In addition to being functional, watches have always been worn as fashion accessories, on a par with the most valuable jewelry. Indeed, for centuries watches were a status symbol complementing the fine attire of the nobility. Over the years the styles of watches for men and women have evolved into various genres, to suit every need and occasion. Currently we have products that follow the latest trends, such as the ultra-colorful models by Guess, and others that are more closely connected with high fashion, like Dolce & Gabbana, Giorgio Armani and Roberto Cavalli.
All of these products share values of fundamental importance, such as quality and reliability, substantiated by certifications and guarantees of safety and functionality. Our online store has a section dedicated to men's watches from the best designers' 2016 collection. Longines began life in the village of Saint-Imier in 1832 when Auguste Agassiz joined a watch parts trading company called Comptoir Horloger Raiguel Jeune.
The first in-house calibre was created in 1867 and used the newly conceived winding crown to remove the need for a key.
The Winged ClepsydraIn was registered as a brand logo in 1880 making this one of the oldest company logos in existence. One of the greatest associations of the brand happened when Charles Lindberg used a Longines "Hour Angle" watch to time the first non-stop solo crossing of the Atlantic. Please note that all the watches shown have been sold and so are not available for purchase. Get up to date sale values for 1000s of fine watches along with brand histories and authentication guides. An elaborate, detailed and comprehensive Longines brand review where every aspect of the brand is reviewed and analyzed. In 1832, Auguste Agassiz founded Longines and the brand is based in Saint-Imier in Switzerland.
In 1876, Longines transformed itself from a traditional Swiss watchmaking company (which is based on independent artisans) into a modern mechanized production company – thanks to Francillon, and Jacques David, who went to the USA for the Universal Exhibition in Philadelphia. In 1878, Longines employed its new manufacturing methods and produced a chronograph movement called 20H. In 1889, Francillon, Auguste Agassiz’s nephew, took several measures to protect the intellectual property of Longines. In 1899, Longines equipped the explorer Price Luigi Amedeo of Savoie, for his Arctic expedition. In 1900, Longines won the Grand Prix at the Universal Exhibition in Paris with La Renommee – a pocket watch. In 1919, Longines became the official supplier of watches to the International Aeronautical Federation.
In 1927, Longines and US Navy officer Philip Van Horn Weems jointly developed a rotating disc watch. In 1931, Charles Lindbergh designed a navigational instrument which Longines manufactured for him. In 1936, Longines filed a patent for a wristwatch movement called 132N, equipped which push buttons. In 1945, Longines released its first automatic movement called caliber 22A, for which Longines received a patent. In 1954, Longines developed its first quartz clock which would achieve several accuracy records at the Neuchatel Observatory. In 1963, Longines developed the L400 movement which was unusual insofar that it used an electromechanical system. In 1964, Longines used the Chronocinegines timekeeping system to time Donald Campbell as he raced in his high-speed car Bluebird II through Australia’s Lake Eyre. In 1965, Longines conducted research in quartz and electronic technology, which lead to the 800 movement. In 1972, Longines collaborated with Texas Instruments and Ebauche SA to develop Longines’ very first digital watch. In 1982, Longines became the official timekeeper for Formula 1 races for the next 10 years. In 1983, Longines was purchased by Societe Suisse de Microelectronique et d’Horlogerie (SMH), which nowadays is known as Swatch Group.
In 1984, Longines developed a highly accurate quartz movement called the 276 VHP (Very High Precision). In 1985, Longines became the official timekeeper for all rhytmic and artistic events that were organized by the International Federation of Gymnastics.

