Writing That Works" will help you say what you want to say, with less difficulty and more confidence.
Writing That Works will help you say what you want to say, with less difficulty and more confidence.
Read an Excerpt Writing That Worksa€?Too many of the communications I get are meaningless,a€? observes a leading CEO. Clear, concise communications that make the right point will launch your career or business to new heights.
In advertising, the challenge is to find the one simple, inspired thought that makes a consumer buy a product. Effective writing skills are invaluable in today's business world-- but they're also in short supply. Kenneth Roman, former Chairman and CEO of Ogilvy & Mather Worldwide, is active on corporate and nonprofit boards. Victoria Darragh is an award winning Executive Assistant with over 10 years' experience working in the public, not-for-profit and corporate sectors. A Fellow member of the Association of Personal Assistants as well as a member of the Institute of Professional Administrators, EUMA and the Global PA Network, Victoria regularly presents at conferences and companies across the UK and Ireland, Europe and internationally. Victoria recently won an award at the Mayfair PA Awards for 'Outstanding Contribution to the PA Profession' and has a wealth of experience in creating internal and external PA networks and  working with top companies in the UK helping them to achieve this. Victoria is extremely passionate about the role of the PA and actively encourages it as a truly fantastic career choice. Lucy Brazier is CEO of Marcham Publishing, specialist publishers of Executive Secretary and The VA Magazine - global training magazines dedicated to the professional development needs of senior and aspiring administrative professionals. As editor of the magazines, Lucy works with some of the best trainers of Executive Assistants in the world to deliver the most up to date and current training in the market. Lucy runs a LinkedIn group for assistants which currently has over 11,500 international members who share information, network and learn.
A sought after trainer in her own right, Lucy regularly speaks at and chairs conferences & webinars all over the world. She collaborates with trainers including Susie Barron-Stubley, Sue France, Julie Perrine, Melba Duncan, Dewoun Hayes, Eth Lloyd, Dr.
Outside of work Nicky enjoys all aspects of the Barcelona sunshine but when it gets slightly too hot you can find her at the cinema or in the shops. She has worked as a Legal PA for the past 15 years in a variety of Entertainment companies including Sony Music (PA to Director of Business Affairs), MTV Networks Europe (PA to SVP Business Affairs) and the BBC (PA to Head of Independent Drama). Alison took a year-long career sabbatical in 2006 to live and work in Oslo, Norway as an English teacher and in her spare time is writing her first novel. Katie’s role working for Jacqueline is quite extensive and has grown in recent years to include people management, business project management and also the leadership of the (small but mighty!) Ann Summers internal PA network.
Laura began her career in marketing, and was lucky enough to work on a number of Britain's best loved brands, including Wall's Ice Cream, Flora margarine and everyone's favourite spicy snack- Peperami! Her active involvement on a range of company-wide initiatives earned her the promotion of EA to the CEO. Having worked in various administrative roles for 11 years and being raised in a family run guest house, Sherien brings a wealth of knowledge and adaptable skills to the PA role. Sherien is an award winning PA whose achievements include being awarded PA Newcomer of the Year.
Allan has built a network of very talented and successful partnerships across Europe, along with running his own consulting & coaching business in the last 10 years, with Innermetrix being at the forefront of this Journey. A dynamic Training & Development Consulting specialist with extensive Management experience working with leading bluechip Companies. Ability to communicate effectively at all levels of an organisation has been pivotal to success. Gilly gained practical management experience in finance, sales, marketing and training in a variety of roles at Midland Bank, Mars Confectionery and Kettle Foods.
A lively, approachable and impactful presentation style makes Gilly a popular and sought after speaker. Mel Sherwood is a pitch and presentation specialist who prepares ambitious entrepreneurs and business professionals to take centre stage, embrace the spotlight and present with more confidence, credibility and conviction.
Few people understand the importance of looking after high-profile figures than Joan Serafini. Now in its third edition, this completely updated classic has been expanded to included all new advice on e-mail and the e-writing world, plus a fresh point of view on political correctness. Enabling JavaScript in your browser will allow you to experience all the features of our site. This book helps all of us in the business world use the same discipline when we communicate our own thoughts to each other.


