Dawsonrentals is one of the UK’s largest CV rental firms, and one of the few to offer the full range of vehicles from vans to trucks and trailers and the full range of services from daily rental to contract hire and leasing. I find it fascinating that all the marketing skills we have today were used by people thousands of years ago. At the simpler end of the market, products dona€™t need a brand a€“ they just need to work. Religions, spiritual movements, political ideologies, self-help theories and therapies are all examples of services which can't succeed without effective branding. Having taken over story from early religion, the a€?majora€™ religions introduced a high-profile brand feature: the symbolic individual.
It has been recently recognised that when people make a buying decision, they are not really buying a product but what they believe it will do for them. Brands have to change to suit circumstance, but the strategy has to be properly thought through. Deliberate attempts at rebranding in order to reverse a perceived decline often dona€™t work or have unforeseen adverse effects. Only religion has succeeded in using the carrot-and-stick technique in which negative reinforcers such as guilt, fear and hatred work alongside positive reinforcers such as inclusion, security and reward. From positive and negative reinforcement, the invention of the bad guy as antithesis of the mascot follows easily.
The major religions use one tool that commercial products and services can't use: punishment for failing to buy or for ceasing to buy.
Products are often rebranded to match changes in perception, in order to retain customer loyalty. Subud's problem at present is that its brand is inauthentic, whereas the product itself is quite a good one. The success of a brand depends less on what it actually does than what it promises to do, though it should not mislead. The latihan exercise is practised two or three times a week for half an hour, either alone or in a group, where men and women do the exercise separately (in line with Muslim religious tradition).
I knew none of this when I first met her at Falcon Ridge Folk Festival a couple of years later, then again at the Northeast Regional Folk Alliance Conference. In early 2011, How Can You Not Laugh at a Time Like This?, Carlaa€™s book about her survival and victory over illness, was published. Our phone interview spanned almost two hours and contained more than we can cover here, but wea€™ll do our best.
Carla started classical guitar lessons with a woman down the block when she was 8 years old.
Carla still wanted only to be a classical guitar player, so the other teacher was not an option. Carla majored in music at Brevard College in North Carolina a€” at that time, a two-year school. Carla got an Associate in Fine Arts degree from Brevard and then got a Bachelor of Arts degree at the University of North Carolina at Greensboro (both in music). Carlaa€™s first steady gig was at a restaurant a€” four hours with only eight songs in her repertoire! After Carla met Joe in 1996, they stayed in touch through lengthy middle-of-the-night and holiday phone calls. Carla still had her life down south and moved to Atlanta in 1998, a few miles from Eddiea€™s Attic. Carlaa€™s first CD, Her Fabulous Debut, was released in 1999, the same year she won the South Florida Folk Festival Song Competition.
An acupuncturist in Florida shea€™d used before heard about the strokes and offered to treat Carla every day for a a€?couple of weeks.a€? When that wasna€™t enough, Carla lived in her house for a month and then found another place to stay while she got treatments. Joe would make up hybrid joke costumes for Halloween, like a€?Felix the Cat Stevensa€? and a€?Gumboa€? (Gumby and Rambo).
Once in a while Carla would do concerts where shea€™d conduct talks about alternative medicine and people taking responsibility for their own health, getting well and beating the odds.
Carla got an Associate in Fine ArtsA  degree from Brevard and then got a Bachelor of Arts degree at the University of North Carolina at Greensboro (both in music). An early adopter of Euro-6 to allow its customers to try before they buy, more than 30% of its truck fleet is now Euro-6. Motor Transport is dedicated to providing fleet operators with the most up to date, relevant and reliable news, researched and written by a 10-strong team of experienced professional journalists. Registered Office: 6th Floor, Chancery House, St Nicholas Way, Sutton, Surrey, England, SM1 1JB. They may have believed iron age superstitions but they could learn nothing from us about marketing because they knew the secrets of branding: the creation and projection into the market of a generic identity and buying incentive for a product or service thata€™s otherwise difficult to sell. No-one ever bothered to create a brand for spoons or wheelbarrows - but to market a vacuum cleaner, a car or a broadband provider, you need a brand. Christianity makes full use of the two most powerful marketing words known to man: a€?newa€™ and a€?freea€™.
