Card Text: You can only activate this card when a monster attacks your opponent's Life Points directly. A few weeks before the beginning of each new school year my heart beats a little faster and the excitement builds. Increase your Life Points by an amount equal to the Battle Damage that the monster inflicted to your opponent's Life Points.
Some mothers are feeling guilt about not getting to every single thing all the way to the end. We want our children to really learn what they are studying and gain skills for the future. As we journeyed through our home school years, I learned to lighten up and ask myself if my children were learning. Since I learned a long time ago that putting stuff like this on paper gets it out of my worrying head, I like to schedule the whole year out ahead of time. Each Sunday night or Monday morning, I look at our calendar and think about the different children, consider illness, my monthly cycle schedule, and other mitigating factors.
I re-study Proverbs 31, 1 Corinthians 13, and some of my favorite teaching passages from Mason, Montessori, and Suzuki. If we are always dragging the children through every book on the list to satisfy an imaginary deadline or an imaginary dictator, will they see education as a chore that must be finished or an excellent thing to pursue? Once again if Mother is being a drill-sergeant instead of a firm, kind encourager, she may not be building the type of relationship with her child that she wants for the long run. When I say this, I mean that we only need to answer to our own ideals or goals or what have you. Sure some days will not go as well as other days, but to spend our time re-making or second guessing our decisions again and again is a sure ticket to anxiety. I wona€™t brag about the cool schoolrooms of my past, because quite frankly, our studying is just as successful at the dining room table, on the floor, or on the couch. Reminding me of my eternal and earthly goals, these resources serve to bring an element of peace to my anxious mind.
Gives me a headache just thinking about it.Doing the double click We offer businesses a service where we analyze and assess their existing social media strategy and provide recommendations for improvement. But when there is no separate room, things can get to be quite a mess without some basic organization, habits, and rules.
So about a week before we intend to have our first official day of a€?school,a€? I begin getting everyone up 5 min. It is better to learn a little bit of a variety of things really well than a whole lot of things in a vague sort of way.
We look at the client’s existing efforts, their social platforms, conversations, and how the community is engaging and responding to their efforts.In doing such analysis we have been shocked how many businesses are 100% confident they are on the right track. While perfect execution is part of our goal, we want to achieve it through calmness and kindness not worry and strife.


If you decide that 29 chapters of history instead of 32 is enough for your school year, so be it. Do we live in such a way that a son or a daughter may say, a€?I want to follow my dad,a€? or a€?I want to be like my mothera€??
Many of them are proud of their influence scores, they brag about retweets and top influencers who they are engaging with.What happened to the business and marketing plan? However, when asked for their business or marketing plan they don’t have one or it’s a work in progress. Although we do not want to emulate the public schools or make excuses, we should remember a few examples from our old public school teachers.
Unlike the book on the library shelf, the covers of which shield the contents, our lives cannot be closed.
They often struggle to provide basic goals and objectives or a simple summary of their audiences. Bringing their box into the dining room each morning, the children each kept their box in their bedroom closet. A social media team that is chartered with helping the company meet objectives that are not documented nor clearly understood by even one person on the team.Note, this scenario is not just small mom and pop shops, but businesses of all sizes. Montessori type equipment is stored on shelves in the childrena€™s rooms, dining room, or in a nearby closet.
They seem to have thrown out business and marketing 101 with the bad economy.Random Acts of Marketing are a dead giveaway If you do the double click on these organizations and spend even a few hours with them,  it becomes obvious why they have no conversion funnel, email opt-in list or basic results. They are researching engagement and measurement tools before they know what to measure or why.They lack the most basic skills for web development and social integration, communications, brand and message development, email marketing, and marketing in general. RAMs are not good for organizational health and will eat every last morsel of positive return on investment, relationship, action, or however you may like to measure return!Talking to the wrong peopleBecause they don’t have a business plan, or even a basic understanding of their target audiences they have no priorities. Yet, they are well on their way to being nothing to nobody.When doing the double click on their online conversations these businesses are usually talking to themselves.
Yes, I believe relationships are important so don’t go sending me tweets stating I am missing the whole heartbeat of social media thing.
Trust me, I get this and preach this and you can read it in an entire series I am writing “The Heartbeat of Social Media.”My point is that if you are only talking to yourself all day and ignoring your target audience or leaving them out of conversation because you have no understanding of what they want to talk about or what they need then it is highly unlikely you will ever see a solid return on that social media and web team you just hired. At some point you need to have a relevant conversation with the right people.Addicted to the BUZZ!These businesses are skipping the entire planning process. They like the retweets and the fact their Twitter following is growing.I am not discounting the importance of the community based metrics. Community metrics are a foundation to the metrics and goals at the top of the pyramid such as revenue, ROI, brand equity, customer satisfaction etc.However, what I am stating clearly is that if you are only basing your success on retweets, influence scores and popularity then you are standing on unstable ground. Do you have the guts to sit thru an entire meeting with factual data of what is really happening in your social world. Any good agency or consultant worth their Twitter handle should have the guts and knowledge to provide you the real data, and help you set priorities and decisions for how to best embed social within the DNA of your business.“We’re doing fine… really, we are!”Because we are quite picky who we work with on these types of engagements, 97% of business leaders are ready to get real with the data and results.
They are thrilled to finally have help in how they can better integrate social into their business.


To them we say “good luck and let’s revisit this situation in a year and see how it works out for you.”  They usually come back a year later stating “wow, I wish we would have listened to you….
Do you think maybe you are falling victim to retweets, replies, mentions and influence scores over real business? Acknowledging is the first step toward social buzz recovery!Here are 20 tips to get your social media efforts onto the right path.
Slowing down will bring you better results even in the short term versus continuing on the same random RAM path you are on.3.
Take the time to ensure all stakeholders and key team members are trained on the plan and can recite the top goals and objectives in their sleep!6. Download and use this worksheet I created to help you succinctly summarize the audiences and objectives for each.
Trust me, you can’t create enough content in the next three months to connect with all the audiences you currently have in your head. Do a sanity check on your business plan, goals, and objectives. Does the data you have thus far support your business objectives?
Were your assumptions made on audiences backed up by the engagement data you have thus far? Are you spending more time talking to yourself and your partners who are already in your circle of friends? Or are you also engaging your real clients, prospects, key influencers and others who will actually help you meet business goals and objectives?11. If your team doesn’t have the necessary skills to enable success then you must either train them or figure out how you are going to obtain the necessary skills. Without the right people to do the planning, integration, execution and measurement you will continue to struggle.13. You simply need to mix up the conversation so it is more balanced toward the audiences you have identified as a priority to help you meet business goals and objectives.14.
Don’t waste your time researching social measurement tools until you know specifically what you want to measure.15.
Remove anything from your “to do” list that is not in budget, aligned with your plan or have supporting goals, objectives and plan for measurement of results.17. Integrate it with your business, focus more on your audience, their objectives and align them with your business goals. Make sure they have the know how to not only analyze what you have done to date but also help you build a plan to help you optimize and improve with a goal of further integration of social media into your business.20.



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