Communication can be Internal, External, Upward, Downward, Formal, Informal, Lateral, Interactive, Mass or Grapevine. Internal communication takes place within the organization or group–among people within, among different groups of employees and between employers and employees.
Letters, notices, brochures, demonstrations, telephone calls, business meetings, press releases, press conferences, audio-visual presentations, publicity films product launch events and advertisements are all examples of external communication.  It is important to note that the external agency or person targeted through such communication, quite often forms an image or impression based on such communication and it is, therefore, very necessary that adequate care is taken in making it clear, intelligible and appealing.
Any communication that moves from employees to supervisors, supervisors to managers, managers to executives, regional manager to general manager and so on, may be categorized as upward communication. Formal communication generally follows a well-defined hierarchical pattern and periodicity. This type of communication takes place in an unstructured manner and outside the formal forums. While formal structure of communication is a must in large organizations, it is the informality that helps sustain goal orientation in small well knit units. Lateral communication generally takes place in an organization and is neither upward nor downward. Any communication that takes place, orally or in writing, from one branch head to the other, from one division head to the other, from one group head to the other, may be described as lateral communication.  An important point worth noting in any such lateral communication is that there is not much difference in terms of the hierarchical levels or positions of the sender and the receiver. At the government level too, there is often a separate ministry or department of mass communication to deal with this functional area.
Grapevine is a kind of informal communication that prevails in organizations and businesses. The prevalence of this type of communication in an organization has to be recognized and accepted. The smooth running of a business depends on communication and develop a plan to carry it out successfully is important to know what it is and their types.
Communication within a company, more technically known as organizational communication, is a determining factor in the success of a company or institution.
The communication in a company must be based on a clear, simple and understandable to the receiver. This communication is one where the message goes out from the company, is directed toward consumers, the general public, focus groups, etc. This type of internal communication can be divided into formal and informal communication media. For its part, the vertical upward communication is the reverse of the previous communication.
External communication with customers, intermediaries, suppliers, competitors, media and general public is so vital to the organization and internal communication. At the same time, the image conveyed by the organization to society condition the satisfaction of certain needs for status and prestige of its employees. According to my observation, designers throughout the world pay much heed to their aesthetic communication skills and efficiently engage themselves in improving and refining this ability. Although effective communication is vital for salaried designers as well, however, being able to communicate effectively is extremely crucial for freelance designers as they often find themselves in situation where they have to directly deal with professionals like clients, vendors and fellow designers etc.
I would also suggest to keep your personal contact information separate from the professional one. Your pattern of communication may include; the way you want to address the receiver, your response time, the response time you expect from the receiver and an alternative medium of communication etc. One of the characteristics of professionalism is to put everything in writing as much as possible.
Moreover, when you are particularly engaged in email communication with your client, one of the best practices is to document every step of communication in a thread of emails. Note: Try to keep all your communication regarding a certain topic or subject in one email thread. It is totally understandable that while working in a flow, designers tend to communicate in their typical industry jargon. If in some case, your communication requires you to write certain design jargon, try to put its meaning in brackets beside it. Professional communication had always been fuss for creative fellows, and same goes for the designers. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising.