Logo, corporate identity, endorsements, free offers, unique selling proposition (USP) and perhaps most important of all: story. Moses, Jesus, Mohammed and Buddha are the religious equivalent of brand mascots such as the Jolly Green Giant, the Pillsbury Dough Boy, Sunny Jim, Ronald McDonald and Colonel Sanders.
In the 1990s Wranglers decided to expand from its core product, jeans, into the general clothing market; the attempt was a costly failure a€“ no-one believed Wranglers could make fashionable suits and jackets. Christianitya€™s claim on universality led to its adopting many of the rites and festivals of paganism on the basis that these were all better expressed in Christian terms. Successful rebrands are the ones we hardly notice as they either dona€™t concern us or offer us more of what we believe we want. In commercial marketing, only positive emotions such as well-being, rewards, security and inclusiveness are addressed. The rewards and punishments are big: eternal bliss in a world after death, contrasted with eternal torture or countless lifetimes of suffering. In commercial marketing the bad guy would take the form of an anti-mascot whose purpose is to stop you gaining the benefit symbolized by the mascot. Microsoft can't claim, although it might want to, that Mac users will have a terrible life, because there are plenty of Mac users who can easily refute the claim.
If the product can be shown not to deliver on its promises, the customer will be disillusioned and look elsewhere. Christianity today places much less emphasis on hell than it did in the middle ages, and accuses no-one of being a witch or a heretic.
The claims a€“ spiritual development without doctrine or hierarchy a€“ are at variance with the facts. At the time of writing there is a furore over Subud's perceived anti-gay stance based on statements such as 'Homosexuality is not allowed by religion and it is not allowed by God. Their use of 'loss leaders' is a manipulative ploy that exploits people's willingness to believe what they are told as long as it comes from a trusted authority. His talks contain a wealth of material from Javanese, HIndu, Muslim and Naqshbandi Sufi sources. When Carla got on stage, she told jokes and used the weight of her arm to thump around on the bass strings. While I was not immediately sold on her comedy, it was just a matter of time until I would discover and appreciate her complete array of talents and remarkable will. Her parents listened to NPR and records by Pete Seeger and Arlo Guthrie, so a seed was planted.
She found classical guitar study to be a€?very, very uptight.a€? Body position, fingernail length and musical selection were tightly controlled. After the first year at UNC in Greensboro, she spent a summer at the Guitar Institute of Technology in Hollywood, Calif. Many songs were instrumentals but some were humorous songs about annoying teachers and fellow students that she never showed to anyone.
Carla would sign up for open mics during college, but would leave before her name was called. Without enough students to pay the rent, she switched to sales, teaching just one day a week.
She would start over, follow her dream of playing music and a€?build a new castle.a€? Compared with staring death in the face, stage fright was a non-issue. You should be playing it!a€? Carla finally understood that she could combine her love of humor with her songwriting. She pushed herself relentlessly, teaching in guitar camps and gigging around the country, traveling too much on too little sleep and forgetting to stay away from caffeine and junk food. Carla wanted people to know that they can affect their own well-being, that their choices do matter.
After one show, she sat with Preston Reed, a respected guitar virtuoso, and told him a true story about getting rejected by an egotistical guy who wound up on a TV dating show, then bombed horribly. At the same time Carla was in Florida, Joe had lost the use of his left hand due to nerve impingement and tendonitis.
In much early religion story is the only clearly identifiable factor a€“ creation myth, disaster myth and divine intervention, making religion indistinguishable from story at the ordinary level.
Early religions certainly had heroes, but Heracles, Perseus, Theseus, Osiris, Apollo, Thor, Krishna and others were not the sole focus figure of their respective religious frameworks.
