Communication and engagement failures inside the organization are analogous to those outside the organization. Beyond simply using social media as a mechanism to communicate among employees, leading organizations are using these tools to build better strategies, communicate them better and execute them. In the past predictions were based largely on past data and assumptions about future events.
As Chong explains, “The aim of International Journal of Network and Mobile Technologies (IJNMT) is promote, address and capture innovative and state of the art research and work in the network and mobile technologies field,” encompassing everything from businesses to entertainment.
Of these, only paralanguage can be captured in vocal communications as this covers features that accompany speech and contribute to communication but are not generally considered to be part of the language system, such things as vocal quality, loudness, and tempo. For example, if a Japanese woman avoids looking someone in the eyes, she is not showing a lack of interest nor is she demonstrating a lack of self-confidence. Obviously, these social nuances are far outside the realm of technology, yet they do need to be taken into account when technology is developed in various cultures around the world.
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While there are a lot of attention given to social media in essence the attention is more about communications than this thing we call social media. While markets have always leveraged communications the dynamics of social technology are changing how markets interact with all constituents.


The worst symptoms include employees disregarding the strategy and management ignoring employees’ input about their strategic decisions. Since social media has been identified as a key tactic to help organizations better talk with, rather than talk at customers, why shouldn’t these organizations use social media similarly with their employees? While these can generally be interpreted correctly by those of the same culture and language, such is not always the case.
The remaining 55% of communication has nothing to do with the words spoken or how they are said. In these countries extended eye contact can be taken as an affront or a challenge of authority.
As a college instructor in cross cultural business communications, I urge my students to become aware of all aspects of their communication. When markets dynamics change then all things must change otherwise you will not keep the markets attention.
Communicating with all stakeholders and getting proper and effective feedback is relevant to developing an effective strategy.  Predicting outcomes of your strategy is paramount to designing and executing strategies effectively.
Yet, tone is what is what technology is trying to connect with in network and mobile technologies. But venture into many Middle Eastern cultures eye contact is much less common and considered less appropriate, especially in Muslim cultures where strict rules regarding eye contact between the sexes exist.


In general, it is often considered more polite to have only sporadic or brief eye contact, especially between people of different social registers (like a student and a teacher, or a child and his elder relatives). We are so lax in our attitudes in mobile communication, I feel this is an area where businesses can easily cause unintended business relations problems. If you can’t keep and expand the markets attention about your brand then someone else is likely to do so at your cost. Imagine knowing how the crowd feels about an event, a product, a service before such things have entered the market?
In such countries only a brief moment of eye contact would be permitted between a man and a woman, if at all.
Of course, in many other Middle Eastern cultures intense eye contact between those of the same gender—especially between men—can mean “I am telling you the truth!



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