The lucky people who were able to attend this year’s TED conference in Vancouver, which started March 17 and ends today, got to experience a mind-bending installation that helped them find their social soulmate. Sponsored by Delta Air Lines, the space consists of 50 monitors on the ceiling, mirrored walls and a reflective floor. When a visitor enters Social Soul, their Twitter stream is displayed on a 360-degree stream of monitors and mirrors.


Starting with their stream, it then uses a custom algorithm to match participants with other TED attendees and speakers, displaying their social stream. They are really diggin’ it but best of all people are really connecting and conversations are starting because of it.





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