Most social media “experts” will tell you that social media is about connecting and having a conversation with your audience. Publishing FAQ: How can I manage blogging and social media when I don’t have the time? Easy Article Marketing Strategies for Authors: Publish Your Articles Online Promoting with articles has long been one of my favorite book marketing strategies.
Thank you very much for advice: repeat twitting and using archives – really great ideas! Sign up for our mailing list and download a free report: 101 Essential Content Marketing Resources for Authors.
Why You Should Love One-Star Book Reviews March 15, 2013 By Stephanie Chandler Guest Blog Post by Norm Schriever Has your book ever received a one-star review?  Ouch, that hurts. Social Media for Authors: 12 Ways to Leverage LinkedIn for Book Promotion March 13, 2013 By Stephanie Chandler Of all the social media networks, LinkedIn is the most business-oriented. In the online marketing world, becoming popular can be equated with building website authority and acquiring social signals. While Google is definitely the friend to have in the world of Internet marketing, Google can be a bit tricky.
Recently, Matt Cutts confirmed that social signals do in fact play a role in determining rank, and other Internet marketing authorities have offered insightful speculation on how and why social signals play into Google rankings. We know that social signals do in fact play a role in helping Google determine your website’s rank, and we have some generic speculative insights as to why Google has decided to include social signals as one of their ranking variables.
Just as there are some things to do that will increase your social signals, there are some things that you should definitely not do.
I regularly order one particular social-signals service from this guy, he offers a Monster Pack of 4,000 social signals to any link for just $5. The app is a great way to schedule Instagram posts and manage multiple Instagram accounts within the app. Hootsuite is my favorite app for scheduling Twitter posts, retweets, and saving hashtag streams like the #VZWBuzz stream. Disclosure:  As member of a pretty cool team of influencers, I received the Samsung Galaxy Note 3 with line of service from Verizon. Needless to say, I am of the opinion social media and sales are not mutually exclusive.  But my opinion aside, take a look at 4 charts that make the point convincingly.
For every hour we spend on online, we spend the most amount of time on social networks, almost 15 minutes of every hour. These last two chart come from Jeff Bullas and his recent post, Latest Research Shows Social Media Usage Up 43%. If you need proof from real life examples, here are 67 Case Studies that Prove Social Media ROI. If we compare the two charts FB and Twitter, its quite clear that these are two different social media tools and we should not mix them. Slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. This presentation was given by Raul Pacheco-Vega, PhD at Northern Voice's MooseCamp (February 20th, 2009). While that’s all well and good and partially true, the other big benefit of social media is that it’s a powerful way to drive traffic to your website.
If you have archives dating back months or years and it’s still relevant to readers, start tweeting out your archives. You just might get more comments on your blog as a result, not to mention visibility with other readers. The main goal of every online marketer doesn’t extend much further than high school mentality—become popular, and get the cool kids to like you. Getting the cool kids to like you can be equated with capturing the attention of the coolest kid of all—Google! Social signals indicate a solid reputation – It’s no secret that Google rewards websites that have built a solid reputation for being a strong industry leader.
Social signals determine what is best for the user – Again, we all know that Google spends thousands of man-hours making tweaks to their algorithms to determine what is best for the user. Internet users trust social signals – Not only is the world becoming more and more reliant on social media platforms like Google+, Twitter, Facebook, and Pinterest, but also people are starting to use these methods as the new word of mouth.

