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Last week I looked into if Google counts keywords in URLs to influence rankings for specific keywords and how I was investigating this.
If you have recently put in a search term in Google, you may have noticed the results containing an expandable grid box. As you can imagine, this offers some great information to users that want additional questions answered without hunting for them. The boxes never come on the very top of of search results: Instead, they come further down the page inspiring the user to dig deeper. More often than not, Google only creates question boxes for the most general, often searched terms.
Interestingly, these are not the ordered results of the search, but they are within the first page.
Obviously the quality of your content is going to matter a lot here, and probably more than whatever algorithm beyond quality Google uses.
Notice also: In the above example that company has a mini-site jump link within the search snippet taking you to the answer of the question within the page. But it doesn’t hurt, and you want to do anything possible to improve your chances of being understood by a search engine better. We have a very handy infographic on how to use Schema.org as well as a number of free Schema generators to help you out.
Trying to navigate the murky waters of how this algorithm works is going to be a hit and miss process. Mobile app, mobile website, desktop website -- how do you track their combined visibility in search?
How your account should be structured depends on your advertising goals, budget, website, audience and many other factors that are unique to your business.
For most small accounts starting out, it’s safe to start with one-to-three campaigns, focusing on your core offerings. If your website has a strong structure, with a natural hierarchy for your products or services, the simplest way to structure your campaign is to mirror your website. The most intuitive way to organize your campaign is by theme or topic–and this may not necessarily match the structure of your website.
For example, a website that is built out very granularly with a large hierarchy would not only be tedious to manage but might have search volume that is too low in certain areas to even make it worth the trouble of setting up.
Since location targeting is set at the campaign level, you may want to organize your campaigns dependent on your store locations or areas you want to target. For example, a company with seven retail stores in northern California may have seven campaigns–one for each store location. Since budget is set at the campaign level, it makes sense to organize your account based on the areas that perform the best. In this case, you could create a separate campaign for those high-converting ad groups and give it a higher budget so they can perform at their highest potential.
The general idea here is that if you split apart broad, phrase, and exact match keywords into their own ad groups then you can have more control over the ad copy and optimization that each gets. Whether you want to house keyword match types in their own campaigns or ad groups depends on the size of your business. If you want to maximize your ROI around a certain holiday or time period, it can be beneficial to create separate, time-sensitive campaigns. Major structural changes can have a huge impact on the performance of an account, though, so have a plan. The post 6 Ways to Organize Your PPC Account to Improve Performance appeared first on Portent. We bring you three types of news from our communities this week, as well as plenty of engaging discussions! In bad news, we’ll bring you coverage from WebmasterWorld about the recent security snafu at LinkedIn. That’s the news from PEW Research that mobile readers spend more time engaged with long-form than with short-form articles. Remember a few months ago when Twitter was talking about expanding its character limit to 10,000 or more? With hackers as powerful as they are today, it seems like site owners balk at their own peril. Every now and then on SEO Chat, someone starts a topic about freelancing or how to do business as a professional. The post Good News, Bad News, Long News: Weekly Forum Update appeared first on Internet Marketing Ninjas Blog. Posted by Tom-AnthonyApp search is growing and changing, and there's more opportunity than ever to both draw customers in at the top of the funnel and retain them at the bottom. Click on the whiteboard image above to open a high resolution version in a new tab!Video TranscriptionTom: Howdy, and welcome to another British Whiteboard Friday. App indexingThis is right at the top of the funnel typically, and it's taking over the opportunities to rank in long-tail search. The third element that we'll touch on later is the personal corpus, which is the idea right down at the bottom of the funnel and it's about retaining the users once you have them. There's been various competing standards for how deep links should work on different platforms. So the critical thing about the universal link is that the form of this link is the same, and it's shared across those different devices and platforms.
Now before that was the case, in the world where we had different kinds of links, different kinds of link formats for the different devices and platforms, it was important that we mapped our web pages to those mobile URLs. Tom: This is much like how you would've done the same thing for the mobile version of a desktop web page. This is the idea that users opening your app, using your app, spending time in your app is a clue of the value of that app. Then, there's the second level, which is the aggregated user statistics, which is where they see that most people like this app for this thing, so other people will see that in the search results. With universal links, we talked about needing parity between the desktop site, the mobile site, the app. The current setup is a little bit of a kind of a kludge; they're running in a virtual machine in the cloud and streaming.
Will: Fundamentally, they're going to figure out a way to make this streamlined and smooth, and it will become much easier to use apps for the first time, making it possible to expose them in a much broader array of search results.
