When I get an email from someone that says "Sent from my iPad" I immediately conclude that person places little value on their time.
At face value and given my position as Fearless Leader of CrackBerry Nation, I'll admit the tweet comes off as harsh and fanboy-ish. I picked on the iPad yesterday because I literally had just received a long email from somebody we do business with -- whose services we pay plenty of $$$ for -- who sent the message from their iPad. In "real life" and especially in business, people make judgement calls all the time based on presentation.
IF YOU TYPE ALL IN CAPITALS IN EMAILS, PEOPLE THINK YOU ARE SHOUTING AND YOU COME ACROSS AS HIGHLY ANNOYING TO THEM AND THEY WILL THINK LESS OF YOU. Honestly, I'm not sure where the default email signature originated, but it's been around for a long time.
From the manufacturer's standpoint, the reasoning for this default signature is FREE advertising. While it's definitely beneficial to the manufacturer in the form of free advertising, when it comes to the phone's owner, this default signature is actually a good thing. Even on phones you can always modify your signature -- it's up to the user -- but I fully give the thumbs up to the default signature on phones as they do serve a purpose. Unlike phones, which people carry around everywhere and use all the time, tablets are a different story. Unlike the default signature on the phone, which subconciously tells the recipient you're responsive all the time and from everywhere (a good thing), the same isn't true of the tablet signature. There is simply no useful reason to put into an email that you're sending it from a tablet other than wanting to give free advertising to the manufacturer or bring attention to the recipient that you own a tablet.
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When I opened the email, the first thing that jumped out at me was that signature, Sent from my iPad. As a "blogger" who's working from a home office in an online environment that's always trying to push the boundaries, I always figure I can get away with a casual don't give a frak look.
What I'm highlighting in this article, though not as obvious, is that appearances are important in your "digital life" too.


Thus, it's not such a far stretch to consider people may and will place judgement based on your email signature too. Going back to my first BlackBerry, any email I sent from my phone by default always said "Sent from my BlackBerry Handheld Wireless Device". I'm sure, especially in their early years, it helped Research In Motion sell a lot of BlackBerry devices.
For one, when you're replying to an email via your phone, it shows the person on the receiving end that you are responsive.
To me, and the many others who have expressed agreement with my viewpoint, it gives off the appearance that you're a person who doesn't value your time. So why take the risk of being viewed by others as not being productive when the solution is so simple? Maybe if you work for Apple or BlackBerry it would make sense to (or are a shareholder or fan), or if you want to brag to others that you own a tablet, but these reasons are not relevant when it comes to sending emails for work.
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BlackBerry’s slide out hard shell has a piece that clips on the front and the back, and the one on the back also comes with a pull out kickstand. However, my remark is actually true for all tablets, hence this follow up post to fully explain my rationale. And reflecting on it, that's the the first thought that always goes through my mind when I receive a long email sent from a tablet. People will judge you and make not so nice oppinions about you if YOU CHOOSE TO WRITE ALL IN CAPS ALL THE TIME. As you send emails, you're telling the person on the other side what type of device you sent it from.
As for tablets -- especially in the business use case I'm focusing on here -- if you're writing a long email on your tablet it's because you choose to, not because you have to.
If you're using your tablet for business and you're in a position where time is money, remember that appearances do matter in the "digital world" too. Furthermore, my tweet was specifically geared towards people using their tablets for business, rather than personal use. Speaking to a few of my colleagues that I work with, they completely agreed with my sentiment.


It would be silly for the phone manufacturer to not put this in. It's the same premise as when you buy a car and the dealership puts a sticker on the back with the name of the dealership. But the majority of people are still using tablets in the same places where they would otherwise be using a laptop or desktop computer. YES, you may have to use a tablet for work and do not have a computer alternative to go to. And throwing it out on twitter, well over 50% of the people who replied back agreed as well. As you drive your car around in everyday life, you're telling everybody where you bought your car from. If your email is short or has the odd typo, it's accepted as being OK by the person on the receiving end because you're sending it from a phone. But these are exceptions, and your default tablet email signature does not reflect those exceptions.
As for the ones who didn't agree with me, it turns out they're mainly the ones who have yet to change their tablet's default email signature!
Years ago I read a case study while in business school that examined this exact concept, and it placed the value of that car dealership sticker stuck on the back of a Porsche sold at a dealership in Los Angeles at $400,000 per year.
Or set it to be the same signature that is on your phone if you're prone to typos on your tablet and want to take advantage of a disclaimer. Example - If you're heading to court, do you want your lawyer looking smart and trustworthy to the judge and jury, or like he or she just rolled out of bed? Or if you want to be consistent and have a disclaimer, change the signature on both your phone and tablet to say "Sent while mobile." The signature is there for the recipient, not the sender, and a signature calling out the name of the tablet you own ads no real value to the person receiving your email. And while tablets can be extremely productive, given the option of a computer or tablet, most people will look to the computer as the tool for productivity vs. The average person is going to type way faster on a full size computer keyboard than on a touchscreen tablet.



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