In this concise book, Kenneth Roman and Joel Raphaelson offer an abundance of practical tips for helping your written and oral communications get the results you want. Joel Raphaelson, former Executive Creative Director of Ogilvy & Mather Worldwide, lectures on writing. With access to the most forward thinking, passionate and knowledgeable trainers in the world as well as personally meeting and speaking to literally thousands of PAs over the last two years, Lucy’s knowledge of the market and what Assistants all over the world are facing on a day to day basis are second to none.
She also launched adminchat in January last year – a weekly free training session presented on Twitter and hosted by a different world class trainer every week.
This year alone she will have delivered training in the US, Canada, South Africa, Moscow, Milan and of course the UK.
Monica Seeley, Marsha Egan and Bonnie Low Kramen as well as organisations including Pitman, OfficeTeam & Hays. Lucy has previously worked as a Publishing Director for Wilmington PLC, and has managed a team based in Singapore, New York, Germany & London responsible for 13 magazines, 12 international conferences, awards, trade show attendance and marketing for EMAP. Nicky blogs about her experiences and knowledge which has grown over the last decade working her way up from a Junior Administrator through to an Executive Assistant and Marketing Manager at a global events company.
Aspects of her PA roles have included drafting record deals for world-famous bands and working on the annual MTV Europe Music Awards. Within three months she had been promoted to PA to the Chairman, CEO and CFO, and in addition to her PA duties was appointed to a number of projects and forums.
As the most senior assistant in her company, Laura now manages her own assistant and works to expand and promote the roles of other PAs within ELEXON. Since winning she has really enjoyed presenting to PAs at numerous conferences and events in both the UK and internationally. Sherien currently works as a PA to four directors, the Chief Executive and provides secretariat support to the Board of Trustees of a charity organisation. This has brought with it a vast amount of opportunities which she has taken full advantage of, networking and encouraging Scotland based PA’s to go for awards, connect with each other and share ideas.
Certified Professional Behaviour Analyst, Professional Values analyst Attribute Index Analyst. With a strong business background and interpersonal skills, Gilly is an enthusiastic and knowledgeable trainer and developer of people. With speeches full of helpful tips and practical suggestions that audiences love for their immediate benefits, Gilly’s approach is enjoyable, frank and very memorable. She is a multi-award winning speaker, trainer and coach and the founder of Grow Your Potential, which specialises in supporting individuals and organisations to design and deliver winning pitches and presentations. The first was providing technical support for physiology and neurosciences departments in further and higher education, across Edinburgh.
For the first time in their history, Assistants are starting to get the recognition that they deserve as strategic business partners and not just as a support mechanism. Other companies worked for include The Times, The Independent, Centaur Communications and Glass's Guide. Nicky has experience working in a variety of industries including accountancy, banking, insurance and in the public sector. Laura is also a passionate member of several different PA organisations and is very proud to be a Board Director of the Association of Personal Assistants.
Laura is always keen to connect with assistants that also share her love of the PA profession and she feels that the highlight of winning PA of the Year has been the opportunities it has provided to meet and learn from so many different PAs from around the world. Previous to this Sherien worked in such roles as Secretary to a group of Consultants, Marketing Assistant for an Architect firm, Facilities Coordinator for a construction company and Purchase Ledger for NHS Legal department just to name a few. In addition, Gilly has developed and grown Priority Management in Glasgow with year on year growth; her high standards and expectations throughout the business from administration to delivering training have resulted in a significant market presence. By introducing people to new working processes and by leveraging existing IT, productivity and performance improvements are immediate, tangible and measurable.
Her concept of an event management company seemed to fit in well as another arm of the organisation.The success has come from spotting the possibilities of business events and trips, to and from Scotland. This involved designing and developing practical teaching materials at a time where technology was developing.
She has worked for a number of high profile organisations and Executives in both London and Barcelona. Sherien realised that she wanted to be a PA early on in her career but knew she had a long way to go before being considered for such a role and natural progression in hand with determination and hard work would get her there.
History of successful delivery of a wide range of training solutions within blue chip organisations.
Gilly now has a first class team working with her to deliver the Priority Management programmes.