Think of the famous campaign for margarine based on the slogan a€?I cana€™t believe ita€™s not butter.a€™ People bought the margarine in the belief that it tasted as good as butter. You may believe that a sports shoe with a flash on it will make you run faster than one without. To survive in the market a business must grow, and for that it needs an effective strategy. User endorsements are the most reliable way of creating confidence in a product or service whose claim is unverifiable in advance.
More recently Pepsi-Cola tried one last effort to reverse its decline against Coca-Cola by rebranding itself with the colour blue, thereby shrinking its market share still further. There is no evidence that Christians originally believed Jesus to have been born (of a virgin) around the time of the winter solstice or to have been crucified and resurrected around the time of the spring celebration; but as these were major pagan festivals it was expedient to rebrand Christianity according to the pagan calendar. The commercial marketing industry has learned that whenever a negative reinforcer has been tried it has always failed, sometimes spectacularly, as in the 'You're Never Alone with a Strand' cigarette campaign.
To get people to believe these claims required, and still requires, a massive marketing effort.
Religion can claim what it likes about eternal punishment because its claims can't be proved false. They aim to expand their membership, and in order to do that they must have an effective marketing programme based on a strong brand. Like many other spiritual movements Subud also plays the 'tradition' card: offering a connection that goes right back to the beginning. In order to get round this difficulty and retain customer loyalty the promise of all 'major' religions is that the reward lies in another domain, i.e.
Current Pope Francis says things like a€?When God looks at a gay person, does he endorse the existence of this person with love, or reject and condemn this person?
Supermarkets, like politicians and spiritual leaders, use various strategies to project themselves as trustworthy, friendly and 'on the customer's side'.
Much of the material deals with the correct conditions for doing the latihan exercise, the 'lower forces' contained in the nafsu (passions), the organisation of the Subud movement and the setting up of businesses. This consists of asking a question, putting oneself into the surrendered latihan state, and seeing what comes through. That hadna€™t gotten better and she thought, a€?Ita€™s the lupus kicking in again.a€? Nevertheless, she set out on the hour-and-half drive from her apartment in Athens to her gig at Eddiea€™s Attic in Decatur, just outside Atlanta. Inside the covers, I found a brilliant writer who maintained an earthy sense of humor about even the grimmest aspects of her health struggles.


When she was 4, her aunt Pat Brothwell, who had a degree in classical guitar, visited the family. At the end of sixth grade, the woman told her a€?I only teach beginners, so youa€™ll have to find another teacher.a€? It was a small town and the only other guitar teacher taught rock a€™na€™ roll. In the eighth grade, she got John Denver and Eagles songbooks and played every song in both of them.
It was an a€?old schoola€? music store and it meant shea€™d have to wear business suits to sell pianos and pipe organs worth thousands of dollars. Shea€™d be gone for nine weeks at a time.A  Finally, the stress took its toll and in 2002, she suffered the strokes and kidney failure mentioned earlier.
They commiserated with each other by phone, bonding even more over their mutual loss, like two people stranded on their own island. One inch of ice in 3 days !!!It wasreal windy most of the day and I spent more time in the EskimoQuick Fish 3.The two holes in the shelter provided some steady action for perch and bluegills. Because the more complex or rarefied the product or service, the harder it is to establish a perceived benefit in advance of purchase.
Later religions owe much to their use of story to address psychological problems such as insecurity and guilt. In the Middle East the cults of Tammuz, Adonis, Zardush (Zoroaster) or Mithras lost a€?market sharea€™ to the monotheistic religions, despite sharing many of their features, because the latter had stronger brands.
In the consumer market, the incentive is money, and people with proven marketing skills are very highly paid. There are such things as stable, non-market-driven economies operating without the assumption that more is better and that security comes from having the most stuff. More successful have been McDonalda€™s attempt to claw back public goodwill lost in the junk food furore by projecting itself as sustainable and energy-efficient; tourist destinations such as Ireland, Tunisia and Egypt use seductive advertising to overcome the fear of terrorist attacks.
