This theory is concerned mainly with “information” and “knowledge” and emphasizes that knowledge is not distributed equally throughout society.
There are haves and have-nots with regard to information just as material wealth Information is very important in our society because any developed country depends on well-informed citizens. It appears certain that information will be even more important in the future as we move into an increasingly technological age. Many contemporary issues will require information and an informed public for the solutions for such issues. One example of an effort to use mass communication to provide information to the disadvantaged is the “educational TV program” Sesame Street (which combined information with entertainment for preschool Children.). The attempts to increase people’s quantities of information from mass media might have some unexpected or undesirable effects. This undesirable possibility is that mass communication might actually have the effect of increasing the gap in knowledge between members of different social classes.


Because of the cost, these technologies may be more available to the well-to-do than to less –well-off. Evatt (1998) argued that researchers should be sure that the information they are testing is useful and relevant for the audience being tested.
We are guiding in Assignments and Handwritten AIOU Assignments of Classes Matric to Master Degree. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. Mass Communication represents creating and delivering of a homogeneous message to a large heterogeneous audience through the media. A career in mass communication requires the following:• Commitment• Dedication and• Sacrifice of personal time to stay in news industry.
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She recommended that communication campaigns and researchers be more user-based and user-constructed information. Itis a study that involves numerous means of masscommunication that have been developed so far.
Masscommunicationincorporates all types ofmedium used to conveyall sort of information.These medium couldbe newspaper,magazines andtelevision or radio etc. It is less likely to occur in more specific areas that are related to people’s particular interests-areas like sports or garden care.



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