The Journalism is the collecting, writing, editing, and presenting of news or news articles in newspapers and magazines and in radio and television broadcasts. Development of Journalism - For several decades, journalism happened only in the three 'traditional' methods of communication: print, radio and television. Today, there are new means of production of media which are very cheap - everyone with electricity, online access and some kind of gadget (e.g. Enterprise or Investigative stories: Stories that uncover information that few people knew.
Mass media play a significant role in shaping public perceptions on a variety of important issues, both through the information that is dispensed through them, and through the interpretations they place upon this information. Mass Media also play a large role in shaping modern culture, by selecting and portraying a particular set of beliefs, values, and traditions (an entire way of life), as reality.
Entertainment, traditionally through performances of acting, music, and sports, along with light reading; since the late 20th century also through video and computer games.
The best journalism is easy to read, and just sounds like a nice, smart person telling you something interesting.
Journalism and Mass communication provides exiting career opportunity to the students in the field of information and broad casting.
Professionals who wish to make a career in journalism and mass communication can deal with all spears of human life including social, cultural, political, economic, scientific, industrial and technological developments.
Power to influence masses, self confidence, intelligence, analytical thinking, passion to work, awareness, oral and written communication skills etc are the important factors to build a career in Journalism and Mass communications. Melvin Lawrence De Fleur (born April 27, 1923 in Portland, Oregon) is a professor and scholar in the field of communications and Social Psychology.
De Fleur simply expands the Shannon & weaver model of communication by inserting the Mass Media device and suggested the communication process is circular as well as it gives possible two way feedback.
One of the important aspect of the communication model is two way communication process which is recommended by Defleur. Through feedback, the company can know whether their intended message has reached the target audience and if not they can modify their message and once again involve in communication process.
The Himalayan University is accredited and recognized by the University Grants Commission under the section of 2 f of UGC act 1956. NRAI School of Mass Communication is providing a platform to students to make career in theater.


Whatever the occasion, Aarambh rock band is sure to bring a smile on your face, spread cheer and make it an experience to cherish. Welcome to NRAI photography Club, where student’s show their work and share their knowledge. Diploma in Mass Communication is a Part-time Course designed and meant specifically for all professionals.
The means of production of these is expensive, thus owned only by wealthy individuals or corporations, or heavily subsidized by such (through advertising and such). This can include advertising, marketing, propaganda, public relations, and political communication. Advertising, Journalism, Public Relations, Films and Television are the major areas of study in journalism and mass communication. In 1954, University of Washington gave a Ph.D in Social psychology for his experimental study “Experimental studies of stimulus response relationships in leaflet communication” based on American Communities how information diffused by them. Westley & Maclean model is a two way communication and for first time they introduced the important component called “Linear Feedback” in the communication model. This feedback device is helps to analyse the target audience (as separate from the receivers). And also this model is the first one which introduce both two way feedback and targeted audience in the communication process. Say let’s assume source as the advertising strategy or simply the information about the product which the company intends to tell to its audience. Nalin Singh was the Script Writer and the Co-Producer, of the Hindi International Movie “Gandhi to Hitler”, which was released on 29th July 2011.
NRAI Green Room is a Delhi-based Actors club, primarily for students, but also for lovers of theaters, arts and music.The club is managed by the Director Mr. The Photography Club started through Facebook in 2009 and in no time, became one of the most active and happening digital photography clubs across Delhi-NCR. The program focuses on different aspects of the Journalism, Computer literacy and skill development programs. You'll find them practicing strategic communication as they work in advertising, public relations, marketing, and in areas such as health care, politics, gaming, and entertainment. The Management reserves the right, as and when necessary, to change the syllabus without prior notice.


De fleur combine these two models and creates new one called “De Fleur Model of Communication”.
Defleur pictures the source, transmitter, receiver and destination as separate phases of mass communication. Here, all these receivers are not considering as a target audience because the target audience will make some kind of feedback which will helps to find the target audience by using feedback device. This is then converted into message as ad film and then transmitted by a mass communicating channel. Aarambh has also performed at many prestigious events including some college fests, music festivals and corporate events etc.
It looks at the subject of journalism and communications in an integrated manner where different parts of the field are not broken up but need to be consolidated to give the right impact. They report and write about all kinds of news and information in today's rapidly expanding communications media.
Now he is working as a Professor and head in the Department of communication and Advertising and Public Relations in the University of Boston. At the other end the receiver (TV set or radio) decodes the information as message and finally it is being transformed to the destination (the target audience).
The understanding of the area is to focus on journalism, Personality development, Advertising, event organizing and the Public Relations all together. The need for communication specialists in almost every company, institution, and organization provides endless possibilities for the profession. In the web, skilled people are required to maintain sites by web newspapers (which cater only to the web and do not have print editions) and popular newspapers and magazines that have their own web editions.
The feedback acts as a message – an information source and the same process continues where the message reaches back the advertising company.



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