Websites with a strong social presence have stronger brand loyalty – A strong social presence indicates a strong brand loyalty from followers, and also better conversions.
This means it’s important to turn some of your Internet marketing attention to increasing your social signals. Get on social media sites – The first thing you want to do in order to increase your social signals may seem a bit obvious, but it’s extremely important. Stay active on social media – Not only should you make sure you have a social media presence, but you should also make sure you are actively participating on social media. Become the destination for social engagement – People are having conversations on social media daily. Generate quality content – You can ensure that you are the destination for social engagement by generating quality content. Add social sharing buttons to your website – This also may seem a bit obvious, but make sure you give people the opportunity to easily share your content. Put social sharing buttons on the top of your pages – Another great strategy for increasing your social signals is to place your social sharing buttons on the top of your website pages and articles, rather than at the bottom. Ask people to share your content – Asking people to do something goes a long way in regular life and in the Internet world. Don’t value quantity over quality – While you may be tempted to share your content on a forum that may generate a lot of shares, if they are not quality shares, don’t do it. Don’t give up on other strategies and trade it all in for social signals – While social signals are playing a bigger role in ranking, remember there are over 200 other factors that Google takes into consideration. Just keep in mind that the main goal when it comes to getting more social signals also goes back to high school mentality—be yourself, and hope that people like you. For me, this helps me space our my Instagram posts so they are posted on a regular schedule. If you don’t want to get sucked into the rest of the Facebook world, you can use the app to see what is going on at your page, schedule posts, make comments, see new followers, insights, etc. I checked out the links blogs and videos which are posted in You Tubes and various websites and it sounds interesting to me. Yes, even a text-based blog post can be shared on Pinterest, provided you’ve included a photo with your blog post.
You can manually schedule this or for WordPress users, check out the Tweet Old Post plug-in, which will automatically tweet out your archives. So for every ten content posts on Twitter, Facebook, LinkedIn, Google+ or Pinterest, post a link to something you have for sale. This means that you should provide value for them with the content you produce AND content from other industry sources. After all, Google has nearly 5 billion visitors a day, so the more Google likes your website, the better your chances are of ranking well in their search results, and thus succeeding in the realm of Internet advertising.
The more you do to position your website as a credible industry source, the more Google likes you. People are more likely to trust a website recommendation that comes from one of their social media friends than a recommendation that comes from a search engine.
This leads to more sales, better reviews, and more referrals, which leads to increased popularity and more inbound links.
People are conversing about subjects that are directly related to products and services you offer. People like to be informed, entertained, and inspired, not inundated with updates about how cool you and your product are. It’s not likely that someone will copy and paste your URL link into Facebook or Twitter, because it takes too long. The more visible and well designed your social sharing buttons are, the easier it will be for someone to actually share your content. If you feel you have generated an inspiring piece of content, feel free to ask your most dedicated followers to share it. While it’s important to make sure you are generating interesting content, it’s also important to get your name out there as a business that engages in social conversations.
You never know when Google will make a slight algorithm change that will completely change your game. If you stay away from the mistakes listed below, you should be in much better shape to benefit from your social media strategy.

Abandoning all other strategies would be like tossing out all ingredients in your salad except for lettuce. Not only that, but people tend to click on a social media button ONLY if there’s already a sufficiently big number shown next to that button, so your link will be progressively shared as time goes by.
It is also helpful for me to type out long descriptions on my computer keyboard rather than typing on my phone’s keyboard. If you participate in Twitter parties, it is also an easy way to follow the host of the party as well as the party hashtag by easily just switching tabs, which is more robust than the native Twitter app. I agree, when you engage in social media, you need to share something relevant rather than a hard sell. I really look forward to attending SOCIAL MEDIA WEEK (SMW) where I can get connected with other people and organisation where I can share my experiences and learn their experiences from different walks of life. What better way to build your reputation than receiving validation from your followers that they not only follow you and read your content, but they literally “like” your content?
As such, Google, and other top search engines, are well to do to pay attention to what people are personally recommending to their friends.
Make sure that your profiles and website blog are where people are choosing to engage in these conversations. They will, however, take an extra half of a second to press their social sharing button of choice. Make sure you stay up-to-date on the latest Internet marketing and social marketing trends.
Remember, Google is pretty smart and they have ways of figuring out what websites are legitimate and which ones are not. To increase productivity and spend less wasted time on social media, there are several apps that can help you be more productive.
Curabitur scelerisque, nulla et facilisis fringilla, sapien elit auctor augue, at porttitor ipsum nibh faucibus ligula. Studies have shown that users who blog five times per week receive five times more website traffic than those who don’t. We don’t all view Twitter at the same time, which means that you’re missing a large percentage of your following whenever you send out any tweet.
While some of these variables that contribute to your rank are clear like PageRank, age of domain, keyword strategy, links, and robust content, others are less clear, and it becomes the game of every search engine marketer to figure it out. With social signals, Google crawlers now have a way to determine exactly how many people are liking and sharing your content. When you come across a stellar post, feel free to share it on your blog or social media sites. You will get a notification on your device to remind you and guide you through the posting process. I take each new blog post, share it the day it’s published, the next day, a few days later, the following week, the week after that, and then every other week for up to 90 days.
In fact, one of the most pressing questions as of late the world of Internet marketing is whether or not social signals play a role in determining rank, and if so, how much? Now let’s say both of these websites release articles on the same day, and the articles reach the same amount of Internet searchers. Then, the rest is left up to Internet searchers to like, share, tweet, and pin the article.
If you don’t have time to blog, hire a freelance copywriter to help manage your blog content. Send a tweet out at 6am on Monday, at 1pm on Friday, at 10am on Saturday, etc.—just mix them up so they reach different followers at different times.
The amount of social signals one article receives over another is a pretty hefty indicator of which content the users find more useful. This helps Google understand what is best for the user—because the user is telling them in a very direct way.

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