Whether in email or in a meeting, communication is the underpinning of these product management activities.
The link among communication, products, and business success is born out in a study by consulting firm Towers Watson. With the sheer volume of emails, documentation, meetings, discussions, presentations, and phone calls, the time spent on daily communication often dwarfs the time for working alone on projects. With this staggering amount of time dedicated to daily communication—whether in meetings, on the phone, or by email—it’s vital to know whether the time spent was effective. For each of these, product mangers should ask themselves: Am I tailoring the message based on the audience? These activities and questions help move communication from a so-called soft skill to a tangible aspect of product management. Before doing any assessments, most managers believe they’re decent communicators while they also on occasion admit to the need for improvement.
Have you ever attended a presentation during which the speaker had everyone’s rapt attention from start to finish? When in face-to-face discussions or meetings, become an active listener by providing your full attention to the speaker. Avoid “data dumps.” Pare down and deliver only the information necessary for the recipient to understand the main point, make a decision, or take action. Our brains produce the stress hormone cortisol during the tense moments in a story, which allows us to focus… Other neurological research tells us that a happy ending to a story triggers the limbic system, our brain’s reward center, to release dopamine, which makes us feel more hopeful and optimistic. On the other hand, implementing the four skills described above provide product managers a step up and help them seize each communication opportunity with vigor. Visit our workshops page for information on how Speak and Write can help your team improve communication. About Speak and WriteSpeak and Write was founded in 1987 to meet the needs of organizations wanting to improve their employees’ business writing and presentation skills.
Melvin Lawrence De Fleur (born April 27, 1923 in Portland, Oregon) is a professor and scholar in the field of communications and Social Psychology. De Fleur simply expands the Shannon & weaver model of communication by inserting the Mass Media device and suggested the communication process is circular as well as it gives possible two way feedback.
One of the important aspect of the communication model is two way communication process which is recommended by Defleur. Through feedback, the company can know whether their intended message has reached the target audience and if not they can modify their message and once again involve in communication process.
I would love to see greater use of images to help simplify calls to action in written communication. Imagine a universal visual language, perhaps an image and a single word so that on receipt of a letter instantly you know why you have received the letter and if it requires any action. Simple communication like this would help the recipient of the letter and the sender would also see greater responses.
The mind map above shows a few basic ideas – I am sure that more companies could incorporate a few simple visual cues; many already do so and it is refreshing to see. The same principles could be applied to the design of leaflets and instruction sheets and much more. Potentially there could be generic images for each instruction which are used right across all niche fields and industries like the many online images and icons we recognise.
I hope you enjoy viewing my Mind Maps – there are hundreds more planned here at the Mind Map Inspiration Blog plus ongoing creativity and drawing tips. Also available: E-Books designed to help you create stylish and artistic mind maps of your own. If you know someone who could benefit from this post and others here at the Mind Map Inspiration Blog please share with them.

