It was the biggest lottery drawing in US history, and neither Google nor Bing showed searchers the winning numbers. Millions of Americans waited anxiously Saturday night to find out if they’d won the latest Powerball lottery drawing. So who is showing the winning Powerball numbers in easy view for this popular search term tonight?
Yahoo has the best search results page of all, with the winning numbers right at the top of the page. Believe it or not, for at least a while tonight, you were better off checking Facebook or Twitter instead of Google or Bing if you wanted to find the winning lottery numbers. That was a half-hour ago, and of course, things can change quickly on Twitter, in particular. At least for a while, when the news was focused on the winning numbers, you could’ve seen them right away by searching Twitter. To be fair, since I did two Twitter searches at different times, I just did another search on both Google and Bing.

SMX Advanced, the only conference designed for experienced search marketers, returns to Seattle June 22-23. MarTech: The Marketing Tech Conference is for marketers responsible for selecting marketing technologies and developing marketing technologists. An estimated $950 million jackpot awaited the winner(s), and search activity skyrocketed as the drawing took place and players went looking for the winning numbers.
PT, almost three hours have passed, and Google isn’t answering that search activity with a direct answer showing the winning numbers. If that snippet continued just a few characters more, you could say that Google was showing the winning numbers with its first search result. The winning numbers don’t show in the Trending box to the right of my News Feed, but when I go to click the Powerball link, they do show in the longer description inside the hover window.
When I do the same search now, there are new tweets showing with updated news stories that aren’t about the winning numbers but about the fact that there were no winners. With the next jackpot growing much larger and search interest sure to grow along with it, it’ll be interesting to see if the top two search engines respond with direct answers next Wednesday night.

Instead, what’s showing is a Google News Onebox and the Twitter carousel that shows tweets matching my search term. Likewise, if you scroll down below the fold to the search result for the Powerball website, the snippet does include the winning numbers.
Above the fold, Bing is only showing the Powerball website and the beginning of a Bing News result pack. After leaving traditional media in the mid-1990s, he began developing and marketing websites and continued to provide consulting services for more than 15 years. His SEO and social media clients ranged from mom-and-pop small businesses to one of the Top 5 online retailers. But Google got a little bit better, with five of the winning numbers showing in the snippet below the top news story.

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