1. It has the immediate objective of promoting the sales of a product, a service or an idea. 2. It introduces new goods in the market more effectively, quickly, at a lower cost and in a wider area. 3. It introduces the salesman to the prospects even before the former has called on them because it reaches them earlier than the salesman and thus keeps them informed. 6. It educates the customers in selecting the right type of goods and also in better understanding of products and services.


7. It creates and maintains goodwill among the customers by offering quality products and services. 9. It functions as a salesman (with it force of persuasion, education and conviction) wherever a salesman cannot visit the customers. 10. It also keeps the customers constantly in touch with the company and its products and services. It helps the customer to remember the product or the service of a firm whenever he is in need of it.


Publicity and advertising are an impersonal form of salesmanship, and a sales letter is just a part of publicity and advertisement.



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Leadership workshop ideas for college students 19


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