Creating Breakthrough Products: Revealing the Secrets that Drive Global Innovation PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files. Vogel’s Creating Breakthrough Products has offered an indispensable roadmap for uncovering new opportunities, identifying what customers really value, and building products and services that redefine markets — or create entirely new markets.
Vogel, MID is the director of the Center for Design Research and Innovation in the college of Design Architecture, Art and Planning (DAAP) in the University of Cincinnati (UC). Now, the authors have thoroughly updated their classic book, adding new chapters on service design and global innovation, plus new insights, best practices, and case studies from both U.S.


He is a Fellow, Past President Elect and Chair of the Board of the Industrial Designers Society of America (IDSA). He is co-author of the book, Creating Breakthrough Products, Financial Times (Prentice Hall), with Professor Jonathan Cagan. Their new Second Edition compares revolutionary (Apple-style) and evolutionary (Disney-style) approaches to innovation, helping decision-makers choose between them, and make either one work. During the last 25 years Professor Vogel has been a consultant to over 20 companies and advised and managed dozens of research projects and de-sign studios collaborating with industry.


Cagan and Vogel provide more coverage of Value Opportunity Analysis and ethnography, as well as new case studies ranging from Navistar’s latest long-haul truck to P&G’s reinvention of Herbal Essence. Using additional visual maps and illustrations, they’ve made their best-selling book even more intuitive and accessible to both industry and academic audiences.



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