If you are a veteran of the PR world, you most likely read the above sentence and understood its meaning perfectly; you maybe even have had a slight, victorious smile on behalf of your fellow pro in the trenches. Angle – A specific emphasis we chose for a story that we present to the media – ie: presenting headphones as a great travel gadget because they are portable.
B2B (business to business) – Clients that focus on resources by businesses for businesses – PR efforts deal a lot with trade and business publications as well as analyst firms. B2C (business to consumer) – Clients speak directly to average consumers with their products and services  – PR efforts deal with print, online and broadcast consumer media.
Byline – Articles or tips that are authored by a thought leader at a company (or the company itself) about a topic in which they are influential. B-roll –Previously recorded video footage, often shown in the background, which can be used to bolster a news story about your client. Circulation – The total number of copies of a print publication that is available for readers, whether through subscriptions or newsstands.
Earned Media – Third-party endorsement for your client, whether from the sharing of media coverage or tweets, reviews and posts from consumers of your client’s product.
Ed Cals – Short for editorial calendars, ed cals are a schedule of topics media will cover at a certain publication for the entire year.
Embargo – The sharing of unannounced, relevant information between a PR pro and the media that cannot be published before an agreed upon time and date.
Exclusive – Offering first-look information or samples to a single, usually major, media outlet. Launch – The official announcement, usually jump started with a press release, about a new product or service. Lead time – The amount of time needed by reporters to gather information for their story; varies by type of outlet, with magazines having the longest lead times and online the shortest. Owned Media – Content created by you and your client, such as company blogs, company website and corporate social media profiles. Paid Media – Not just your traditional advertising, this can encompass Facebook, YouTube, LinkedIn and Twitter ads that can work as part of an integrated PR and social media strategy. Pitch – A highly targeted note that is crafted and sent to an editor to gauge their interest in your client. Press tour – Usually done in anticipation of the launch of a new product or service, press tours are 1-2 day events where you invite select media to interact with your client and their upcoming offerings face-to-face. Traction – A term to denote interest in your client from a media outlet – this could be a request for more information or actual coverage. Trade publication – A publication targeted to a specific industry for people that work in that industry (usually not for consumption by the general public). UVM (unique visitors per month) – The number of real, individual visitors to a website, determined by individual IP addresses of the visitors. Though this certainly isn’t a complete list, it can serve as a quick guide for both PR pros and clients, letting them know what services your you are expected to perform and can offer. Mijn verhaal over PR: Op de middelbare school keek ik graag naar MTV reality series zoals The Hills en The City. Verder heeft marketing medium tot veel controle over zijn imagevorming, bij PR is de controle medium tot weinig. Velen zeggen dat je voor marketing moet betalen omdat het gebruik maakt van advertenties en dat PR omdat gebruik wordt gemaakt van free publishing. Going into 2015, you may be asking yourself, “Does my company really need public relations?” The answer is, truthfully, that an organization of any size cannot hope to thrive in any market without engaging its publics. A major goal of public relations is to keep audiences aware of an organization’s recent developments. 2)   What about the story would engage your publics or maintain the attention of the media?
While these questions may seem harsh, they are all important to answer before using public relations tactics.
In recent years, the demand for public relations officer in both private and public sectors has gone up considerably. The prime function of a public relations officer is to create, maintain and enhance the reputation of an organization. A seasoned PRO should not only manage and maintain reputation, but should also continuously work towards creating and ameliorating the goodwill of the organization. One of the most crucial and difficult duties of a public relations person is crisis management. A PRO should constantly look out for opportunities to present the organization in a positive light.
Whenever an important decision of the organization is to be made public, the PRO must arrange a press conference.
A PRO must prepare an event-wise media plan, detailing and shortlisting the journalists from publications and electronic media for gaining substantial visibility.
Most of the senior management professionals of an organization give interviews to newspapers, magazines, websites and television channels.
It is important that a separate budget is set aside at the beginning of every financial year for various public relations activities.


