with other people.


Regardless of industry, the career outlook favors those who can communicate well through oral, written and technological mediums.
No one wants to read through pages of writing to learn the date of a meeting or a new corporate policy, for example. While the Microsoft program has revolutionized the business meeting, it has been overused and should not be a substitute for regular face-to-face and written communication. To learn more, take a course in business communication, buy or rent a textbook on the subject (if you are not in a class, you might consider buying last year’s texts for as little as $1 online or at a second-hand shop), and build your on- and off-campus network. In order to post comments, please make sure JavaScript and Cookies are enabled, and reload the page. Mihaylo Advisory Council member Zack Swire and CSUF Business Communications Professor Jodi Jewell share tips from the pros for being a successful business communicator. Rewriting and editing can be a tedious task, but it pays huge dividends in courses and the real world.
Students should focus on how to create concise yet thorough business reports to communicate effectively in the professional world.


Swire has advised professors on incorporating new technologies to their coursework, including social posts, LinkedIn profiles, video chats and more. This has ensured that CSUF courses are accurately representing the contemporary business world. Staying current with new technology is invaluable, yet Swire also recommends brushing up on the basics.
He recommends Dale Carnegie’s timeless classic, How to Win Friends and Influence People, as a good place to start.



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