Most of the personal assistants are already able to answer a lot of search queries using this direct answer methodology.
TLDR: Yes, it looks like it that having keywords in the URL does affect rankings for individual keyword phrases. Read the full article here Long Term Test: New Evidence – Does Google Count Keywords in A Url? I am not a statistician but I’ve been playing about with metrics from multiple third party data vendors to see if I can build up a decent, normalised picture of relative search and social performance of various sites in a niche. In April, we hopped on a plane to go visit our friends in the City of Brotherly Love to share an evening of learning, networking, and, of course, eating, for our latest MozTalk. Our most recent MozTalk focused on innovative strategies for building brand value and keeping your customers coming back. Top takeawaysFixing broken customer experiences should be a priority; make sure to measure everything.
Look past the basic search results; more and more people are using websites outside of Google to search, including Reddit.
Top takeawayExcellent customer service is about empathy and should be the foundation of any good brand. Top takeawaysBuild your brand with PPC by focusing on making the customer's life easier, showing them that you care, and making it easy to be a loyal customer. With the increase in the use of voice search, be prepared for search results with misspellings. Utilize sitelink extensions by focusing on the stage of interest of a customer or according to the customer's needs. Missed the previous talks?Now that your brand value is at all-time high and your customers love you, it’s time to level up even more. Join us for the next one!We are excited to announce that we are headed to Denver for our next MozTalk on July 19th to learn all things content. Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. In this, and in two follow-up posts, we’ll explore the overlaps between optimizing for search engines and optimizing for screen readers and assistive technologies. In the video below, Kyle Woodruff navigates the web without his sight, quadriplegic web user Gordon Richins navigates the web without his hands, and Curtis Radford navigates the web without his hearing. Because he’s so entertaining (even has his own Amazon series), I also must introduce you to Tommy Edison, The Blind Film Critic.
ChromeVox shortcuts reference (print it and tape it to your monitor (if you’re sighted)). Consider going beyond simply being aware of accessibility (A11y) for Global Accessibility Awareness Day by utilizing some of your technical code optimization chops to help millions of disabled fellow humans have a better experience on the web. Markup on a page helps both search engines and assisitive technologies (AT) like screen readers to understand what elements are in a page.


Title tags (not to be confused with title attributes) are important in search engine optimization for (1) providing context as to what the page is about when Google crawls it and (2) how the page appears in the search result display.
This criterion benefits all users in allowing users to quickly and easily identify whether the information contained in the web page is relevant to their needs. People with visual disabilities will benefit from being able to differentiate content when multiple web pages are open. People with cognitive disabilities, limited short-term memory, and reading disabilities also benefit from the ability to identify content by its title. This criterion also benefits people with severe mobility impairments whose mode of operation relies on audio when navigating between Web pages.
Here’s a sample of the ChromeVox extension announcing the content of several tabs in a browser window by reading the title tags (and page focus). In search engine optimization, there's a lot of focus on the H1 tag, and much less on nested H2–H6 headings. Compare that to the Lehighton Times News, where only one heading was used, and it’s on the Calendar.
We know that Google uses some schema elements for rich snippets in search results, like review markup to get star ratings to appear in search results.
Regardless, this tagging allows various assistive devices via different browsers to better understand and navigate through content.
Some SEO camps might be zealous about putting the body copy or most important content of the source code at the very beginning of the source code, in an attempt to either make sure it’s indexed before Google leaves the page or to attempt to indicate that content is more important.
Global experts in ICF accredited Co-Active coach training and certification, leadership development, workplace relationship agility, life & business coaching. For over a decade my team and I have been teaching people how to sell physical products online.
John Robert Wooden (October 14, 1910 – June 4, 2010) was an American basketball player and coach.
Distance learning and online courses as well as part and full time classroom courses throughout the UK.
It’s fully portable, meaning it could possibly go to you on some sort of thumb drive, smart phone, or different portable product and operated with any kind of operating systems.
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The more clear, well-structured and informative your content, the more sense it will make for Google to choose to use the info over other websites.
I was never able find any correlation between having Schema markup and being featured in the related question boxes. On one hand, you are going to drive organic traffic by offering up a link to more information on a topic the searcher is already looking for. But that is something that is going to help you with your overall marketing strategy, so you are accomplishing a few important goals here (including creating a one-stop resource, attracting links, enjoying additional exposure in SERPs). It’d be great if there were a standard cookie cutter guide to follow, but the truth is, there is no such thing. Not only that, but in most cases, account organization and structure are fluid and will change over time.