Clipping is a handy way to collect and organize the most important slides from a presentation. Il est important de connaitre toutes les formes de communication pour etre en mesure d'avoir de bonnes relations avec son entourage. It takes place among business entities, within markets, various groups of employees, buyers and sellers, service providers and clients, sales person and prospective buyers, and within the organization and with the press. It could be oral or written, visual or audio-visual, formal or informal, and upward or downward.
Knowledge, skills, goal orientation, sharing of corporate concerns, review and monitoring, performance appraisal, counseling and training are among the issues that internal communication addresses.
It addresses people outside the organization, like the prospective customers, competitors, public, press, media and the government. Banks, finance companies, insurance businesses, railways and such other people-oriented organizations have typically a 3-tier or a 4-tier structure. Similarly, communication from branches to regional offices, regional offices to zonal offices, zonal offices to head office is referred to as upward communication.
Staff meetings, union-management meetings, branch managers’ conferences, periodical sales review meetings and customer meets are examples  of forums that facilitate formal communication.
Memos, circulars, instructions, guidelines, clarifications, agreements and reports are some of  the channels that facilitate the flow of formal communication in business organizations. Informal communication takes place through chats, conversations, informal talks and the like.
It takes place through meetings, conferences, teleconferencing, multimedia presentations, group discussions and other such active two-way exchanges. By its very nature, mass communication addresses a vast, well spread out and heterogeneous group of people and, as such, special efforts will have to be mode to sustain their interest and achieve the desired response. Main branches of study relating to mass communication are public relations, advertising and publicity, journalism and digital media.
Good communication is synonymous with efficiency, organization and coordination, while poor communication can be a source of inefficiency, disorder and conflict. In addition, it must be timely, the message is important to reach the receiver at the right time. Event aims to inform, report occurrences, coordinate activities, organize tasks, manage, motivate, lead, etc. The first formal communication is characterized in that the message originates from a member of a certain hierarchical level, and is addressed to a member of a lower hierarchical level, a higher level, or the same level, according to formally established channels by the company. In turn, internal communication can also be divided into vertical communication downward, upward vertical communication and horizontal communication. Following the definition would be one where the message comes at a lower hierarchical level, as a subordinate, an operator, etc., And is aimed at a higher hierarchical level either direction, a boss, etc. Although external communication be linked to departments such as public relations and media, marketing , market research, corporate communications, etc..
When you work in a company strong, important, concerned about social problems and conveys a good social image, to some extent also feels consideration of its social, also increasing their sense of belonging. On the other hand, when it comes to the point of professional communication, even the most expert of the designers cut a sorry figure and turn out to be bad communicators towards their business. Therefore, for all my designer fellows who are deficient in effective professional communication, here are a few Effective Communication Tactics for Designers to help you deal with it better. For instance, if you are using email as a medium of communication, create a separate email address for business communication purposes. Similarly, for effective communication, set patterns or policies for your communication activities.
It is always good to prepare the receiver about your communication patterns beforehand in order to avoid any confusion.
Especially when it comes to designers who have a number of clients and many different tasks to deal with, writing everything down makes communication far easier and much more organized. This will enable you to provide written references of their communication with you in case of any issue. This will enable you and your client to immediately catch up with the history of the conversation regarding that topic.
It doesn’t matter if your communication is verbal, written or electronic, it is important generally for every professional and particularly for a designer to mind his manners in communication.


Netiquettes are the etiquettes of communication via email and comprise of a number of things to take care of while writing professional emails.
These words are the basic etiquette of communication and are potentially influential on the sender’s image. It is not a problem when communicating with other professionals from the same industry, however, when it comes to communicating with your clients, it is suggested that you avoid the particular design jargon. Internal communication serves to inform, instruct, educate, develop, motivate, persuade, entertain, direct, control and caution people in the organization.
The process of communication to be complete and effective, should encompass all these levels and tiers. Employee suggestions, market reports, performance reports, feedback on new products and requests for facilities or instructions are all examples of upward communication in the organizational context.
It travels through senior executives to junior level functionaries, from the controlling office to the branch, from the head of the division to the head of the unit.
It may not always be possible to control the grapevine, but, nevertheless, an able communicator knows how to influence it.
An important aspect of external communication are public relations, where, through participation in events, activities, seminars, social work, etc.
To perform this type of communication media are used such as murals, intercoms, telephones , Internet, newsletters, memos, letters, publications, reports, reports, meetings, lectures, events, etc. Meanwhile informal communication is one where the message circulating among members of the company, without knowing precisely the origin of it, and without following formal channels established by the company. The downward vertical communication the message originates from a higher level, for example, in the direction, in a head , etc. This time, this type of communication tends to be in the form of suggestions, proposals, complaints, etc. We are therefore faced with two systems of communication (internal and external) interdependent and need to be managed in a coordinated manner. The first refers to the type when a designer communicates with its audience via his designs. No matter what design domain do you belong to, you cannot undermine the importance of effective communication at any stage.
These mediums range from email, social media like Facebook and Twitter, phone calls and even a text message! Also, once you have set a pattern, make sure you let your receivers know about it as soon as you start the communication process. Things like contact details, meeting time, date and place, pending payments and billings and even the client feedback, all these things are good to be preserved in writing. Always keep in consideration your client’s level of interpretation towards our work and make it a habit to communicate as simply as possible. With a little concentration and attention to the details any designer can conduct an effective communication and pave the way for progress and success. When many speakers are involved, there may be a need for a moderator who will facilitate effective flow of communication from different speakers.
It travels through informal networks and quite often travels faster than the formal messages. When you increase the feeling of belonging, where people feel identified with the organization and improve labor relations, convey a positive image out. However, in order to organize your communication habits, start by selecting one particular medium that is suitable for you and with whom you are communicating.
However, any issue can be handled without losing your temper and that’s what constitutes effective communication. It usually presents in the form of orders, requirements, instructions, teachings, corrections, etc. When they do, is called horizontal communication and its main function is to facilitate coordination of activities.
However, the second type concerns the communication which a professional designer carries out while dealing with professional matters.



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