Islama€™s pioneering and disinterested pursuit of science and philosophy increased the acceptability of its brand in medieval Europe. People always associate the brand with the dominant emotion, even if the product is portrayed as conquering it. The Hamburglar tries to steal hamburgers away from children, and Ronald McDonald gets them back. This, however, undermines its case to be stating the truth (see Karl Popper, falsifiability theory). It should come as no surprise to any Subud member who has read this far that Subud has such a programme. It is also universalist: the 'one stop shop' - you can get everything you need here, why bother looking elsewhere?
It must either endorse the statements and practices of Pak Subuh and his followers, in which case it officially becomes a popularised Javanese cult (nothing inherently wrong in that), or revert to its original form in which such things are of peripheral interest compared to the 'product' (the spiritual exercise), the USP (no teaching, no hierarchy) and the story (how Pak Subuh received the latihan) which, again, is quite a good one. Having acquired the trust and confidence of their customers they are then in a position to make statements and carry out actions which are not questioned. It claims to have no hierarchy, no teachings and no other set practice than the surrender exercise.
Afterward Carla was told shea€™d had two strokes, the first affecting her left foot, the second, her left hand.
Amid the advice to sufferers of autoimmune disorders, there is also advice to others whose negativity affects those afflicted. Theme songs for shows like The Love Boat, The Brady Bunch and Gilligana€™s Island were like the miniature art on the bottle caps she collected. She gave in and got through it and managed to play a couple of coffeehouses before she graduated. She told me a€?I thought I had to save the world with every song.a€? She also realized that funny people get respect, too. An effective brand will not only persuade a customer to buy, but also ensure continued purchase (a€?brand loyaltya€™). Convince people they are getting something for nothing and theya€™ll not only flock to buy your product, theya€™ll be grateful! To solve these problems they first had to establish ownership of their solutions, in exactly the same way as a marketing campaign for GM food claims to solve third world hunger, or a supermarket a€?beats the recessiona€™ by claiming to create jobs and slash prices. Not surprisingly, societies with non-expansionist economies tend to have non-expansionist religions, if they have religions at all. Islamic religious tracts are full of a€?so-and-so saida€™ or a€?so-and-so heard such-and-such saya€™. The dogmatist Al-Ghazali single-handedly reversed that trend by introducing the idea that God was directly involved in every natural phenomenon, therefore nothing could be studied in the absence of theology. This particular campaign was predictably short-lived, since it followed the rule that advertising which focuses on a negative attaches the negative to the brand.
There World Subud Association (WSA) hosts regular discussions about promoting the message of Subud and protecting its reputation. The appeal of a single product 'specially formulated' for all types of application - engine oil, shampoo, plant feed etc. Pak Subuh said, 'you will only know the benefit of the latihan after you die' (1985, S Widjojo Centre, Jakarta). There are customer endorsements aplenty, the logo is strong, the free offer is there ('no charge, contributions welcome') a€“ everything is in place but one: a clear and accurate brand. Powerful marketing tools such as logo, endorsement, free offer, unique selling proposition and story access the emotional, not the logical part of the brain. The key element is belief in God (the latihan exercise is believed to be guidance and direction from the power of God). Once more, she thought it was lupus, which she had fought off since it had first struck her in 1991. These included clarinet, xylophone and tuba, besides the piano lessons she took outside of school. During the half-minute intro they were played, a€?They all seemed to tell stories, set the scene and pull you in.a€? She laughingly recalled, a€?Roots music? It was a nice balance-out from the whole fear-based, think-inside-the-box approach.a€? When Carla got back to Greensboro, she played guitar for eight or nine hours a day.
This eventually resulted in an all-parody album of humorous medical songs, Sick Humor, released in 2004.