Within each campaign there should be multiple ad groups, each containing tightly organized keywords and ads. Campaigns serve as major category links (broad product areas), and ad groups as sub-categories (specific product areas or individual products). Think about which parts of your website or business you want to focus on and design your account around these areas. Each campaign could have specific ad copy relating to the area and a corresponding phone number and location extension to direct people to the closest store. Having a strategy for dealing with multiple match types can be tricky and gets more confusing the larger your account is.
Theoretically, exact match keywords should perform better than broad so treating them differently makes logical sense. It’s important to note that organizing campaigns and ad groups by match type is a very granular approach and might not be helpful for a smaller-sized account.
This way you can allocate specific budgets to them for the time period and reactivate them next year or season if they perform well. LinkedIn invalidated the passwords of affected users, asked them to reset, and everyone moved on. The stereotype of today’s young people, and by extension of mobile users, is that everyone wants something quick and snappy.
Users Andy Langton, rainborick, and engine provide some helpful blog posts from Google with more information. Share your thoughts about the web – or free energy, or anything futuristic that strikes your fancy – in this thread! In today's special British Whiteboard Friday, Tom Anthony and Will Critchlow of Distilled dig into everything app search and highlight a future where Google may have some competition as the search engine giant. The first is App Store Optimization or ASO, which is not what we're going to be talking about today.
So this gives you the opportunity to acquire new users via search really for the first time in app marketing.
Yeah, if you had a different mobile website, an m-dot website for example, you would use rel="alternate" to match those two together. So you might run a search and you'll see things such as your messages, entries in your calendar, photos from your gallery. I might see a link to the restaurant's website in the public search results, but I might also see that Will sent me a message about going for dinner at that restaurant, and there might be an entry in my calendar, which other people wouldn't see.
With app-only indexing, we could be looking at a model where there are screens in apps that don't have a web equivalent.
But what we think is exciting about apps is that we anticipate a future where you can store an app and it allows the personal assistants to tap into that app's data to answer queries directly. Obviously, Google has some advantages just through the fact that the Android devices and they've got the apps installed in so many places and it's part of people's habits. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!


Topics ranged from human interaction through customer service to tailoring PPC ads to keep your customers coming back for more.
By doing so, you may find new key opportunities to enhance the customer experience and gain loyalty. Screen readers are like search engines in that they can’t see the content of a page, and instead rely on signals in the code to navigate the web and understand the content of a page.
You’ll see that they still face challenges because of the gaps between what assistive technology (AT) can do and what is actually built in a way that can be accessed and navigated by assistive technologies. See how he’s easily using Twitter and YouTube with the assistive technologies built into the iPhone. This is a complex industry where assistive technologies go beyond just optimizing a bit of web code for screen readers. At the most basic level, it’s important not to cannibalize the screen reader experience by over-optimizing for SEO by doing things like keyword stuffing. For SEO, different elements like title tags, headings, or some schema markup can have more weight or value than other markup.
Consider the accessibility side of implementing and optimizing these elements to provide a better experience for disabled visitors while you also build for SEO. Over the years, while SEO techniques have come and gone and fluctuated in perceived effectiveness, page titles have continued to be one of the more highly valued on-page tactics. An H1 heading indicates the main topic of a page, while H2–H6 indicate subtopics or page sections.
Headings define the structure of the page and a screen reader user will oftentimes use these as the first method to move to a particular module or region of content.
It’s important not to skip headings altogether, like in the Times News website example above. For example, use H2 headings for subheader or key sections of the page and H3 headings for content modules.
Headings define sections of content, so if there is no content section, it shouldn’t have a header.
Additionally, schema markup was developed by Google, Yahoo, and Bing to better understand elements of a page.
The order of the source code content is important for being able to easily tab through content with your keyboard in the correct order. The legit version of the product is not distributed through other stores, even though you might come across several other sites that link directly to the payment web page.
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On the other, you are building your site authority by being one of a few to be chosen to provide answers to those common questions. Search Console is introducing the concept of "property sets," which let you combine multiple properties (both apps and sites) into a single group to monitor the overall clicks and impressions in search within a single report.
All should directly relate to each other to make management easier and to set yourself up to have strong Quality Scores. That way you can have your ad copy refer to the product and link directly to the product category or product page.
