While the WatchESPN app for iOS got an update that opened up mobile streams for Comcast cable customers back in May, it's taken until now for Android devices to enjoy the same access.
ESPN, Inc., is the world's leading multinational, multimedia sports entertainment company featuring a portfolio of more than 50 multimedia sports assets. Streaming service WatchESPN is becoming a more important part of ESPN’s business all the time, and now the company is going to promote it further alongside its regular mobile content, moving towards combining the ESPN and WatchESPN apps. Beginning today, video subscribers with iOS 9 and Android handsets and tablets can download a new update to the ESPN app that will allow them to stream live events from WatchESPN directly within the app.  The update comes ahead of the conclusion of the college football regular season, bowl games and College Football Playoff. It’s going to be interesting to see just how this plays out, especially if the end goal is to completely combine the two apps. It sports a new tablet friendly UI, but the key restriction is still that you need to subscribe to Time Warner Cable, Bright House Networks or Verizon FiOS TV to make use of the service. Once users download WatchESPN, they will receive instructions to enter the appropriate cable subscriber credentials to begin accessing ESPN content from any of their Apple devices.


The company is comprised of seven 24-hour domestic television networks (ESPN, ESPN2, ESPNEWS, ESPNU, ESPN Classic, ESPN Deportes and ESPN 3D). CNN’s Brian Stelter included a note in his newsletter Wednesday night that ESPN plans to incorporate WatchESPN into its regular mobile app. It seems somewhat logical to roll ESPN’s two most-popular apps into one and have them work to enhance each other, and written content and games certainly can complement each other if presented correctly. The video streams we were able to pull in didn't seem to be quite as high res as those accessed on the iPad however, although all those with the right combination of services and hardware can grab the free app at the source link below and try it out themselves. If you don't have one of those and need a quick hit of sports TV without your TV, there is an account preview option that gives a few hours of viewing, no authentication necessary.
The WatchESPN App gives Time Warner Cable, Bright House Networks and Verizon FiOS TV subscribers who receive ESPN's linear networks as part of their cable subscription another screen from which to watch their favorite ESPN content. Stelter added they also plan to include picture-in-picture functionality, so users can continue to read ESPN stories while watching games.


And how will this work with the third-party platforms that deliver WatchESPN to TVs, such as Roku, Amazon Fire, Apple TV, Google Chromecast, XBox Live and more? A more prominent presence for WatchESPN in the main ESPN app may help boost ESPN’s streaming numbers, too. You can download it yourself at the iTunes link below or check out the commercial embedded after the break. Also, will many people take advantage of the picture-in-picture functionality, and could that boost traffic for ESPN’s stories if people are reading them while watching games? Still, this is going to be a massive undertaking with a whole host of potential bugs, and the substantial WatchESPN fanbase in particular will be keeping a close eye on how well it works.



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