It was a nice balance-out from the whole fear-based, think-inside-the-box approach.a€?A  When Carla got back to Greensboro, she played guitar for eightA  or nine hours a day. The death lull kicked in around1230 and fishing picked back up again at 3pm.I landed the usual residents of the lake-- a few trout, afew nice crappies, perch and gills. YUM!!!A Our loving couple had to laugh, when they were greeted with a notice at the beginning of Tracy's driveway to her farm, which read 'Only Pete & Nikki can visit today, - everyone else can piss off'. The story of the specially-engineered solution to the perceived problem becomes part of the brand.
In the established a€?brandsa€™ there is a payment for services rendered: the notion that if one a€?buys ina€™ to certain ideas, one gets something in return - heavenly rewards, increased merit, good fortune, nirvana or some such thing, desire for which has been created and developed by the marketing department concerned. The religions with the most aggressive strategies arise out of market economies, and offer bonuses for spreading the word. Christian scriptures and hagiographies consist largely of deeds, sayings and observations recorded by witnesses. This led directly to the loss of Islama€™s lead in technology and the decline of its global influence a€“ something that Al-Ghazali could not have intended.
This resulted in people associating the product with the negative emotion and abandoning it in droves. Her mantra to her parents from then on was a€?I want a guitar, I want a guitara€¦a€? So they got her a a€?fine musical instrument at J.C.
Her condition worsened and the music store fired her in 1993 when she became too sick to work. And you cana€™t leave until I LICK YOUR FACE!A A  Later, reconnecting with her recorded work, my impression of a witty, acerbic chronicler of human foibles was fully established. It is possible to influence people radically, but one must first know what they believe, or are willing to believe. This concept of divine remuneration is central to all the a€?greata€™ religions, whose designers established such promised rewards as physical resurrection from the dead, eternal life in paradise, or freedom from reincarnation and attainment of eternal bliss; a benefit that they not only expected to receive themselves but offered as an incentive to others.
Some of them eulogise martyrdom a€“ what could be a better customer endorsement than the willingness to defend a product to the death?
Brand loyalty is built on the fact that the more opinions you hear reinforcing a certain sales message, the more likely you are to believe it yourself. Judaism a€?rebrandeda€™ itself successfully after the sack of Jerusalem and the destruction of the Temple, by removing the requirement for sacrifice and instituting the synagogue and the rabbinate. The initial spread of Subud a€“ a God-centred organisation a€“ was solely due to the efforts of a man displeasing to God. Earlier religions had less well-developed incentive schemes; as a Viking warrior who died in battle you might go to Valhalla and drink mead, but only in order to fight again with Odin at the last battle of Ragnarok! The ultimate customer endorsement, dying for the brand, seems excessive to most people today but nevertheless fits the category.
This fundamental reconfiguration enabled it to survive without the core elements by which it had previously defined itself, but limited the brand's appeal. This if nothing else places Subud in a ludicrous position and I find it most odd that no Subud leader has ever publicly remarked on the fact, certainly not Pak Subuh himself nor his daughter Ibu Rahayu (currently the main Subud opinion-former). Marching around the field under the instrument, she looked like a a€?tuba with legs,a€? and that was what they called her. As an ancient Greek or Egyptian you would expect your behaviour in life to determine your fate after death, but you would have no concept of special bonuses for promulgating the faith, or dying for it. A customer has bought the product and is so satisfied with it that he makes his satisfaction public in the most irrefutable way possible. I don't know any anti-gay Subud members and the ones I know share my personal view that Pak Subuh's doctrines are at best quaint, at worst inaccurate and ignorant. But remember that brands do not appeal to common sense, but to the emotions, first of all building desire and then positioning a product or service so as to appear to fulfil that desire.
It might be thought a bit odd that in Christianity the mascot (Jesus) endorses the brand (dies for his belief) in order first of all to create it. It underwent various tranformations on its journey, most noticeable of which is the alteration of the Buddhaa€™s image from Indian thin to Chinese fat, representing the change from the original Indian ideal of balance and discipline to the Chinese one of happiness and prosperity. Customer loyalty has to be very strong to overcome this problem, and latihan experience itself is often the overrider. Carla went to the library, checked an encyclopedia and got scared reading about the side effects, so she didna€™t take it.
