British Leading The Way In Training Ambitions - October 1, 2015 Work-life Balance Programmes most effective at reducing Staff Stress - October 1, 2015 1bn Working Days Lost Every Year To Multitasking - October 1, 2015 Most Powerful Arab Women 2015 - September 18, 2015 Enterprise Study Growth Supported By Appointment of New CEO - September 18, 2015View all We Need Your Feedback! Gold fish are said to have a 2 second memory, which is the time it takes them to swim around their little basin and believe they are facing a whole new world. For a company called Safehotels which trains Hoteliers in managing safety, they try to create ‘realistic environments’ to keep the attention of the attendees.
Business Productivity, a UAE based Learning company, have moved almost entirely to video training. According to the Cisco Visual Networking Index, video has for several years exceeded any other kind of personal data sharing due to YouTube and other video based Apps, and by 2015 video will exceed web, data and other file sharing for business use as well. In the future, the biggest learning growth is expected in mobile learning – a platform integrating ‘on-the-go’ and gaming.


Roberta Gogos, Head of Marketing at Docebo says “M-learning is, without a doubt the future for e-learning as smartphones become the device of choice for work and play, and a virtual extension of the self. For example, rather than just conducting guest heart attack emergency response training in a standard classroom environment, the trainees are also taken to a hotel bedroom or bathroom with the bathroom steamed up and tv on full blast in the background to experience the actual reality of conducting a first aid CPR and response scenario where it is most likely to happen.
Ulrika Hedlund, founder of Business Productivity, says “videos are very effective for today’s YouTube savvy workforce that are too bored and too impatient to sit through lengthy, feature-based product trainings”. Mobile learning is predicted to grow by 18% annually per year in the Middle East by 2017 (Ambien Insights). On-demand performance support, on-the-go knowledge checking, and learning at any time will define our next generation of students and workers.
How do you keep acquiring new skills and training your team in a relevant and engaging way?


With 73% of people in UAE having a smart phone, mobile learning is available to most people.
Air New Zealand has taken innovative measures, filming the safety videos in the “Lord of the Rings” universe, featuring several of the main actors, creating an incredible safety video. Not only do people onboard watch it, more than 20 million people have actively looked for it on YouTube.
The support could also be available via a helpline, manager or similar, but most important is to quickly find the answer and hereby maintain the motivation and curiosity to continue on the new path.




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Communications skills for managers 44


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