Old methods of increasing employee engagement are giving way to some new ways to look at what keeps workers motivated. Technical knowledge and ability are important but companies are also seeking employees who have soft skills.
Enhancing soft skills such as teamwork, communication and problem solving can set IT managers apart from others who lack people skills. Supervisors undermining your work or setting impossible expectations are some signs of workplace bullying. Developing a brand strategy guides a company through nurturing, protecting and growing one of its most valuable assets. FedEx has maintained a commitment to providing its employees with the support and resources they need to advance their careers.
Ongoing professional development for their employees is one of the many reasons Sprint has continued to be successful. Johnson & Johnson is highly committed to supporting professional development for its employees. Marketing is a fast-moving field, and in the past several years, the industry has faced economic challenges and technological advances that required marketing managers to shift their approaches to promoting products and services.
Segments of the marketing industry are ramping up to keep pace with new technology and consumer preferences. Employment for marketing managers is projected to grow 14% nationwide through 2020, keeping pace with the growth rate across all occupations, according to data published by the U.S.
Job seekers should conduct independent research in order to determine the employment outlook based on their particular skills and geographic location.
Marketing professionals wear a number of hats to support an organization's sales and profitability goals.
Marketing managers are generally responsible for planning and supervising programs that increase awareness of a company's products and services, with the goal of increasing market share and boosting the bottom line. Integrating marketing communications, establishing and protecting the organizational brand, and executing marketing initiatives are also common duties of marketing managers.


Marketing managers often hire and supervise marketing staff, such as SEO specialists, data analysts, graphic designers and social media managers. The ability to influence what drives consumer behavior helps make marketing an exciting and rewarding career choice. Most mid- to upper-level marketing positions require a bachelor's degree, and some require experience in sales, promotions, advertising or marketing, according to the BLS. An understanding of business fundamentals and expertise in proven marketing strategies are considered essentials for success. Corporate-based tuition reimbursement programs may be available to help aspiring marketing leaders attain an advanced degree or professional certificate. According to data published by the BLS, marketing managers earned a median annual wage of more than $116,000 in 2011, an increase of almost $4,000 over the previous year. It is recommended that job seekers conduct independent research to gauge local market conditions and other factors that can influence earning potential.
For individuals inspired by the prospect of working in a fast-paced environment on the leading edge of business and technology, a career in marketing management may be a great fit.
Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Get all the information about the ESADE Executive Education Master in Marketing & Sales. LinkedIn emplea cookies para mejorar la funcionalidad y el rendimiento de nuestro sitio web, asi como para ofrecer publicidad relevante.
Programa del curso de Marketing Industria 2014-2015 organizado conjuntamente por EADA y AMEC. Successfully leading a business' marketing functions to drive sales, create customer loyalty and expand market share requires both technical skills and broad-based knowledge.
The up-and-coming specialties, some of which did not exist just a few years ago, include search engine optimization (SEO), interactive marketing and community development. Daily job duties may include planning advertising campaigns, choosing media outlets and negotiating contracts.


Additionally, they may be involved in identifying and establishing relationships with collaborative partners, tracking and analyzing promotional activities, and supervising online content and social media networks. In a typical workday, they might direct public relations announcements, issue press releases, oversee collateral production, develop budgets or launch new consumer engagement programs. Many employers prefer candidates with a degree in marketing or advertising, but general business degrees may also be acceptable. Individuals seeking educational programs that offer a combination of functional knowledge and specialized skills can consider the University of Florida's Executive Certificate in Business Essentials with an emphasis in Marketing Management, which is offered 100% online.
Salaries vary across the country and according to education, experience, specific job titles and employers. Establishing a clear career path involves obtaining the education and specialized skills that today's businesses need to engage customers and increase market share.
Learning the best use of new tools, channels and resources, understanding the ever-shifting needs of consumers and meeting stakeholder demands for return on investment (ROI) are daily challenges for marketing managers. Marketing managers may collaborate with the executive team to establish goals and then develop marketing strategies to support them. Coursework in market research, communications, analytics or consumer behavior can be beneficial.
Combining bottom-line business fundamentals with the principals of marketing can lead to professional opportunities in this ever-changing field. Consulta nuestras Condiciones de uso y nuestra Politica de privacidad para mas informacion. Consulta nuestra Politica de privacidad y nuestras Condiciones de uso para mas informacion.
Some employers prefer candidates with master's degrees, advanced training or professional certificates.



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