Maybe her next book will just be one healthy persona€™s sharply funny observations about how crazy this world is. It would be as if the Jolly Green Giant advertised tinned peas by writing his own testimonial on the tin a€“ it wouldna€™t work, because we know the Jolly Green Giant is not real. Her weight fell to 80 pounds and she lost most of her hair and was too weak to take care of herself.
Plenty ofpanfish with a few perch hitting the 9-inch mark and a crappie thatwas almost 10 inches.I caught trout sporadically throughout the day, ending with 9. Go without her, or try to find her?' The passengers, (including Pete & Nikki) shoputed in one voice, 'WE WAIT!, - WE'RE NOT LEAVING WITHOUT HER!'A search party was sent out, and she was located and brought to the coach an hour later. Which explains why the early struggle of Christianity centred on proving the historicity of Jesus. If the brand mascot is a real person, not just a symbol, it can do all kinds of things a mere icon cana€™t do. Also in the party were Noi's friend Khem and Frank's pet Chameleon Ozzy, who, despite the presence of Kat From Tv's Big Brother (See picture above with Noi) proved to be the star of the show and grabbed everyone's attention!(See picture left of Ozzy on Frank's head.)There were traditional Thai dancers and costumes, a 'Miss Thai UK Beauty Show', an 'I'm an English person get me out of here' contest, and even a LADYBOY Show, which proved to be quite spectacular. She agreed to take the prednisone, but once she was well enough, she researched diet and alternative medicine to resume life without it.


On the way back, the girl who was holding on to Elvis grabbed Pete and grabbed his waist, including him in the conga.
ANDREW (The Scots National Flag) appeared in the sky above!See Below Well, what do you expect when our ubiquitous couple go mon their adventures?
Unbeknown to Pete, Nikki had arranged the trip as a special surprise for him, as he had always wanted to go to Disneyland. The staff on the plane were amazing, and treated his leg with Aloe Vera-soaked lint, and gave them a complimentary cup of tea.A On their way back to Blighty, our loving couple were amazed to find the Icelandic lady who pushed the wheelchair, and a cleaner friend of hers, running over top them and embracing them. Teddy told me the lake is completed covered and the ice might be about 1 inch orso.Teddy has patrolled and lived next toAntietam Lakealmostall his life and he knows the lake.
We offer our customers a better age profile of equipment so the vehicles aren't breaking down. Some of our competitors have got their own workshops and it's cheaper for them to repair the vehicles.
We couldn't run an old fleet of trucks and make money.” Dawson has a long-standing relationship with Mercedes-Benz on both trucks and vans, though it also buys from MAN and Volvo.
Since the coming out of the recession, the pallet networks are very much in vogue so curtainsider rigids are in big demand.
But having the two changes a year has actually flattened that out quite significantly for us.
There isplenty of rainfall predicted for that area.Most of the fish sitting in the estuary should be entering the river as I type this.
Anglers tend to give you space, the scenery is beautiful and the Osprey's always put on a show.
Wednesday was spent in the upper fly zone and wasslow in the morning but pretty consistent in the afternoon.
Ialso landed a smallmouth bass, a few small brown trout, afew small rainbows (steelhead smolts ?), a fallfishand a baby AtlanticSalmon. The Mohawk egg pattern accounted for many smaller fish and the salmon sized Light Spruce fly produced a few hookups. Last years--One Day Trip-- hot fly,Olive bugger with White marabou tail and redcrystal flash also received plenty of attention and did account for 2 fish.
The guyI was fishing withused plenty of flies with smaller bucktail flies doing most of the damage.
