Our top ten lists are second to none and these lists have caused a quite stir amongst our readers. As potential customers get to know you by investigating your website, reading your blog, downloading your content or subscribing to your newsletter, you should be doing the same.
Some companies get all fancy and use terms like MQL (marketing qualified lead) and SQL (sales qualified lead).
Perhaps those acronyms are easier because the difference between a prospect and a lead is debatable. You could even take it further and say that prospects could be a current client who may be interested in other services or products that you offer (think upsell). I don’t care which tool you use, or how you got them there, the fact is you have their email and can send content to that email until they unsubscribe.
Send events to people who’ve attended past events or noted that they’re interested in future events?
And if you got a little more granular with your sends, wouldn’t you receive higher open and click-through rates?


Your conversion rates can ultimately help you better get to know your prospects and what types of content and information they’re most interested in.
One of things I realized a number of years ago when I owned a high-end web development company was the need to learn how to get into the mind of our visitors, prospects and customers. In my opinion, it’s all about creating one piece of content, for one person, who has one problem, need or desire. Do you send all 100 your newsletter with your big announcements, your upcoming events, and your new product releases?
If your email provider allows tagging automation by clicks (and if you ask me, it should!) you can immediately tag readers who click on a specific interest with that interest group as a segment or tag. Similar to the opt-in form, you can create an area on your landing page to ask subscribers what their interests are or what information they’re seeking. If getting new software or coding gives you the willies, you can always use a simple email to segment. Sellas is an in-the-trenches digital marketer & owner at B Squared Media, blossoming blogger, and  a purveyor of psychographics.


If you don’t have these abilities with your software, you can always use a free software tool like SurveyMonkey to send out and gather responses. I’d do it with my welcome email and say something like, “To better serve your inbox, let us know what you absolutely want to hear about! Her mantra is “Think Conversation, Not Campaign” so be sure to give her a shout on Twitter. It will stretch your mind, connect you to fascinating people, and provide some fun along the way. Why Is It So Difficult To Fight OCD?Recent Commentsdeb alleyne: I love this article…thank you for posting it!



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Category: Back With Ex


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