Steve Jobs not only represents a brand, but actually a generation of users who follow in the footsteps of his creativity.
Steve Jobs not only reinvented Apple, but he redesigned and marketed thousands of products that were actually already on the market (e.g. In Nike’s case, they do sell a commodity, but when you think Nike, you think about the whole experience. One of Apple’s most important strategies is getting the consumer to want to recommend the brand, and without being paid for it.
You can have a great product but if communication fails, it’s like watching a stand-up comedian do a gig in a completely different  language. Steve Jobs knew that the key was diving into the user experience and identifying what they need, and what they want.
From the Genius Bars to Apple Stores, the vision and personal beliefs of Steve Jobs are alive in the legacy of the coolest products, whose sales efforts reach even the packaging. Very few entrepreneurs have managed to accomplish what Steve Jobs did: create an excellent product. Make it clear who the enemy is, and try to get people to take a side. Choosing sides is part of human behavior and was introduced as an idea by the French social psychologists Gabriel Tarde and Gustave Le Bon. The biggest enemies of Apple are, complexity, lack of good taste, and conventional thinking, all aspects that Jobs made abundantly clear, that Microsoft possesses. From the user experience to its aesthetic design and delicate work put in to make their products intuitive.
Eventhough other competition was already on the market, Apple took those same products and improved the user experience, navigability, weight, packaging, and distribution channels.
Thinking outside the box, and constantly providing products and services that meet those needs. Although you’re not always aware of it, his innovations have affected everything around you, from movies, to computers, music and mobile phones.

The key to Jobs’ success is a combination of quality, innovation, and market strategies that were designed extremely carefully.
Steve was so brilliant, that even when he was fired from his post as CEO of Apple, it didn’t stop him from returning to his post the second time, and this time increasing their sales.
From its performance, to the physical space each one occupies, the design, and the beautiful box it comes carefully wrapped in- when you buy an Apple product you know what to expect. Focus on creating a universe of sensations, experiences, and values that the person gets when they buy your product.
Nike represents passion, crossing your limits, training, enduring and accomplishing your goals. We’ve seen it in the classic fight between designers: which is better for designing computer graphics, Mac or PC?
He preached against PowerPoint presentations, saying you only have to use them when it’s really necessary. They achieved better design, size, they listened, paid attention, and managed to design products that are super convenient to carry with you everywhere you go.
Apple remains a precursor in the current market, and has recently launched some apps that measure your health and can automate your home with its new iOS 8.  The IOS 8 operating system was presented by Tim Cook at conference number 25 for enterprise developers, according to Reuters. And if you want to stand out in a highly competitive market, you need to take risks, but mostly you need to be different or else you’ll just blend in with the rest. They were so effective that Apple managed to reinvent products that were already available on the market, and got consumers to think they had never seen anything like them before. It was like some sort of marketing-event, where the campaign itself was so revolutionary that the media even covered it like an event. Analyze how it feels to use and buy your products, and think about what you need to improve, and what you need to focus on.
Mastering the topic, the message, and knowing how to present it without visual aids, speaks much more than a cute drawing created with some elegant color scheme.

You should always encourage the team to discuss ideas, but then only leave those most suitable to make the final decisions. The desire to belong and to explain the disorder of the world makes consumers feel better about belonging to the ideology of a brand that matches their own thoughts and values.
The software includes, among others, HomeKit and HealthKit, perfecting the comfortable, simple and practical lifestyle that Apple seeks to provide with their products.
After all, Rome wasn’t built in a day, or alone!) product quality comes first and not just a great packaging and excellent marketing strategies. Apple is different from all other brands because for Steve Jobs, consumers weren’t just consumers, they were people. Apple users are like evangelists who represent a way of thinking, a new generation, and a mission, something bigger than themselves.
For large groups, PowerPoint is excellent but Jobs hated when people brought in presentations into meetings, because he saw it as a sign that they didn’t completely dominate the topic they were presenting. Healthkit allows users to control their health and provides them with a data base where their information is recorded along with their info from other fitness related applications. People with dreams, hopes, and ambitions, and he got Apple to create products to help them achieve their dreams and goals. And what better way to state what you believe in, than stating clearly what you DON’T believe in?

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