If certain ad groups in a campaign are converting much higher than the rest, and the campaign is limited by budget, you might be losing out on valuable conversions. Make sure to adapt the ad copy and keywords so they relate to the holiday or occasion each new season, though. URLs and photos will no longer count against the character limit, leaving users a little more room to express themselves. It was pretty crazy – Twitter users and market observers seemed to feel that such a huge expansion would turn Twitter into Facebook clone. Still, it makes you wonder how much even a small expansion will change the way Twitter looks. It's an important area, and it's got its own quirks and intricacies, but it's pretty far down the funnel.
In the old world of deep links, where there were the application-specific links, you could use this rel="alternate" to map them together.
But it's about advertising the fact that there is an app, that you have an app that can open this particular view or web page. So you've got your desktop site, your mobile site, and then you've got the same screen in the mobile application.
I'd see different results to Will, and I'd see them all in the same interface as where I'd see the public search results.
It's a really interesting way that we might start to appear in search results in a new format.
So you might start to see search results where there's no possibility of a website actually appearing for that. It's kind of available in limited trials, but we think it's going to be a bigger thing because they're trying to attack this core problem, which is that to use an app and for an app to appear in search results, if you haven't already got it, you have to download it and you have to install it.
By intelligent personal assistant, I mean things like Siri, Cortana, Google Now, and the up-and-coming ones — Facebook M and SoundHound's Hound app.
So you can imagine I could do a search for "are the trains running on time." Siri taps into my train app, pulls that data, and just lets me know right there. The final thing that we want to point out is that this is a really interesting space because Google's had a lock on web search for what feels like forever. We had a lineup of four outstanding speakers: Adam Melson from Seer Interactive, Erin McCaul from Moz, Purna Virji from Microsoft, and Wil Reynolds from Seer Interactive.
How does someone who can’t hear decipher any of the tens of millions of videos on YouTube? At a more advanced level, you’re top-notch if you can recognize the overlaps and consider how to optimize for both screen readers (AKA humans, in essence) and for search engines (bots). And in the final post, we’ll look at accessibility and SEO overlaps optimizing video, images and non-text elements, including making infographics accessible.
People using assistive technologies are reliant on these structural elements to navigate through the page without being able to see it or without being able to use a mouse.
SEOs will sometimes use multiple H1 headings in an attempt to give more emphasis to more of the keywords and content on the page.
Ideally this looks something like: H1 heading, main navigation, site sections, and then footer. Having said that, it is best to click through to the vendor’s web site to find out the most inexpensive price and then download. Lycos also encompasses a network of email, webhosting, social networking, and entertainment websites. Even though the passwords stolen are encrypted, hackers have supposedly cracked quite a few of them in the last 72 hours. But in the app world there's more opportunity than just crawling because both Google and Apple on iOS have opened up APIs, which means that you can push information to the search engine about how the app is actually being used, which opens up all kinds of interesting possibilities.
What's fascinating about personal assistants is that when you do a search, you do a search for weather in Siri for example, you just get a card about the weather for where you are. MozTalks are after-work events, featuring two-four speakers, focusing on topics relevant to online marketing. How do disabled students keep an upper hand when all of their classmates are using the Internet for research? SEOs will also sometimes tag other text on the page or in the footer as an H1 heading, in an attempt to get more keyword-rich H1 text in front of search engines. Once you get your sales volume high enough they agree to send you weekly wires as well. The example engine gives in his post is for recipes – they seem to put more emphasis on the image than on the text.
App search is really, really important at the moment because research shows that the average user is spending 85% of their time in apps on their mobile phone. If you're just kicking the tires, if this is an app you've never seen before, it's a little bit too much to ask you to do this multi-megabyte download and then install this app, just to try it out. You can certainly check out the public areas of the app and then install it if it's useful to you. What's important is the app is actually sort of a gateway through to a data source in the backend.
It's first chink in the armor that means that maybe there are some upcoming players who will be interesting to watch and interesting for us as marketers to pay attention to. These one-night events are a way to engage and share ideas amongst the community, meet old friends and new (that’s you!), and learn great tips from some brilliant minds. To be frank, it has been the best guide which I have used when compared to the previous products used. This means that Search Analytics metrics aggregated by host will be aggregated across all properties included in the set.
I want to share my positive feedback for this product because that may can help others to make a decision. For example, at a glance you'll get the clicks and impressions of any of the sites in the set for all queries. If you have multiple properties verified in Search Console, we hope this feature makes it easier for you to keep track. If you have any questions, feedback, or ideas, please come and visit us in the webmaster help forum, or read the help documentation for this new feature!




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