While I wish this site had more descriptive headlines, John Baker does a nice job of offering a free consult to entice new clients. For professionals, like coaches, who make a living offering advice, a blog on the home page makes sense. I recently worked with a career coach to create a site for her business, and during the competitive research phase I found some great examples. 2 Pen clients say they want to limit content so that visitors don’t need to scroll down the page.

2 Pen blog where I share examples of sharp website content and other online marketing information.
But even with hundreds to choose from, it can be difficult to pick a coach based on a web search alone.
This way your potential clients can get a taste for what you provide and feel confident in hiring you. However, The Joyful Mother managed to avoid the scroll (for the most part) on the home page.

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