If you fail to communicate to your personal and business networks that you’ve begun a crowdfunding campaign, it’s very possible that your campaign will get no traffic, social sharing, or pledges. You can combat this undesirable outcome through marketing and constant communication with your network about your startup and crowdfunding campaign. Happy backers are as likely to spread the word about your awesome crowdfunding campaign as irritated backers are to spread the word both in person and on social media about what an unorganized, unresponsive crowdfunding campaign you are conducting. While updating your backers is a great way to keep them happy and informed, you don’t want to overwhelm them with information.
Aside from your initial marketing and updates, you’ll need a way to fill in the gaps between major communications. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.
The Importance of Communication Alex Dressler This would be so much more useful if we weren’t 5 feet away from each other.
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As a marketing specialist at Dominion Dealer Solutions, I know that a good relationship and continuous communication with my dealership clients is a big part of creating an effective marketing strategy.

Recently, I began working with a new dealership client through Dominion’s Managed Marketing Services. Since this dealership had purchased multiple Dominion products, several product specialists had begun working with them.
Because of this internal and external alignment, a consistent marketing message has been established across the many different platforms (i.e. One way to promote a positive image (and get great word of mouth marketing) is to keep backers informed and feeling like part of the action through updates on your crowdfunding campaign.
You can do this with minor social media updates, email blasts,and even phone calls or text messages. It provides beneficial information and creates a cohesive relationship for all parties involved.
Since this particular dealership had purchased a suite of Dominion products, it was now my job to provide them with effective and strategic email marketing. Dominion Dealer Solutions’ specialists can help with your dealership’s messaging! Quick and knowledgeable response to both hardware and software issues…and I love the one line, all inclusive support billing! You should post these on the campaign itself rather than emailing them out so that potential backers can view communications and feel reassured about the campaign’s legitimacy.

All that’s needed in the intermediate communications is a small thank you, day to day update, or fun (and easily shareable) picture. Many, if not most, dealerships work with numerous vendors, so establishing clear objectives and making sure everyone works towards the targeted goal is an immediate objective with any new customer. This allows the dealership to discuss their managed marketing goals with everyone at once, and also ensures that any campaign tactics employed enable the dealership to more effectively reach targeted customers.
The email marketing campaigns have already resulted in great engagement from the dealership’s targeted consumers with both high open and click rates. Major product milestones, investor interest, or company pivots make fantastic updates as they are interesting, key developments or achievements, and show forward movement by the business.
The point of these small updates is to entertain and maintain a constant flow of reassuring, consistent information from your startup to backers (and potential backers).

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