She has to organise possibly the most glamorous event ever to hit Scotland.She was the Scottish co-ordinator of the Braveheart film premiere in Stirling, liaising with BAFTA, 20th Century Fox and essential services, such as local police, to ensure the evening for the event went smoothly.


She has worked on computer aided learning for both Medical and Veterinary graduates and developed interactive practical programmes using video technology. They celebrate and recognise the role and its importance while encouraging Assistants to take control of their personal development, and drive their own career agendas.
Nicky plays an active part in the Assistant community and has written many articles for high level industry publications, presented at events, webinars and trade shows. As well as several science qualifications she has the Training for Trainers Certificate and joined the Institute of Trainers in 1993.
New York's Commissioner of Education, frustrated that so many of the letters and memos passing through his office were a€?confusinga€? or a€?did not answer questions quickly enough,a€? ordered his 250 top officials to take a course in writing. Since then she has gained a Certificate in Social Science, with a special interest in Scottish Politics, Equalities and Scottish Law.
In 2002 she became a Quality Scotland accredited EFQM assessor and a Fellow of the Royal Society for the encouragement of Arts, Manufacturers & Commerce (RSA). It adds up to a chorus of laments that so few people can put a thought into words that make it clear, state it precisely, and take no more of the reader's time than is called for.Yet clarity, desirable as it is, is not the goal. The goal is effective communication'writing that works.What does the reader need to know to comprehend your report and endorse its conclusions?
This move was planned, having found she spent a great deal of time volunteering, training and developing youth organisations. She worked for the National Bible Society for Scotland, developing teaching programmes for schools across Scotland – including remote rural communiites. This work involved high-tech computer simulations and often travelling back in time 2000 years, 3 times a day! This company has expanded in 2007 and focuses on Training trainers and organisational development. To make the right business decision?You're not likely to get the results you seek if your writing is murky, long-winded, bogged down by jargon, and topsy-turvy in its order of thought.
For the last 7 years, Sheila has worked for the Scottish Council for Voluntary Organisations (SCVO), and now works part time for them assisting the sector access rural funding. Sutton, call a€?smart talk.a€? Writing in the Harvard Business Review in 1999, the professors identify smart talk as a major obstacle to taking action in business.
A characteristic ofsmart talk is that it is unnecessarily complicated or abstract (or both). Good results are even less likely if you flood the reader with information that isn't organized to lead to an action or isn't relevant to a grasp of the subject.Even the federal government is starting to recognize the benefits of simple, clear writing.
The Securities and Exchange Commission inaugurated the plain-language movement by ordering mutual fund companies to rewrite their prospectuses.
When you're done, he suggests asking yourself whether if you were the reader, would you take action on the basis of what is written.People who write well do wellTo get action from busy people, your writing must cut through to the heart of the matter.
At any level, readers are likely to be swamped either with paperwork or a twenty-four-hour-a-day stream of e-mail, or both. If I want him to read the memo himself, I'd better get right to the point and I'd better be clear, or he'll just pass it along to somebody else, with a testy little note asking for a translation.The better you write, the less time your boss must spend rewriting your stuff. It can be your most frequent point of contact, or your only one, with people important to your career'major customers, senior clients, your own top management.
Readers who don't know you judge you from the evidence in your writing.Their judgment of you specifically includes the evidence you give them in the e-mail you dash off.
It comes as a surprise to many people that readers of e-mail do not abandon their standards just because they are looking at a screen rather than a piece of paper.a€?Because it's just e-mail,a€? says Christie Hefner, CEO of Playboy Enterprises, a€?people think they don't have to be grammatical or spell things right or take the trouble to write well.
If you write a€?it'sa€? with an apostrophe to signify the possessive of a€?ita€? (wrong), instead of the contraction of a€?it isa€? (right), not all readers will detect your lapse. There still seems to be some correlation between literacy and seniority.Important matters are usually examined in writing'either in a paper to be studied privately, or in a formal presentation. We have seen hundreds of papers that assert a point of view with energetic enthusiasm, but astonishingly few that make a persuasive case. But words are more than words, and poor performance can often be traced to poor communication. Your ability to write persuasively can help you get things done and arrive at your goal'today, this month, or during the decades of your career.



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