The modern business economy relies heavily on digital marketing, so the need for knowledgeable, qualified digital marketers is correspondingly strong.
Successful online marketers do more than gain a strong understanding of the tools of their trade.
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The result is an agile solution which required minimal customization and provides a 360-degree view of the customer. In an online chat with holds MBA in Operations Management (Pune University) and wish to pursue PhD in Supply Chain Management from Canada? Contact Penn Foster College today to learn more about how you can study from home to earn your Bachelor's Degree in Business Management. Canadian universities and colleges offer a wide range of distance learning and online degree and certificate programs for students in Canada. Villanova University's proven e-learning technology brings you world-class degree programs in today's most dynamic fields. This online master’s degree is designed to expose you to a variety of subjects including multinational business policy, ecommerce and legal responsibility.
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With occupations like management analysts expected to grow by 22% from 2010-2020, earning a Bachelor of Science in Business Management (BS-BM) is a solid, career-advancing move. Through Grantham’s 100% online format and professionally relevant courses, you will engage in business problem-solving activities that you can later implement in your job.
Learn how an online degree from Grantham could change your life and ignite your career success. This course focuses on the basic principles of effective verbal communication and the related functions in contemporary public settings.
Students are introduced to basic computer concepts as well as techniques and tools for folder and file navigation and manipulation.
This course develops written communication skills with emphasis on understanding the writing process, analyzing readings and practicing writing for personal and professional applications. This course gives the student a broad overview of the following biological processes and topics: the anatomy of the cell, cell division, species diversity, and species classification.
This course is about becoming a better thinker in every aspect of your life: in your career, and as a consumer, citizen, friend, parent, and lover. This required one-credit hour course introduces Grantham students to various strategies for learning and helps develop skills essential for succeeding in an online education program.
GU299 is the capstone course for Grantham University's general education program, and it serves a dual purpose. This introductory course provides students with a practical and concrete explanation of the concepts of business.
This introductory course provides students with a practical and concrete explanation of the concepts and techniques they will need as managers in today's new organizations. This course on the principles of marketing provides an introduction to the nature and fundamentals of the marketing activity in modern businesses. In this course students learn to apply descriptive and inferential statistics to solve business problems. This introductory financial accounting course introduces the student to the important role of financial accounting in modern business. This course is a continuation of Financial Accounting, shifting the focus from external reporting to internal needs of managers. This course is designed to provide the student with a basic understanding of the law that affects business operations including the topics of torts, contracts, commercial paper, and sales. This course is designed to provide the student with an understanding of the law affecting business operations, including the topics of debtor-creditor relationships, business organizations, government regulation, property and its protection, and the international legal environment. This intermediate course is designed to provide the student with a basic understanding of business and how it relates to society as a whole.


This intermediate business administration course examines the historical and legal basis for labor relations and collective bargaining in the United States. This course provides students with a baseline understanding of marketing communication strategies. This course provides students with a comprehensive review of the concepts and techniques associated with strategic human resource management (HRM) in an emerging global context.
This intermediate course examines the role of the financial manager in the overall management and control of a firm. This course is an introduction to operations management that strikes a balance between both the managerial issues and quantitative techniques of operations. This course provides the student with a basic understanding of law that affects business in the area of employment, including employment relationship and procedure, employment discrimination, and government regulation of employment. A: Online business degree programs normally follow the same curriculum as on campus degrees. In addition to learning how to communicate professionally in business situations, you will also study about legal and regulatory business practices. Emphasis is placed on speech to inform and to persuade, with special consideration given to fundamental communication skills, including organization, reasoning, explanation, and listening.
Students explore the fundamentals of an office productivity suite, developing skills in word processing, spreadsheet, and presentation applications.
Topics include the concept of a constitutional democracy, federalism, first amendment rights, equal rights under the law, political culture, political ideology, interest groups, lobbying, and political campaigns and elections. Discover the core skills of effective thinking; then analyze your own thought processes, identify weaknesses, and overcome them. Topics include equations, polynomial and rational functions and graphing, and exponential and logarithmic functions.
Students complete selfassessments to become familiar with their learning styles and how to use their learning styles in online studies.
First, GU299 helps students bridge the gap between the broad-based learning they experience throughout their general education courses and the discipline-specific learning they will engage in as they move closer toward degree completion.
Concepts, principles, and operations of the private enterprise system are identified in this course.
The sequence of topics follows the familiar pattern of planning, organizing, leading, and controlling. The broad view of marketing that is presented builds on the integration of marketing with the entire enterprise, reinforced by theories and concepts as well as practices and applications.
Students perform statistical analysis of samples, compute the measures of location and dispersion, and perform linear and multiple regression and correlation analysis.
Managerial accounting information helps managers accomplish three essential functions: planning, controlling, and decision-making. New developments that affect the legal environment of business are presented from all three sources of law: statutes, regulations, and case law. New developments on those topics are presented from all three sources of law: statutes, regulations, and case law.
The major topics include the corporation in society, the business and the social environment, business and the ethical environment, business and government in a global society, the corporation and the natural environment, business and technological change. The growth and evolution of labor law due to court decisions, NLRB rulings, and changes in the environment of union and management relations are covered, as well as analyses of the implications of changing labor laws in the workplace.
Whereas the Foundations of Marketing and Marketing Analysis courses examine the intricacies of the marketing business, Marketing Communications exposes students to the actual ways that marketers approach their own communication activities. Key issues examined are the legal, ethical, and regulatory nature of the business environment.
Stress is placed on the use of analytical models for improving the decision-making process. There is an increased emphasis on information technology and the effect of the Internet and e-business on operations management. New developments affecting the legal environment of employment are presented from all three sources of law: statutes, regulations, and case law.
Learn how to translate more effective thinking into better decisions, less frustration, more wealth - and above all, greater confidence to pursue and achieve your most important goals in life. Students successfully completing this course are more proficient in time management, reading skills, writing techniques, memory abilities, and test-taking strategies. By highlighting the specific skills and knowledge they attained through their general studies and working with them to incorporate those skills and that knowledge within their specific academic areas, students will achieve a greater awareness of how knowledge is intertwined, and better recognize how information drawn from one experience can be applied directly toward another, leading them to become more actively engaged, socially-aware citizens of the various communities to which they belong.
Students compare and contrast sole proprietorships, partnerships, and corporations, and they learn the advantages and disadvantages of each.
Throughout the course, the manager's role in leading and accommodating change is emphasized.


