I think it is great we will see many articles and resources through this month on apps, social media, parenting tips and advice as well as insights from experts that we can all learn from. ABC, the industry-owned auditor for the media industry has today issued the first list of verified DTSG signatories.
This follows ABC’s approval by JICWEBS as an official Verification Provider for its Digital Trading Standards Group (DTSG) Good Practice Principles in January 2014. ABC’s Verification Service reviews information about contract terms and policies as well as procedures and controls relating to the transaction and placement of ads to reduce the risk of misplacement.

The DTSG comprises representatives from the entire digital trading ecosystem, including trade bodies: The Association of Online Publishers (AOP), The Internet Advertising Bureau (IAB) UK, The Institute of Practitioners in Advertising (IPA) and ISBA – the voice of British advertisers. Jerry Wright, ABC UK Chief Executive, said: “Advertisers and agencies are looking for transparency and trust when making decisions about online advertising. The organisations listed are now eligible to use the JICWEBS DTSG Brand Safety seal demonstrating to the market that their advertising misplacement policies and processes have been tested to industry agreed standards.
In December 2013, the DTSG proposed their Good Practice Principles (the Principles), which JICWEBS approved, as a new set of industry wide standards aimed at reducing the risk of display advertising misplacement.

In today’s digital society, chances are very good your first impression will be your virtual one.

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