A concept model organizes the business vocabulary needed to communicate consistently and thoroughly about the know-how of a problem domain. A concept model is always about identifying the correct choice of terms to use in communications, including statements of business rules and requirements, especially where high precision and subtle distinctions need to be made. The organization seeks to organize, retain, build on, manage, and communicate core knowledge or know-how.
There significant push-back from business stakeholders about the perceived technical nature of data models, class diagrams, or data element nomenclature and definition. Outside-the-box solutions are sought when reengineering business processes or other aspects of business capability. Data models can usually be rather easily derived from concept models; the reverse is much harder (or impossible). For BACCM these basic noun concepts are: need, stakeholder, value, change, context, and solution.
In finance, basic noun concepts might include financial institution, real-estate property, party, mortgage application, lien, asset, loan, etc. In BACCM some basic wordings for verb concepts include: Value is measured relative to Context, Change is made to implement Solution, Stakeholder has Need. In a financial business, some basic wordings for verb concepts include: Lien is held against Real Estate Property, Party requests Loan, Asset is included in Mortgage Application. Note that these wordings are not sentences per se; they are the building blocks of sentences (such as business rule statements). Provides a business-friendly way to communicate with stakeholders about precise meanings and subtle distinctions.
Is independent of data design biases and the often limited business vocabulary coverage of data models. Helps ensure that large numbers of business rules and complex decision tables are free of ambiguity and fit together cohesively.
May set expectations too high about how much integration based on business semantics can be achieved on relatively short notice.
Requires a specialized skill set based on the ability to think abstractly and non-procedurally about know-how and knowledge. Requires tooling to actively support real-time use of standard business terminology in writing business rules, requirements, and other forms on business communication. For more information about Concept Models, refer to Business Rule Concepts 4th ed, by Ronald G. I want to chat about two different approaches to marketing communications and give you five tips on how to improve your communications. For me “marketing communications” covers absolutely everything you say to your customer – your emails, your direct mail, your website copy, your sales pitch, your slide presentation, your YouTube videos, your local newspaper advertising, the images you use in your status updates and tweets, your blog posts…you name it and it is ALL marketing communications.
What is this?   It is the method used to craft communications that fall flat…just like hitting a brick wall.  It can hurt.

Typically, the copy is dull and dulling with a focus on product or service features.   Instead of presenting an enticing end result, you try to convince (aka sell) your customer on the abilities of your product or of you to perform.
She’s a talented and very experienced interior designer.  She magically transforms ugly rooms into functioning works of art. Any visitor to her website would have left immediately because the site did absolutely nothing to stimulate, tempt or tantalize anyone into taking any action.  Just a big brick wall.
Instead of the hard impenetrable brick wall, your customers feel a verbal caressing – one that makes them want to take action. The interior designer put together the copy for her website thinking her potential customers wanted to be certain she was a skilled designer and that she worked with them to create rooms that were tailored to their needs.  After all, this is what she does. The most common mistake in marketing communications is to think potential customers want or need to know something about YOU or your product. They want to buy from the person who delivers that something special to the buying experience.
The best place to start is with your Buyer Persona.  Nail that down and you’ll have all of your answers.
Do you tug at their hearts, their ego, their desires so they can’t resist when you describe the end result?
5.  Am I selling a product or service or presenting the fulfillment of my customer’s wants?
Am I selling a vacation rental with so many beds and baths or presenting a memorable experience that will last a lifetime?
Am I selling children’s books or presenting an opportunity for some quality time with one so dear? Am I selling an online training program with so many modules or presenting an opportunity to gain mastery in a specific area?
You get the idea.  Stop selling and start presenting and all of your marketing communications will start delivering you far better results. Sheila HibbardSheila Hibbard takes the fluff, hype and confusion out of marketing and social media. Receive Free weekly updates, tips and techniques to grow your business.  Fill in the information below and look for Marketing Action in your inbox.
Posted in Communications and tagged communications, customers, marketing, marketing communications, Website. An information packed e-course that will get your social media efforts moving in the right direction for your business. INTRODUCTIONThe Malaysian Communications and Multimedia Commission (SKMM) is entrusted with the role of promoting and regulating the communications and multimedia industry and to enforce the communications and multimedia laws in Malaysia. POPULAR ARTICLESMALAYSIAN COMMUNICATIONS and MULTIMEDIA COMMISSION INTRODUCTIONThe Malaysian Communications and Multimedia Commission (SKMM) is entrusted with the role of promoting and regulating the communications and multimedia industry and to enforce the communications andTRANSPORTATION BY RAIL IN MALAYSIA The railway network system in Malaysia has always been a key component in the countrya€™s progress.
It puts a very high premium on high-quality, design-independent definitions, free of data or implementation biases.

The goal of a concept model is to support the expression of natural-language statements, and supply their semantics – not unify, codify (and sometimes simplify) data.
Like data models, concept models are often rendered graphically, but free of such distractions to business stakeholders as cardinalities.
The most basic concepts in a concept model are the noun concepts of the problem domain, which are simply ‘givens’ for the problem space.
Since concept models must support rich meaning (semantics), other types of standard connections are used besides verb concepts. Ross is recognized internationally as the 'father of business rules.' He has served as Co-Chair of the annual Business Rules & Decisions Forum Conference since 1997. She provides small business owners with straight forward, no nonsense marketing guidance and techniques that produce results based on her 35 plus years in advertising, communications, research, strategic planning and social media. SKMM was established on 1 November 1998 pursuant to the provisions of the Malaysian Communications and Multimedia Commission Act 1998 (MCMCA).Our primary role is to implement and promote the Government's national policy objectives for the communications and multimedia sector.
Therefore the vocabulary included in a concept model is far richer, as suits knowledge-intensive problem domains. He was a charter member of the Business Rules Group (BRG) in the 1980s, and an editor of the two landmark BRG papers, "The Business Motivation Model: Business Governance in a Volatile World" (2000) and the "Business Rules Manifesto" (2003), now in 18 languages.
In short, concept models are concept-centric; data models are thing-entity-or-class-centric. He is also active in OMG standards development, having core involvement in SBVR (Semantics of Business Vocabulary and Business Rules).
Lam (2015, An IIBA® Sponsored Handbook) and Business Rule Concepts (2013), a 4th edition of his ever-popular, easy-to-read 1998 handbook. Ross co-develops BABusinessSpeak™, its landmark business analysis and business rules methodology, which features numerous innovative techniques including the popular RuleSpeak®. Ensuring consumers enjoy choice and a satisfactory level of services at affordable prices;c. These are the latest offerings in a 42-year career that has consistently featured creative, business-driven solutions. Providing transparent regulatory processes to facilitate fair competition and efficiency in the industry;d.
The aim should be to achieve maximum benefit for all stakeholders (government, industry and people).Transparency -A Transparency is necessary to ensure fairness to all market participants and confidence in investment decisions. There is even provision for an Appeal Tribunal.Less rather than more regulation -A The focus is on the development and promotion of the industry rather than control.
The industry is expected to play an active role in regulation process through the various industry forums.

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