There has been much progress in the art of strategic planning and strategic thinking in the past couple of decades. Fortunately, much like creativity skills, strategic thinking is a skill that can be learned methodically. This course is suitable for anyone who is in a leadership role or in a position where decisions must be made about the current state and future of a given endeavour.
What are the 4 P’s of marketing and how can they help you while applying a SWOT analysis? How can you use PEST analysis to obtain a macro-environmental picture where a business operates and make strategic decisions based on that?
How can you evaluate business units in relation to each other and their market in order to make better strategic decisions?
How can you monitor the progress of business units and plan ahead as products go through their product life cycle? What are the three generations of the balanced scorecard and what was needed for the creation of each new generation?
Once payment has been processed, you will receive instructions by email and will be given links to the download pages.


Skills Converged is a unique company that provides professionally designed fully-customisable training course materials based on the latest research in learning & development.
We can also provide this training course for your staff or your organisation anywhere in the UK.
In fact, recent surveys published in the Wall Street Journal, suggest that the most sought-after skill in an executive leader is strategic thinking. The methods have helped many successful businesses cope with the ever increasing demands of customers as well as dealing with increased competition in a largely global market.
You can utilise a variety of tools that will help you collect data systematically, analyse them and obtain guidelines to make strategic decisions. In this course, participants will learn about a series of most commonly used strategic planning tools and see how each can help them gain a new perspective on the operation and future of a given business.
Delegates will learn how the results of each can be used as inputs for another or use several tools together to make an informed decision.
Its structured design makes it easy for trainers to use the material without much background on the subject. It is largely a qualitative analysis and decision making that highly depends on the information collected and the scope of the analysis carried out.


Courses are designed with attention to detail both on content and style so that you can deliver unique state-of-the-art courses to your clients and get maximum results.
Download our training resources and extend your portfolio to meet market demand and deliver state-of-the-art interactive training courses. There are several variations on the planning cycle but all start with the setting of a high level goal (the mission statement) and end with some form of evaluation which closes the loop. After each tool has been explored, the delegates will have the opportunity to practice it by going through relevant exercises. The course is fairly modular in that each tool is explored first, followed by guidelines, examples and an exercise where delegates can practice using the tool.
A full analysis of a business can take a significant amount of time, including data collection, meeting key staff and so on.
Instead, the aim is to illustrate how each technique works, what the best practice guidelines are and what delegates can expect to get from each tool.




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