Part two of this blog on prioritisation looks at a very useful matrix – the Importance Vs Urgency matrix.
This is an invaluable tool which helps you to prioritise by focussing on important, not urgent activities. In a nutshell, the matrix helps you to choose which tasks or actions to focus on by understanding how important and how urgent each task is. Urgent actions or tasks are simply those that have close deadlines; such as ASAP, or by close of play. An example might be a phone call from The Chairman, asking for you to dig out some information for his radio interview in 15 minutes. Imagine you are in the middle of creating that non-urgent, but very important report and the phone rings. The Importance Vs Urgency Matrix is a great way to ensure that you are spending your time wisely, on your priorities. In a nutshell – try your hardest to schedule and protect your Q2 important and not urgent time.
This approach was popularised by Steven Covey in his book The Seven Habits of Highly Effective People. I'm a chartered management accountant (CIMA) working as a finance manager for a FTSE100 travel company, looking after pricing and managing a team.
Thousands of years past and the importance of technology have been greatly influencing our own society.
The arrival of computers made the importance of information technology rapidly spreading around where everyone has observed its unveiling growth. Information technology brings out the production and development of mobile phones in the market such as iPhone, iPad which are more technologically motivated. As a general view, information technology today permits us to gather, handle and interconnect a gigantic volume of information.
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Einstein once said that if he had 60 minutes to solve a problem, he'd spend the first 55 thinking about the problem, and the next 5 solving it. The matrix helps us to invest more time in dealing with important activities, and guides us away from the urgent activities. If you’re brutally honest, how much time do you really spend on these non-urgent tasks? Timewasters, paper exercises, and pointless phone calls – all these need to be ignored. If you find it difficult then why not try hanging up on people without finishing the conversation? I found that it gets easier each time you do it – the first time is always the hardest!
Once you’ve got into the habit you should find that less and less things ever become urgent, as you are on top of them with time to spare.
I’m really keen on sharing my thoughts and ideas and would love to hear your feedback. When I first heard about this matrix it changed my life – I was also a Quadrant one man! Evidence shows that our ancestor was using different kinds of apparatus to convey information to its recipient. It’s an industry which gathers the procedure of computer hardware, software and networking.
It has released the doors open to which is profitably channelized through the use of cellular phones. And its sustainable development improves its competence, capability swiftness and precisions of any components it provides.
Brilliant ideas go nowhere unless your people are aligned, collaborative, and team-oriented. It’s really interesting to understand how many tasks are actually important (rather than urgent).
This also means that when Q1 urgent and important actions come your way you’ve got space and time to give them your full attention. Some make fire to produced smoke signals, others uses pens and paper to transport data to different places. This advancement of technology provides the importance of information technology into a greater value. In addition, reaching out people is more convenient and accessible where everyone can use its application with comfort.


Information technology really helps to build this world, grow economies of any nation and create new jobs. Tasks that are important but not urgent will eventually become urgent if you leave them long enough. If you wander upstairs and spend 30 minutes sorting Dave out, you have prioritised someone else’s actions over your own. Getting good at identifying and reducing your Q3 activities is a major step forward in learning to prioritise. I used to give the guy his time, listen to his pitch and then try and gently let him down; all that used to happen was he smelled fear and pushed harder. Waiting for things to get to the breaking point and then trying to fix them often when they are too late. Information technology before was at some sort limited in every sector of banking industry, engineering business and computer society. As historical events speak, information technology is a vital element in any development in terms of trade and commerce, defense and culture. A standard process that allows great bulks of data to be kept and processed or transmitted at lightning speed. Connecting with each other is made easy with the flooding entry of communication device available today. If the only action you take after reading this email is to block out some of your diary to approach these tasks every week, then you will have gained something tangible from this blog.
Now I know and I will vouch that Q2 is where I will be and going to be for the rest of my life. It’s been a long time since we are confronted by the importance of information technology; the only difference was how advance it is in terms of usability. It has fully grown with outstanding drive and acquired a noble rank for itself and all those that linked with it.
Now, there is more information at hand to make choices, sustain and preserve relations, monitor business activities or track movements. Right from the start, information technology has never been idle nor a slow moving process instead it’s always been hardly striving to prove its long time effectiveness as period of change passes by. Part two – The Important Vs Urgent MatrixJackie Robinson on Get Your Priorities Right!



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