He didhook-up with a few fish while usingmy Death Stonefly, landing one nice Coho.I can tell you this---the next few weeks will provide some serious action. There are fish in the system at this moment and with the water release at 1800 CFS and the rain.
This isn't something we've done because this customer has come to us and asked for this truck.
We saw last year that we were able to demonstrate pretty significant fuel savings and the operational shift to Euro-6 wasn't as big as people thought.” While Euro-6 trucks have proved more fuel efficient than their predecessors, they do cost Dawson more to buy and maintain. We were given prices of anything from ?6,000 to ?12,000 for a new system but then some people are saying they can change the cartridge for ?1,200. But on the long-run vehicles that are doing lots of miles they've not missed a beat.” Purchase prices are at least 10% higher on Euro-6, according to Miller. The pool we were fishing was loaded with suckers and chubs and I did see a few trout and a couple of nice sized smallmouth bass. If we can buy 500 vehicles at the right price, and we don't want to increase the fleet size by 500, we've got to sell an amount of vehicles.
We like buying things.” Fletcher expects his truck fleet to grow steadily in 2015 as the market improves.
There's a rule of thumb that leasing, rental and contract hire grow slightly faster than the rate of economic growth.
Whether it will be as much as 10% I doubt, but it will not be far off that.” If making money from tractor unit hire can be difficult, renting trailers is even tougher, with cripplingly low rates blighting the sector for the past decade. Any questions as to what to tie, just shoot me an email or use the Contact 2Bonthewater page. Trying to gauge what is going to happen to a trailer you buy today in seven or eight years' time is really difficult. All that cold water coming from a quarry and the creek itself in that area is near lifeless. The bridge is now being painted a Hunter Green color.Most of the creeks in the OleyValley are really low.
Even with the rain, the creeks remain very low.A I have a trip scheduled to the Salmon River planned inlate September thanks to Jack. Without Jack's kindness and awesomeness, I would not be going salmon fishing.A I have startedtyingflies for the upcoming salmon trip.
He buys a used 2006 trailer for ?3,000 or ?4,000 and if it makes ?70 or ?80 a week, he's probably quite happy with that. Zoe competed in a National Beauty pageant and won honorable mention in the beauty competition (FYI -- Zoe wears no make-up, fake hairor fake teethand she competes in the natural division--she is my little girl and I would never DRESS HER UP like all those crazy folks you see on TV). He's not had to put any money into compliance systems or overhead, the people, the training, all the other things that we do.” Fletcher would like to buy all British trailers, but he concedes “it's not always the best solution for us”, and Dawson remains a big customer of French fridge trailer builder Chereau. We dressed as fishermen, answered a question about each other and then Zoe did some fly casting on stage. Zoe was crowned Little Queen when she won the Pennsylvania state pageant back in 2006 while competing in a Sunburst pageant. I'll say Chereau are the only manufacturer that can deliver a trailer for a 10-year life in a rental fleet.” Dawson argued strongly that the trial of longer semi-trailers should have been open to the hire companies, but the DfT ignored their approach. There are plenty of out of the way smaller streams that are teeming with Smallmouths, Carp and a variety of Panfish.
Needless to say, we didn't get much traction with this.” Dawson has however invested heavily in doubledeck trailers, taking delivery of its first refrigerated unit back in 2000 and now having over 600 on the fleet. That's whether it's dry freight or refrigerated.” While the rates for doubledecks are better than for vanilla single deck curtainsiders, they are expensive to buy and maintain. Perkiomen Creek -- air temp 89 degrees, checked the temperature at two spots, temps were 70 and 69 degrees -- Taken between 415-425 pmA Manatawny Creek -- air temp was 88 degrees, checked the temperature at three spots, temps were 76 degrees at Red Covered Bridge, 74 degrees above TIKI bar and 76 degrees below the Rt. This heatwave has made most ofthe local trout streams too warm to fishfor the catch and release angler. Maiden Creek below Ontelaunee Lake should provide anglers with some fishthat are willing to bite. You can find Carp, Smallmouth Bass, Largemouth Bassand a wide assortment of panfish to keep you busy. Take some cold water with you !!!Your best way to keep the water cool is to freeze a bottle or two of water the night before you head out. As the day heats up, the water bottles will slowly melt, leaving you with nice cold waterto drink throughout the day. I fished for 30-minutes on Manatawny and landed 2 wild browns on a tan caddis dry fly in the area where the water temp was 68 degrees.
