Popular YouTube star KSI was invited to take part in the London launch event for the Xbox One at Leicester Square last night which caused quite a commotion amongst the gaming industry and community following his actions at Eurogamer Expo in 2012 where he sexually harassed several female attendees.
I implore brands to seriously consider as to whether it’s really worth having their products associated with influencers like KSI and the message that he sends. To make it clear – KSI is not associated with IGN and his views are not endorsed by anybody here. Please help spread this message and share this article and Matt’s video on your social profiles.


In addition to being endorsed by IGN, gaming peripheral manufacturer MadCatz had him appear at an event during this year’s Eurogamer Expo, BT Sport and The Gadget Show have also invited him to appear on their TV shows, and more recently Xbox had him appear at the launch of the Xbox One in London.
Brands paying influencers like KSI only endorses this behaviour and makes his primarily young and impressionable audience believe that this is an appropriate way to behave, as well as viable way to make money and get famous. This should be less about a calculated risk of alienating those who don’t stand for this sort of content and more about not endorsing actions like this as acceptable. Feel free to share your own thoughts on the matter in the comments below or hit us up on Twitter and Facebook.


They often start as a single photo of one person; parts of the photo are then extracted or manipulated in Photoshop and made popular by Internet communities like Reddit.



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