Google AdWords is Google's pay-per-click (PPC) advertising platform that enables business to create ad campaigns on Google properties.
Conducting PPC marketing through AdWords is valuable because as the most popular search engine, Google gets massive amounts of traffic, delivering more impressions and clicks to your ads. Quality Score - Google's rating of the quality and relevance of your keywords and PPC campaigns.

WordStream is tailored to help you easily create customized, highly-relevant keyword lists and keyword groups for your business. AdWords operates on the same principles as PPC marketing, in which users bid on keywords and pay for each click on their advertisement. WordStream's PPC Advisor enables you to optimize your keywords and ad text for higher Quality Scores, getting you to rank higher in search engines with lower costs.

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