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Explanation of Situational Crisis Communication Theory and how it can be applied in crisis management. Clipping is a handy way to collect and organize the most important slides from a presentation. The Greek God, Hermes was renowned for being a messenger of the Gods who carried and interpreted their messages to the mortals and immortals in the universe. Hermeneutics first started with the interpretation of Biblical text and soon moved onto other religious texts before over the years being accepted as a set of principles that can apply to other written forms and to even art as well.
Hermeneutics is the study of the system of rules, principles and methods that are applied during interpretation and explanation.
The use of empirical processes to answer these two questions has resulted in hermeneutics being regarded as a science as well. The need for hermeneutics is due to the differences in historical time and the cultural gap between the periods in time when the text was first written and now when the text is being consumed. The field of application for hermeneutics is comprised of all the situations where we encounter meanings that are not immediately understandable but require interpretative effort. Schleiermacher is a German Protestant theologian and philosopher who played a founding role in hermeneutics. This psychological focus helped shift hermeneutics from being about the understanding of a text to the understanding of understanding itself. Hermeneutics investigates the process of interpretation, the communication of meaning through a text and linguistic competence in a conversation.
A gardener waters the plants when the leaves start turning brown, become dry and start showing withering signs.
Plants communicate their need to be taken care of and watered immediately through visible changes in the colour of the leaves, and the falling of leaves and flowers.
Animals communicate by sounds, several movements to indicate that they are hungry or unwell or need medical attention.
Thus the universal law of communication theory says that all living beings whether they are plants, animals, human beings communicate through sound, speech, visible changes, body movements, gestures or in the best possible way to make the others aware of their thoughts, feelings, problems, happiness or any other information.
If a child scores less marks in examinations, parents would not speak to the child for sometime- again an effort to communicate that the parents are angry over the child’s performance and he needs to buck up for his further examinations.
Like human beings, animals also communicate among themselves through gestures and body movements.
Another model of communication says that communication is simply the process of transferring information from the sender to the recipient where the recipient decodes the information and acts accordingly.


Mechanistic - The mechanistic view point says that communication is simply the transmission of information from the first party to the second party. Psychological - According to the psychological view point, communication is simply not the flow of information from the sender to the receiver but actually the thoughts, feelings of the sender which he tries to share with the recepients.
Social - The social view point considers communication as a result of interaction between the sender and the receiver.
Systemic - The systemic view point says that communication is actually a new and a different message which is created when various individuals interpret it in their own way and then reinterpret it and draw their own conclusion. Critical - The critical view point says that communication is simply a way with the help of which an individual expresses his power and authority among other individuals.
To summarize the communication theory proposes that to survive, every living entity, needs to communicate with others and also among themselves.
It is from Hermes that hermeneutics traces its origin as a Greek verb which ultimately over the years has evolved into a discipline. It is concerned with the laying down of principles that will help in the retrieval of meaning. The third reason is the difference in worldviews, a philosophical gap that hinders spontaneous and accurate understanding of text. It is the theory of the operations of understanding in their relation to the interpretation of texts. It focuses on identifying socio-cultural and linguistic elements that influences the process of interpretation. In the 20th century, Gadamer defined it as a practical philosophy, a theory of understanding and a theory of speech as the basis of human interchange. It is needed most in precision journalism which is a more descriptive, detailed and precise reporting than that of headline journalism. He took no time in taking the pup to a nearby vet and giving him the basic medical treatment the poor creature required.
The crying of pup was actually an indication that the creature needs to be immediately attended by the doctor. Turning brown, drying of leaves are actually ways the tree tries to communicate to the gardener that it is dying and needs to be watered immediately. Crying is again a form through which the child communicates that he is hungry and needs food. Try to irritate a stray dog, he will surely bark on you - again an animal’s way to communicate that he is angry and should not be irritated further. Monkeys always carry their babies with them wherever they go, again a way through which the mother tries to communicate that their babies are safe and the mother is there to take good care of them.


Therefore if hermeneutics was applied to a rhyme like ‘Ring around the Rosie,’ we would come to understand that the rhyme could be a reference to the Great Plague which happened in England in 1665, or to other occurrences of the Black Death in England.
This art focuses on understanding the written discourse of another person correctly by dissolving language into thought.
Here one placed oneself in the whole context out of which a text emerges in order to understand it accurately and fully. When one reads or hears something, our understanding of what we read or hear is spontaneous. The application of hermeneutic theory in journalism would enable a systematic and thorough interpretation of actions,text and events. Scudder states that all living beings existing on the planet communicate with each other, although the way of communication is different. Through his crying the pup tried to communicate Ted about his deteriorating condition and requirement of medical aid. The same applies when he is injured, where he uses crying again as a tool to communicate his pain and need of urgent medical attention. During the mating season of animals, communication through gestures plays a very important role in bringing them close, the same way a peacock dances to attract its partner. The rhyme if understood this way contains references to the symptoms of disease and the aftermath that followed. An individual has to communicate to express his feelings, pass on information to the other human beings and share his thoughts and feelings. It states that all living beings existing on the planet communicate although the way of communication is different. Hermeneutics essentially codifies these processes that we are using at an unconscious level to understand the meaning of communication.
He needs to know that human behavior is complex and cannot be restricted to straight dead-pan headline reporting. Journalists also need to carryout research and study on past historical events,books,text and archives all of which are important elements in the Hermeneutic theory.
Analyzing the tutoring at communicating gender go-to comprehensive reference for understanding.



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