In Auxiliary Services we pride ourselves on our diverse mix of talented and dedicated people from all walks of life. Natasha joined USC in 2005 as the manager and buyer for the USC licensed merchandise department. The Trojan Family is exemplified by employees who have served USC for five, twenty, even forty years. She began her career as an assistant manager in the gifts department and quickly showed the potential to take on more responsibilities. She then transitioned to the Bookstores using those skills becoming the Sales Audit Manager.


Soon after, Rehab was promoted to a manager role and began overseeing the Health Sciences bookstore. Natasha currently oversees team of buyers and managers for logo and non logo merchandise, USC Collections at South Coast Plaza, and the store at Galen Center. While at USC, she has overseen purchasing and operations for logo and non logo merchandise, school and office supplies, Team Trojan and the Computer Store. Nichelle continued to grow in her career becoming Senior Manager of Operations, to Associate Director, and now Senior Associate Director. In addition, she plays a key role in product development for Team Trojan and Heritage apparel private label programs.


Nichelle’s responsibilities include overseeing the overall Operations of the USC Bookstores, Sales Audit, Books Division, Distribution Centers, Dental and Gamble House Stores, LA Coliseum Merchandise Retail, as well as the “Pop-up Shop” offsite retail venues. In 2016, Rehab was promoted to Senior Associate Director of marketing, directing all areas of content generation and production across all media platforms. Rehab ensures consistency of brand messaging as well as leading production of direct marketing to drive overall CRM.




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