Topics include an analysis of the economic factors influencing buyer behavior, marketing research, market segmentation, development of marketing programs (new product, price, advertising and distribution decisions), and international marketing. Other topics include constructing a hypothesis, performing one-way and two-way analysis of variance, and making decisions under risk and uncertainty.
The course provides students with an understanding of managerial accounting information to enable them to evaluate the usefulness of managerial accounting techniques in the real world. The student will gain a thorough understanding of law that governs business and will gain an understanding of how new developments in technology affect business law. A systems-thinking approach is central to the course, wherein business, government, and society are so closely intertwined that an action that affects one will inevitably affect the others. Topics include estimation of wages and benefits, computerized costing, negotiating techniques, contract enforcement, grievances, and arbitration. Starting with the theoretical background to marketing communications, the course moves to the mechanics of producing marketing materials, describing the various techniques marketers have for telling their stories.
Also studied are the specific technical areas of job evaluation, recruitment and selection, compensation and benefits, training and development, performance appraisal, and employee relations.
Both the short-term management of working capital and the long-term planning of capital structure and investment strategy are covered.
Important changes taking place in operations, such as supply chains, e-business, and information technology are integrated with more traditional topics in operations such as strategy, quality, and competitiveness. The student will gain a thorough understanding of employment law that governs business and how new developments affect employment law. And to help you pursue your degree, we'll help you explore all your financial aid options, including FSA or even military scholarships. This course is designed to help students understand the difference between ideas and memorizing words.
Students learn how to navigate within Grantham University's online course learning environment, submit assignments, and where to go for academic assistance. This course also discusses the functions of modern business management, marketing, and ethics and social responsibility.
The course also introduces the student to the issues of managing global businesses, especially the ways in which managers need to develop a global perspective in order to be successful. The course also covers new marketing technologies that are revolutionizing the way companies bring value to their customers. Topics include managerial accounting terminology, budgeting, costing, breakeven analysis, and cost-volume-profitability analysis. This course includes more of the specific law that is written for specific business situations. The corporation's responsibilities to primary and secondary stakeholders, both economic and ethical, are studied in light of various social issues. By taking the concept of marketing as a launching point, students examine the layers of a sound marketing implementation plan by looking at several communication strategies. Of particular importance is the examination of such areas as technology, international staffing, and global competition. Topics include financial ratio analysis, the time value of money, valuation of stocks and bonds, free cash flows, capital budgeting, and the cost of capital.
Topics include the strategic importance of operations, designing the operating system, managing the supply chain, and ensuring quality. The progression of learning should help students learn to understand, value, and practice the human communication process. GU100 is normally taken with level 100 or 200 courses that offer the most common challenges in working in an online learning environment. Human resource management is described as well as how employers can motivate their employees. The methods of identifying and extracting relevant information from managerial accounting systems as an input to decision making and performance evaluation are stressed throughout the course. The student will gain an advanced understanding of law governing business: debtor-creditor relationships, business organizations, government regulation, property and its protection, the international legal environment, and other topics. Students complete assignments in both courses simultaneously as a learning strategy for general education and entry-level knowledge acquisition while developing successful online study skills.
The student's knowledge of business law will increase in areas related to new developments in technology, especially computers and the Internet. The course then moves to topics such as the elements of the communications mix and corporate image and brand management.



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