Temperature wise, if it is 90 degrees outside, pretty sure most, if not all of the local trout waters will be at 70 degrees or higher. We don't wantto kill the trout.The trout that survive through the summer will offerus great fishing in the fall.
I have not made a trip to the Schuylkill River as of yet, but I'd bet the house that the smallie action should be pretty darn good.
Now we could take on any size of fleet.” As on the truck side, Dawson will be an early adopter of Euro-6 when it comes into force for light commercials. You can also takeyour watercraft outbefore Epler atCross Keys Road or at Muhlenburg Township park which is below the PFBC Epler Access. There is little room to fish, unless you don't mind walking the shoreline that is covered with all types of vegetation, including Poison Ivy.
Pleny of fish to be caught in this body of water, that is if you can get to them.A Manatawny Creek fished OK. If you think about lot of big companies like construction firms and utilities, or the Royal Mail, that run fleets in the UK, it's not their core business activity.
This stretch used to provide some very nice smallmouth action, but the last few trips here have been poor.
Switched to a spent spinner pattern and hooked up twice--snapped one off and landed a nice stocker brown. The water is up from recent rains inthe valley, but the stream was clear and in perfect condition. The Schuylkill River and a few tribs shouldprovide any cat or carp angler with a few bites each nite.
Channel catfish prefer dead baits andsmaller live bait, while the Flatheads prefer larger live bait. Carp will eatsmaller live bait including minnows andcrayfish along with the standard fare of homemade MUSH bait or whole kernel corn.The bottom line is--It doesn't really matter what bait you areusing. But, by now it was pitch black and it was raining pretty good and thelightning made it look like the 4th of July came early.I managed to land 2 fish on my emerger pattern androll 2 other trout. Started out at the mouth of Sacony Creek but there was some serious bridge work going on, so I left after a few casts. Caught some nice bluegills, onebrown trout, pumpkinseeds, green sunfish, agolden shiner and I almost hooked into a very nice largemouth bass. Kids and water mean plenty of noise,lots of splashing and lots offun.Normally, 750pm is about the timethe sulphurs start popping off. I saw some Iso's and huge stoneflies coming off and flying around.I caught a trophy Bluegill, no kidding check out the picture, almost 9 inches. I left my headlamp in the truck so I had to walkout before it got too dark and miss the potential spinner fall. I then drove to another stretch of the crick and hooked up a few times fishing a brown spent spinner. I lost them at the bank.A Fish the mornings with a brown or white spent spinner and you might get a few takes on the surface. My favorite is a "John's Spring Creek Pupa" tied in size 18 and 20 (Trout Flies of The East--page 93). I caught two brookies on a CDC sulphur dry fly and the rest of the fish were caught with nymphs.
What an amazing fish, especially on a 2 wt bamboo fly rod with a fly reel that is dated to the 1930's or 1940's. What a specimen.He looked like a submarine swimming in the water !!My first impression of the leviathan is that it was a wild fish.
Tonights fishing provided a mixed bag of fish, a few smallwild brown trout, along with a few stocker browns, stockerrainbows and the brook trout.
I topped it all off with a visit to Ted's house to show off the bamboo fly rod and talk shop. It was about 40 degrees and raining.I didroll a larger fish on a midge, but aside from that, it was a very slow night. Cast down and across and hop the flies upoff the bottom with quick upward lifts of the fly rod.The fish would really strike hard. I still have not figured out whyone day I will catch all browns, one day I will catch all rainbows and some days, you will catch a little of everything.



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