Even the finest hotels do not want rooms left empty, so, on the condition that their name remain a ‘secret’, they are willing to selloff unsold rooms at a significant discount, typically 35% below the usual list price… There is no compromise on quality, and willing travellers can expect to receive the same level of hospitality and service enjoyed by other hotel guests.
After specifying a destination and travel date, customers are given a list of available Secret Hotels in that area – for each hotel, the booking agent provides a rough location, star-rating (usually certified by HOTREC), and the facilities on offer. Of course, the one catch is that the customer is not provided with the name of the secret hotel they have chosen until immediately after their booking is confirmed. Our mission is to help travellers book with confidence, expanding on the hotel facilities provided by the booking agents, and detailing activities and attractions in the surrounding area. Of course, we can never reveal the actual name of a mystery hotel… But by providing you with the location, star rating, and nearby attractions, you can rest assured that you will not be disappointed when you book through SecretHotels.eu (see below for cancellation and refund policies for each booking agent).
In a recent survey of our website visitors, we found the location of a Secret Hotel to be the largest source of potential disappointment, particularly amongst travellers heading to unfamiliar destinations… Our local experts aim to give a broad spread of activities and venues located around each hotel. Expedia’s ‘Secret Saver Hotel’ brand offers savings of up to 40% and also comes with a price match guarantee.
Secret Escapes do not offer an opaque booking service like the ones mentioned above but are commonly associated with the Secret Hotel concept. Travellers sign up using their email address or Facebook account and are sent luxury deals boasting savings of ‘up to 70%’ (we recommend signing up to the weekly newsletter rather than the daily, as it can be difficult to keep track!).

Note that due to the ‘flash sale’ style of this service there have been, albeit rare, instances of hotels overbooking, forcing the operator to cancel reservations.
Secret Escapes bookings are also non-refundable and non-transferrable, although the risk of disappointment is lower considering that customers are provided with the hotel name before making their booking. We called the company and they told us that in extreme circumstances, they would be prepared to contact the hotel to request a refund or amend a booking, but warned that the final decision rested with the hotel, not Secret Escapes. If, after learning the name of your secret hotel, you find it listed cheaper elsewhere, contact the booking agent right away. Both booking agents will require the name of the cheaper booking agent, a screenshot that clearly shows the lower price, as well as the search criteria used to secure that booking. According to TravelClick, the opaque channel accounted for 6% of all hotel reservations for major brands in 2012 (that’s up 2% from 2010), and in early 2013, Hotwire announced that they would be adding 5,000 hotels to their ‘Secret Hot Rate’ offering. A research piece by Chen et al concluded that when hotels sell off unsold inventory without hiding their name (i.e. Some of the most common forms are; written, tone of voice, posture, facial expressions, clothes or manner. So it pays to spend some time reviewing the hotel facilities and crosschecking the said location with Google maps.

Written forms of communication include; e-mails, letters, texts, blogs, face book posts, twitter posts, memorandums, brochures, marketing material, contracts, advertising, newsletters and business cards. Note that prices are for ‘room only’, and as a result, use of some of the facilities listed in the hotel descriptions may incur additional charges. Jenrath et al concluded that opaque selling increased hotel profits without disrupting sales made through regular channels. In other words, the concept allows for the unlocking of latent demand via multi-tiered pricing structures, a phenomenon covered in depth by modern economic theory. Given the high fixed cost nature of the hotel industry, the increased marginal revenue is welcomed!

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