For your employees, it can be very easy to lose sight of such core values relating to your company, even if you have brought it to the attention of your team before. Regardless of the reasons, it is your job to make sure these core values stay fresh in each employee’s mind, especially when there are lulls in company activity or excitement.
Feel free to use your discretion as far as how repetitious you wish to be when reminding your employees of the company core values.
Besides actively reminding your staff of the company core values, both verbally and with motivational visual aids posted throughout your workplace, there is not a whole lot else you can do. The ICF talk about the 11 core competencies that can be seen in a coaching conversation as it flows.


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At times, employees can either lose a lack of motivation, caring less about the company, or they can simply get so wrapped up in their job that the company core values merely drift out of memory.
Just do your best to ensure that your employees don’t take such values lightly, after all they represent the core of your company.


While some executives do so at a weekly board meeting, you can also target the lower ranks in your company by holding weekly office meetings, as well as post a poster or banner detailing the core values.
A company core values poster is most effective in a place where employees congregate most often, such as a break room or main work floor.



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