If you think about your average workday and add up the amount of time you spend in meetings, giving presentations, writing emails, or talking to colleagues, it turns out that the majority of your day is spent communicating. Focusing on lateral communication, a company places more emphasis on facilitating cooperation than on directing work. When vertical communication is prioritized,A there is more communication between upper and lower levels than there is between team members on the same organizational level.A This type of top-down, organized communication is typical of organizations with strict and visible hierarchies.
Both vertical and lateral communication is needed for an organization to work effectively; yetA both also have their drawbacks. While countlessA factors impact the way a company communicates, one trend that Steve Denning brought to light in his Forbes article was the stark organizational difference between the creative economy and the traditional economy.
The traditional economy is made up of firms with big hierarchical bureaucracies and have a structure where vertical communication is prioritized.
As customers gain access to instant and reliable information, their demands start to change.
Denning argues that in an environment where customers constantly demand personalized and interactive solutions, firms with rigid vertical communication structures are unableA to respond quickly to customer demands.
While Denning argues that a more flexible, horizontal communication structure is the one that is suited to the demands of our time, a study in 2011 showed that lateral communication has no visible impact on the performance of a firm.
These three strategic decision-making processes were formalization, hierarchical decentralization and lateral communication.
Ultimately, each startup is unique in its structure and the effects lateral communication have on each one are also unique.
We would argue that in an age where there is all the more pressure for entrepreneurs to provide solutions that are better, simpler and different, lateral communication, more than any vertical model, gives you the tools to be flexible, innovative and ultimately successful.
Hi colleagues, its great piece of writing concerning teachingand entirely defined, keep it up all the time. Advantages: Enabling horizontal communication in an organization, encourages free information exchange. Whether this communication is effective or not can mean success or failure for a startup.A As aA company grows, communication needs to evolve alongside it. Others prefer lateral (or horizontal) communication, where the structure is decentralized, fluid and informal. Papa, author of Organizational Communication, defines lateral (or horizontal) communication as a€?the flow of messages across functional areas at a given level of organization.a€? Sharing information across levels is encouraged, often making processes more efficient.

When a company grows in size, lateral communication is a good way of keeping a feeling of unity and having all parts of it work towards the same goals. While great emphasis is placed on its formal aspects, ita€™s important to also remember the informal aspects.
Even if youa€™re talking about your best frienda€™s cousina€™s cat or the wedding you went to last weekend, such conversations can have the potential to indirectly impact your work in a positive way.A If you are on friendly terms with those in and outside of your department, it is often easier to ask them for help.
Lateral communication can result in tension between rivalrous departments, disputed leadership, or in time being wasted onA informal interactions that lead team members off-topic.
However, with huge technological change occurring from the 1960s onwards and the emergence of computers, the Web and mobile phones, communication has not only changed in terms of speed: greater structural changes have also occurred that have resulted in a shift from vertical value chains to horizontal value chains. Enabling continuous innovation and fast response, this is how 21st century startups should work.
In their report The Effects of Formalisation, Hierarchical Decentralisation and Lateral Communication: Strategic Decision-Making Processes on SME International Performance, Pavlos DimitratosA and his co-authorsA investigated 528 small and medium enterprises in the United States, the United Kingdom, Greece and Cyprus, looking at the relationship between three strategic decision-making processes and their international performance.
If you choose to embrace lateral communication, or opt for a more vertical model, keep in mind Theo Priestleya€™s words about values and principles: your communication model must compliment these values, not clash with it.
Vertical communication is the communication where information flows within the top level of the organizational structure and the bottom level of the organizational structure.What is downward communication?
Theo Priestley makes the valuable point that there is not one ideal communication model, rather it has to grow organically from the companya€™s principles and values. People on the same level can communicate directly with each other instead of having to go through several levels of organization. Horizontal communication can come in the shape of meetings between departments, but also in the guise of conversations by the coffeemaker. These are the ones that characterize the creative economy, pioneered by giants like Google, Apple and a thousand innovative startups. They did howeverA find evidence supporting that lateral communication produces positive effects in dynamic business settings.
The same communication techniques, when applied to different startups, will produce different results. There are less delays when you dona€™t need to go through your boss, who goes through his, who contacts another department, before you finally speak with the relevant person. They can share ideas and products in a structure that all of a sudden has grown increasingly fluid.

Why buy a bulky, expensive, soon-out-of-date copy of the Encyclopedia Britannica when you can use Wikipedia for free? Perhaps, like Dimitratos, Thanos, Petrou and Papadikis found, lateral communication has no measurable effect on your companya€™s success. Downward communication is the communication where information flows from the top level of the organizational structure of the bottom level of the organizational structure.What is upward communication?
Also, horizontal communication makes an atmosphere where employees are comfortable to talk to people in different departments and gain from their learning. What about the sector it caters to?A These factors, and many more, impact the effectiveness of both vertical and lateral communication models. Or, like Denning investigated, lateral communication is what gives you the flexibility to consistently respond to changing customer demands. Upward communication is the communication where information flows from the bottom of the organizational structure from the top of the organizational structure.What is horizontal or lateral communication? Horizontal communication is the communication where information flows among the similar or same level statuses of people in the organizational structure.Define mass communication. Mass communication is a process of transmitting information thoughts, or opinions through specific media to a large number of heterogeneous audiences.What is external communication? External communication is the process of exchanging information with the people of various external or outside parties of the organization.What is personal communication?
When people exchanged information related to their personal life or personal affair is known as personal communication.What is cross or diagonal communication? Diagonal or cross communication occurs when information flows between persons at different levels who have no direct reporting relationship.What is interpersonal communication?
Interpersonal communication is a process of face-to-face communication between individuals where messages may be verbal or non-verbal.State the types of communication with media basic.

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