A PRO needs to take special efforts in maintaining cordial relations with the clients, potential clients, media persons, top management of the company, employees, etc. The PRO should have sound sales and marketing skills that will help in effective promotion of the products and services.
He has to work closely with the internal communications team, for devising a objective bound communication for employees located at one or several locations. Media Coverage: His job not only involves getting media coverage, but also includes following its tone and nature. Other duties of the PRO include keeping the senior management abreast about the moves made by competitors.
He has to be aware about the cutting edge competition and should have up-to-date information on the prevalent market conditions.
Sometimes the content on the website, press releases, press notes, brochures, leaflets, etc. As a part of the responsibilities of a PRO, he has to maintain an event-wise docket of all the press coverage in both print and electronic media.
Organizations across the world are increasingly waking up to the idea of environmental sustainability and corporate social responsibility (CSR). Along with knowledge of the media, sales and marketing, it is also important for the PR official to know something about the anthropology and psychology.
A PRO has to conduct events, exhibitions, road shows, parties, facility tours, delegation meets, conferences and undertake sponsorships or allied activities that the firm supports in order to gain public attention. We are guiding in Assignments and Handwritten AIOU Assignments of Classes Matric to Master Degree. Yet to our friends, families and even some of our colleagues that are new to the hectic world that is public relations, that sentence probably seemed like it was written in a foreign language.
This is a number we share with clients as one of the factors to the relevancy of a piece of coverage they have received. For example, if you have a new phone model coming out, you contact reporters asking if they are interested in information, reach an agreement that they won’t post the news before a certain time and then give them a preview of the information to be announced. This means that the information or product won’t be shared with any other outlets until the original outlet has posted their story. This can be a great way to enrich relationships with editors you may not often see, and allow reporters an early, hands-on look at unreleased projects. Though these are smaller than feature stories, they are a great compliment to any media relations campaign and can often point out the strengths of your clients versus their competitors.
When a piece of client coverage is syndicated, it means that the same story ran in multiple media outlets.
Examples include: Variety (entertainment industry) and ComputerWorld (information technology industry). A way to measure the popularity of a website (the higher the number the better), rather than relying on number of site visits, which can encompass one person visiting a site several times. Since there is a cost associated with wire services, they are usually only used in the event of big company news or breaking news. PR heeft als doel om goodwill te creeren en dat de betrokkenen en het bedrijf wederzijdse begrip creeren voor mekaar. Heel veel wat je ziet qua informatie over een bedrijf is door PR gemaakt, denk aan het nieuws over bedrijven in de kranten of op de televisie.
Wil ik toch duidelijk maken dat PR eigenlijk een vakgebied op zichzelf is, met zijn eigen onderzoeksveld en zijn eigen ’founding father’. Likewise, it is just as important to know when public relations efforts would be appropriate and when they would not be. Communications professionals use PR tools to connect this information with the media, who hopefully want to investigate the topic further.
You will always be excited about a new development, event or product launch, but would anyone else be? It can be a very interesting career option where one can get exposure to press conferences, organizing events, communication budgeting, reputation management, etc. His or her role is to convey the policies and interests of the organization to the public through various modes of media. It is the responsibility of the PRO to promote the people, products, services or solutions of the establishment he works for. This will help in creating a favorable public image of the organization by strengthening its credibility. Mostly, the need for such communication arises when the stock position of the company is not favorable, mitigation of losses is required, during a takeover situation, the organization decides to dissolve a joint venture, there is a change in the senior management, etc.
He needs to come up with different PR strategies that will lead to easy acceptance and appreciation of any new move by the organization. He has to invite the press beforehand, make arrangements at the venue, manage catering, audio-visual facilities, stage set-up, ambiance etc.
The PRO of the company will have to coordinate the communication between the senior management and the journalists.
The PRO has to prepare a communication plan at the beginning of the year, giving details of the activities along with the budget allotted to them individually.


He must be well versed in corporate jargon as he has to draft speeches for the senior management, and might have to address the press himself.
Besides, it also helps if he is a creative person and is able to come up with new and innovative ideas to attract the public. He has to play an instrumental role in communicating a single message throughout the organization. He should also evaluate and analyze the coverage to understand the impact of the communication. It is the duty of the PRO to answer them diplomatically without divulging unnecessary details. The PRO has to check whether the logo and branding of the company in advertisements, newsletters, brochures, etc. It is expected from the PRO to give an impetus to such activities and provide them good publicity by utilizing various platforms of communication. This will help him in understanding and planning different kind of strategies that would work for varied group of people. It is his responsibility to get the website and social networking pages of the organization updated from time to time. To become eligible for a PR job, one has to do a course in public relations, but this is not always necessary. As PR continues to evolve into a career that integrates writing, editing, social media, research, communication, events, and a whole host of other skills, the terms we use to describe our jobs and daily activities will grow and change – and staying up to speed is essential for the experienced and newbie alike. PR was volgens mij een leuk vakgebied dat te maken had met de media en het was een onderdeel van marketing. Marketing is dus gefocust op de relatie tussen het bedrijf en haar klanten en PR is gefocust op de relatie tussen het bedrijf en haar stakeholders. Ik vind het daarentegen ook terecht dat PR vaak onder communicatie en marketing valt, omdat vele pr-practitioners ervaring opdoen hierin. These efforts generate greater brand awareness by expanding visibility and reach; however, they can backfire if not done with the appropriate information. If you want to find your niche in the dynamic domain of PR, read on to understand the responsibilities and required skill sets of this field. If you are ready to take up the challenge, here are a few points that will help you in understanding the public relations officer’s job better. At times, there may be a conflict of interest between the public and the company because of some issues related to its policies or product.
Also, he has to prepare a press kit for the journalists, which includes a press release, providing details of the announcement. To decide and discuss where the interview is to be conducted, the briefing points, the probable list of questions, etc.
Apart from this, he has to prepare publicity brochures, press releases, newsletters for employees, handouts, company magazines, etc.
He may have to plan mass media films and videos to promote or enhance the sales of a particular product.
It is the duty of the PRO to get the content translated from an agency and verify it before communicating the same. Laat ik in ieder geval zeggen dat de mensen in PR vaak keihard moeten werken tijdens dikke feestjes, terwijl de gasten zich uitstekend vermaken en dat het niet hetzelfde is als bij The Hills of The City! The need for a PRO can be found in almost all sectors, including private companies, advertising agencies, financial organizations, government agencies, charities, etc.
A PRO should be capable enough to deal with such problems, without causing damage to the reputation of the company. He has to plan promotional strategies, keeping the target audience and desired result in mind.
This is an important decision to be taken by the PRO as the quality and quantity of publicity mileage can be entirely based on the media plan. The placement, size, color and other details pertaining to the corporate identity are to be verified before a public event. Of de web content op de officiele mediakanalen waar jij veel informatie verzamel voor je werkstuk.
Actually more than the qualification, it is the skill that matters, to be successful in this field. Echter, niemand heeft mij tot precies verteld wat het nou eigenlijk is, wat het inhoud en wat de werkzaamheden zijn van een pr-practitioner.
A PRO is a person who has the duty to uphold the prestige of the company or organization he works for. Hence, it is better to gain a sound launch pad where one will get excellent hands on experience.
In Angelsaksische landen (zoals Australie, het Verenigd Koninkrijk en de VS) is PR veel groter en wordt het serieuzer genomen dan in Nederland.



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