A network architecture is a blueprint which provides a framework for drawing Logical Network Diagram, Network Communication Plan, Network Floor Plan Layout, Active Directory Diagram, Cisco Network Diagram, LAN and WAN Diagram.
This network architecture diagram sample is created using ConceptDraw PRO diagramming and vector drawing software enhanced with Computer & Networks solution from ConceptDraw Solution Park. We were there to discuss leadership training for his Silicon Valley high-tech company, and the focus that day was squarely on his product managers’ ability to communicate. Furthermore, they must document and present to senior management the business impact of their products, as a CEO would present corporate strategy to a Board of Directors.
Determining whether revenue grew from new products is easy, but knowing whether the communication related to a product launch was adequate or exceptional appears harder to discern.
Product managers should perform a self-assessment and survey stakeholders for each of these to create a baseline of performance.
But there’s a significant difference between being a decent communicator and an exceptional one. Have you been in awe of someone who could eloquently express ideas in documents and emails? Stephen Covey in The 7 Habits of Highly Effective People tells us, “We have such a tendency to rush in, to fix things up with good advice. By doing so, your communication will be more thoughtful, appropriate, and successful in the end. One occasion might call for an executive summary while another might require intricate details. Begin with a high-level overview of your ideas to orient your listeners before jumping into the supporting details. The longer the words and sentences, the harder the idea is to easily understand.   Business jargon is so overused that it actually prevents creative or original thought.
Since communication ability is a yardstick for performance, and because people judge one another on the way they communicate, showing command of communication skills is crucial to a product manager’s job, products, and company.
In 1954, University of Washington gave a Ph.D in Social psychology for his experimental study “Experimental studies of stimulus response relationships in leaflet communication” based on American Communities how information diffused by them.
Westley & Maclean model is a two way communication and for first time they introduced the important component called “Linear Feedback” in the communication model.
This feedback device is helps to analyse the target audience (as separate from the receivers).
And also this model is the first one which introduce both two way feedback and targeted audience in the communication process.
Say let’s assume source as the advertising strategy or simply the information about the product which the company intends to tell to its audience.
And since there are no corporate profits without successful products, communication skills had better be good. Have you ever walked out of a meeting amazed by a person who brilliantly facilitated a difficult discussion? Show interest in what the person is saying, recap main points, and probe for more information.
Unclear emails prevent stakeholders from understanding direction and taking specific action. De fleur combine these two models and creates new one called “De Fleur Model of Communication”.
Defleur pictures the source, transmitter, receiver and destination as separate phases of mass communication.
Here, all these receivers are not considering as a target audience because the target audience will make some kind of feedback which will helps to find the target audience by using feedback device. This is then converted into message as ad film and then transmitted by a mass communicating channel.

Now he is working as a Professor and head in the Department of communication and Advertising and Public Relations in the University of Boston. At the other end the receiver (TV set or radio) decodes the information as message and finally it is being transformed to the destination (the target audience).
The feedback acts as a message – an information source and the same process continues where the message reaches back the advertising company. In the case of excessive authority layers, information reaches to its final destination passing through several hierarchical levels. Perceptual differences: Perception is the unique way in which people respond or interpret an object.
It for example, a subscriber of BTTB’s land phone in Bangladesh may positively react to the government’s move to privatize BTTB expecting a better service. But an employee of BTTB might view this as step to cut jobs and retrench existing employees. Stereotyping: Stereotyping is generalizing about a class of people or events that is widely held by a given culture. In case of stereotyping, people develop communication statements and mindsets about others.
For example, “All used car salesmen are dishonest,” or “All foreign recruiting agents are liars.” Such all inclusive perceptions not only are seldom correct but they also block mental activity that is necessary for successful communication. Halo Effect: The halo effect is the tendency to use a general impression based on one or a few characteristics to judge other characteristics of that same individual.
For example, a manger might identify one trait of an employee, such as an excellent attendance record, and perceive that the employee’s productivity and quality of work must also be outstanding. Inattention: Sometimes communication does not reach due to the inattention of the receiver.
Semantic problem arises when words and symbols have different meanings for different people that lead to a misunderstanding. For examples, an advertisement states, “we sell for less.” It is ambiguous and raises the question: less than what? In another case, during meeting, a male colleague said to one of his female colleague, “Why don’t you dye it?” meaning her hair.
The female colleague thought he said, “Why don’t you diet?” she did not speak to him for a month.
Information overload is the situation when a person is given too much information at a time. Faulty expression: Faulty expression of message fails to convey exact meaning to the receiver.
It happens due to lack of clarity, use of vague terms, badly expressed information, improper organization of ideas etc. Status or power difference: Communication problem may arise when people of different power or status try to communicate with each other.
For example, the manger of a company may neglect suggestion from his subordinates simply because of difference in their status.
Negative attitudes to change: Some people always resist any kind of change in the organization. Therefore, they create problems in communication through inattention, false interpretation, rumor, resistance and non-cooperation.

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