In 2005, Longines released a new collection called the Longines Master Collection, which consists of mechanical dress watches. In 2007, Longines introduced the Longines Master Collection Retrograde – another collection of beautiful dress watches. In 2010, Longines released a new column wheel chronograph movement which meant that the movement would be smoother and more precise.
In 2012, Longines developed the Longines Saint-Imier Collection which is a tribute to the village of Saint-Imier where Longines was founded and still is located today. Longines watches are known to have a good, sturdy build quality, with great attention to detail. Longines automatic Caliber L595, base movement is Swiss automatic ETA, with 28,800 vph and a 40 hour power reserve. Longines automatic Caliber L619, base movement Swiss automatic ETA 2892-A2, with 21 jewels, 28,800 vph, and a 42 hour power reserve. Longines automatic movement L633, base movement Swiss automatic ETA 2824-2, with 25 jewels, 28,800 vph, and a 38 hour power reserve. As far as ranking is concerned I’d place Longines in the top 20-30 luxury brands of the world.
Most – if not all movements used by Longines, are ETA movements procured from Swatch Group.
Longines has a long history of making chronographs, which means that this brand is adept at offering you added functions to a movement. Longines has benefitted from a cooperation with several sports federations, and has produced timepieces for many of these organizations, such as Formula One Racing, the Japan Open Tennis Championships, Yankee and Shea Stadium, and the Los Angeles Lakers just to mention a few prominent examples. Since 1919, Longines is the official supplier of timepieces to the International Aeronautics Federation. Tennis player Andre Agassi is a known Ambassador of the Longines brand, and he in particular promotes the famous Longines divers watch – the Longines HydroConquest, which is illustrated down below. Like I stated earlier, I’d place Longines in the top 20-30 luxury brands of the world. Longines probably ranks above Tissot, Certina and Victorinox, and might be equal to Alpina, but probably ranks below Oris and TAG Heuer. If you are looking for extremely sporty looking tool watches, you might want to take a look at other Swiss brands. If on the other hand, you are looking for an affordable Swiss brand with accurate and reliable movements, with a versatile, elegant and classic design, and a robust and well made case and bracelet – this brand is definitely the right choice – without question! Provide Amsterdam Longines Dolce Vita online, Longines Watches Replicas, Buy top quality watch replicas in lowest price. Overzicht van Winkels, juweliers en online horlogewinkels waar de Longines horloges worden verkocht.
The Swiss watch brand Longines was founded 180 years ago this year in the village of Saint-Imier. In explaining how Longines, which has been a pillar of its parent company, the Swatch Group, since 1984, has thrived for nearly two centuries, the outspoken von Kanel credits the value of a consistent brand identity.
Von Kanel points out that the most successful watch brands are those that have not radically changed the look of their most popular models but also realize when the time comes to freshen up their line with new models.
The three-hand models, with a date window at 3 o’clock, are available in a steel, two-tone steel and rose-gold, or rose-gold case, and in four case sizes (26 mm, 30 mm, 38.5 mm and 41 mm).
Saint-Imier chronograph models are fitted with an L688.2 column-wheel movement developed and produced exclusively for Longines by ETA, the movement manufacturer that is Longines’s sister company within the Swatch Group. The latter have risen to the challenge of imparting their unique and inimitable style even to accessories as important as watches.
And for those who seek special mechanisms and functions aimed at satisfying particular needs: brands like Longines, Tissot and Hamilton, to mention but a few.
The following year Agassiz took over the company with two associates and found ways to market their assembled timepieces around the world. Five years later his nephew, Ernest Francillon, joined the company and set about improving the production of standard watch designs. Many different sports have been timed using Longines equipment including gymnastics, equestrianism, cycle racing and skiing. This aeronautical connection was confirmed when Amelia Earhart, a pioneer of women's aviation chose to wear a Longines. They went on to produce the world's thinnest quartz watch and the first thermo-compensated quartz movement. Movement 20H is the first movement by Longines which could be used for precise timing, and from the late 19th century and onwards, Longines would specialize in chronographs.

The same year, Longines developed the 21.59 caliber, which became the first Longines movement to become a certified chronometer. For example, he filed the brand’s name with the Federal Office of Intellectual Property.
The functions included a 60-minute continuous counter and a semi-instantaneous 30-minute counter. The collection was created because 1) Longines wanted to honor its long and respected watchmaking tradition, and 2) the global trend at that time showed a renewed interest and indeed a renewed preference for mechanical movements. It’s equipped with a day and night indicator, moon phases, and day, date, 24-hour scale and seconds. Most of the Longines watches are crafted in stainless steel. The movements utilized by Longines are generic, but reliable and accurate. Longines is wholly owned by Swatch Group since 1983, so it’s no longer an independent brand. If you have a slight streak of snobbery, and you want in-house made movements, you should probably look for a higher end brand. Longines watches are very versatile, practical, robust, elegant, and classy, and they are built like tanks – they are ideal for everyday use! This is affordable, everyday Swiss Made luxury encased in practical and robust time measuring instruments that are both accurate and aesthetically appealing. The current Longines president, Walter von Kanel, has not been around quite that long, but his tenure is an impressively lengthy one, nevertheless: 43 years with the brand.
Cases are steel, steel and rose gold or, on certain models, rose gold alone, and come in two sizes: 39-mm and 41-mm diameter. Bulgari, on the other hand, offers men's watches that can rightfully claim the designation of jewelry, a sphere in which the historical maison boasts unparalleled prestige.
In 1866 Francillon bought two plots of land in an area known as Les Longines in the St-Imier valley.
Auguste Agassiz started his business by joining forces with two partners in order to sell pocket watches. It was used to time and register the movements of the athletes when they passed the finishing line. The date change on the dial is almost immediate once the minute hand has approached the 12 o’clock marker. If on the other hand, you simply want very reliable and accurate workhorse movements of Swiss quality – then you can’t go wrong with Longines! And von Kanel, who spoke with me during this year’s Basel fair, is demonstrably excited about his brand’s 180th anniversary and the new line of watches, called Saint-Imier, that commemorates it. All the models have mechanical movements that can be viewed through sapphire exhibition casebacks. The choice of dials includes black, silvered, and white mother-of-pearl with diamond indices. The dials are silvered or in black, and have small seconds displays at 9 o’clock and a date window between 4 and 5 o’clock. In 1893, Francillon made sure that Longines and its logo would get worldwide protection through WIPO’s precursor International Bureaux for the Protection of Intellectual Property. We are very lucky within the Swatch Group, because we have a clear mission, which is to become number one in our price segment. The chronograph has a central sweep-seconds hand, a 30-minute counter at 3 o’clock and a 12-hour counter at 6 o’clock. By the following year he had managed to convince some of his piece workers to transfer over to the new premises.
The watches are fitted on a black or brown alligator strap, or a steel or steel-and-rose-gold bracelet, with a folding safety clasp, to match the dial. These also come on black or brown alligator straps or on steel or steel-and-rose-gold bracelets with folding clasps. Despite a number of difficulties, the new factory prospered and mechanisation was shown to be the way of the future. So leading off the new collection with a such a timepiece was an easy decision for Longines.

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