India’s domestic food and beverage brands have been growing their fan bases at a much faster rate than their global counterparts over the last year, according to research by Ketchum Sampark. Get FREE access to authoritative breaking news, videos, podcasts, webinars and white papers. Unless you’ve been unplugged from electronics and the news recently, you’ve undoubtedly seen the unfolding of the corporate PR nightmare involving Subway’s success story, and former poster boy, Jared Fogle. Humor is never the answer in serious social media firestorms, but if it’s a lesser debacle than something illegal, ethical issues, highly emotional topics, or environmental ones, try a little humor to defray the fallout. Keep in mind the customer is always right and keying it into a social media post, blog post, or email is the same as writing a letter.
Generally the larger the company is, the longer it takes to respond because of the sign-offs involved. While this is a point of contention among social media strategists, I’m in camp do not delete. Whether you delete your own posts or not is a judgement call, but you should have a very good reason (such as criminal charges or cyber bullying) before you delete a comment that has been posted to your page by someone else. Social media gives everyone a bullhorn and people are more apt to broadcast negative experiences than they are positive ones. The C-suite may be filled with the most powerful and influential executives in a company, yet according to a recent poll, only half of them realize the power and influence of social media.
Show and Sell Social Media – Many corporate executives are rather conservative and are skeptical of the unknown.
Connect Corporate Values to Social Media Value – Executives think in terms of goals, image, and revenue, so speak their language when talking about social media.
Position Social Media as an Investment, Not an Expense – The C-suite’s job is to focus on return, results, and revenue. By highlighting all of these benefits, the C-suite can see how social media is not just another company expense, but an investment in better business. MDG Advertising is a full-service advertising agency and one of Florida’s top branding firms. This entry was posted on Wednesday, October 22nd, 2014 at 9:01 am and is filed under General, Social Media. Even if your businesses doesn’t have the ad budget of Subway, you can still run into issues on social media that require some delicate handling.
While you’re doing so you may want to stop your auto posts, otherwise you may make a very important issue seem trivial.
Getting back to the Red Cross example that happened nearly half a decade ago, the post was only up for about an hour and then deleted.


Often deleting only inflames the other side and makes them feel like you don’t want to address the issue.
For anyone who needs proof as to why removing a social media comment is a bad idea, ask Smucker’s. Making sure your employees understand that they represent your business at all times on social media is important because social media creates a record. As the saying goes, a satisfied customer will tell their friend; an unsatisfied one will tell the world.
Many CEOs, CFOs, and CMOs have yet to see the value of social media and they’re missing out on valuable opportunities to connect with consumers and benefit the business.
It’s important to realize that many members of the C-suite haven’t embraced social media because they don’t understand how they can measure their return on investment and translate social posts into sales performance.
One common reason why many avoid social media is because they see it as additional outlay of resources instead of an opportunity for returns. With offices in Boca Raton and New York City, MDG’s core capabilities include branding, logo design, print advertising, digital marketing, mobile advertising, email marketing, media planning and buying, TV and radio, outdoor advertising, newspaper, video marketing, Web design and development, content marketing, social media marketing, and SEO. Assuming the issue you are handling doesn’t involve jail time, here are some suggestions in weathering a social media storm.
If someone gives your business a less than stellar review, apologize publicly for not exceeding their expectations than offer to take the conversation offline. 4 and a half years later it took me twenty seconds to type a search into Google and find a copy of it. With the Red Cross it was an embarrassing tweet so no one jumped on the conspiracy bandwagon, but if your issue is more serious, deleting can cause accusations of having something to hide.
Do your best to exceed customer expectations and address issues quickly as they appear on social media. Her articles have appeared in the Midwest Society of Association Executives’ Magazine, NTEN.org, AssociationTech, and Socialfish. The C-suite regularly expresses concerns over brand image control, fear of feedback, regulatory restrictions, lack of experience, and ROI. Encourage them to visit competitors’ pages and view the engagement between consumers and brands.
The only way to halt their hesitation is by showing them the direct link between corporate aims and social media claims. That’s why it’s important to emphasize how spending on social media can actually save a company money, time, effort, and resources. To discover the latest trends in advertising and branding, contact MDG Advertising today at 561-338-7797.


This way you are seen publicly as addressing their concerns, and listening, but you’re not throwing mud at one another on a public site. If not, I’ll let you know it doesn’t usually end with said tot going off quietly to read a book. A chamber of commerce employee learned this lesson the hard way when he complained on Twitter about the wait and service at a local (member) restaurant.
But now that that social media marketing has become a multi-billion dollar industry employed by millions of companies worldwide, it may be easier for the C-suite to see how social media can contribute to the company’s image, success, and bottom line. Let them witness how brands are promoting their products, gaining exposure, building relationships, and generating sales with every social comment.
Express how a social media presence can help them achieve their objectives beyond marketing. Explain how devoting a small team to social media can eliminate the need and expense of a large customer service center because community managers can be specially trained to handle customer issues online instead of on the phone. While he thought nothing of using his personal account to air his grievance, he created an impression and started a “conversation” that reflected poorly on the chamber. Show them how brands have community managers who oversee the course of conversations and maintain control of the brand image. Explain how social feedback provides a direct line of communication between the company and consumers that can help the business improve its products and operations. Illustrate how sharing new products and promotions on social media can cost a lot less than a large-scale ad campaign and ultimately achieve greater reach and exposure. This will demonstrate how social media is enabling brands to both maximize and maintain control of their image while providing them with a competitive edge in the minds of consumers.
Describe how social media contributes to market share and steady sales by developing consumer relationships that lead to long-term loyalty.
Relay how consumers tend to have a better image and higher preference for companies that interact with them personally, which leads to direct sales and brand advocacy. By showing how social supports corporate goals, this should diffuse any doubts and show how social media is good for business. And knowing that competitors are rapidly gaining market share by engaging with their market should increase their desire to get in on the social media scene.



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