Hi there my friends, When I spent time with Ben Powell he opened my eyes to a new prospective in  finance.
Enter your email address to subscribe to this blog and receive notifications of new posts by email. The Hunger Games is going to make a mountain of money in the box office, but that's not where its real potential lies. Blog PostA few days ago we shared with you the five-step treasure map for making your first $500 online. You'll be happy to know that you can find a whole list of profitable micro-niches in a matter of minutes. What I would like to see by way of template or tutorial is the administrative aspect of maintaining multiple micro niches via a spreadsheet (excel or numbers in Mac)nor some app. Also, I’d love to see recommendations for solid hosting companies or free site (Squidoo, etc) that allow for multiple landing pages and domains as cheaply as possible. After watching the entire series twice now I decided to start taking action and I can’t wait until the next episode, I would like to know where I could get the articles to put up on the site? The other thing I want to talk about gearing up and planning for your slow season next year. I know this sounds absolutely crazy because many of you are just getting started on your busy season.
And if what is going here is any indication of what’s going on in other parts of the country, you are busy now.
So let’s talk about making money with anniversary dates in your contracting business this week.
That’s what I do when I’ve pressure clean someone’s place. I’ll put them in my system, I’ll send them out the card in about 12 or 13 months reminding them that last year about this time you had your house or the exterior pressure cleaned, and I just wanted to let them know that now is the time to do it again.
Now, I do have regular maintenance customers that I have set up on a yearly basis were we are keeping the roof clean, and minding the house all way out to the road. I’ll send them a card with a Starbucks card in and say we are coming on such a date to do your regular yearly maintenance, just wanted to give a chance go out and grab a latte. Depending whatever type of business you’re in, whether you are a electrician, a plumber or an air conditioning guy, there’s all sorts things that you could come up. Carlton Sheets, the famous guy who sold real estate investor courses, said there are 10 solutions to every problem, the first 3 are easy. One of the greatest marketing techniques that I’ve seen in a long time which is fun to do if you can get your customer’s birthdays is a half birthday card. You just have to be creative to get your customers engaged into doing more business with you.
One of the biggest challenges for most business owners like us is we get so in the trenches of making money and doing the work, that we don’t step back and think about working on the businesses instead of in our business. But like we have said many times before in this podcast, you’re actually in marketing business! You probably say these sound really, really good, but how do I get all this stuff into a system so that they can go out automatically. But I realize it that there are some things you contractors out there just aren’t able to do because of the weather, and I want to actually think about that for next year. Talking about next year’s slow time is a crazy thing to be doing right now because everyone is getting ready for the busy season.
I really, really want to talk about being prepared for your slow season and creating ways for it not to be slow next year.
One you are getting ready for next year and two, when things are stressful your brain does not work in a very creative way, so now as things are picking up and flowing smoothly, your brain will actually work more freely and creatively without the stress. If I was in a different climate preparing for the winter slow season, I would advertise during the fall and winter.  I would put together some type of home audit for the homeowner on spring cleaning in the spring, sort of like what I do with my maintenance items now, I would just do up a free in-home audit.

I would definitely stay in the high-end range and I would probably have to collaborate with decorators more plus I would really ramp up my availability to realtors who are selling high end homes.
First I would build their trust through networking, the winter being awesome time to get out there and turn slow times into relationship building times. These are some awesome ideas for anybody who goes into a slow season and goes into a funk because of the added stress. So really now is the time when you’re busy to think about,  “How can I get more business? Next week I want to go over strategic partners, what they are, how to put them together, how to have them sell your services and why they would even consider it. Our contractors marketing podcast is for busy professional trades people who want to learn how to grow their businesses on the go.
There are so many contrasting views on content marketing and creation, that it is impossible to find your way out, unscathed and unaffected.
As an artist I look at a profit and loss sheet and feel over whelmed by the numbers.  Ok was my least favorite thing to do. The first is about making money with anniversary dates and how you can use anniversary dates to get more business from your customers. Right now many people are finally getting ready for the spring season, winter’s over and you gearing up for the busy season. And if you schedule with the next week or so, we will charge you the same price as last year even though we have been going up on our prices. We do minor repairs if they want them done including painting touchups, so I’m sending those customers a 30 day advance notice. Go ahead and sit down and make a list of all the extra things that you would like done while we are there to keep you home beautifully maintained, so we know what you want done when we come by this year.
Just let them know that you did this service last year around this time, and ask if there anything else that they need this year. Go for a free audit on the pipes and hot water heater, dishwasher, or the one of the big things that goes is the water lines to the washing machine. However you can get your client to open up, whenever piece of information you can get that will be a killer offer that they will bite on. It’s okay to copy somebody if you think it’s a good idea, but test it first before you do it on a big scale because it could really suck.
That’s really what needs to be done… it needs to be automatic and scheduled way out in advance.
To get you to start planning for next year right now, so that when your slow time or season comes up, you’re no longer slow.
You can work your butt off until it slows down again and have put money away to get you through and not have to work, or you can plan ahead. It took me two years to realize that February was my slow month, so basically what I had do was create and ramp up my marketing in November, December and January…February is no longer my slow month.
I would become their really good friends so that I could be referred as much as possible, creating an really awesome referral rewards program.
They had little food, disease was taking its toll and the instructions he had been handed were clear.
There are so many things you need to keep track of; content, links, keywords, rankings, competitors… The list goes on.
But now, I have a different attitude which is changing the face of my business world.  Check out this video and let me know your thoughts.

Meanwhile, the franchise collected upwards of $20 billion in merchandise sales, according to Forbes. Its one of those units that has the whole house filter and it that has to be replaced once a year, so I put in my calendar to remind myself. This works out great because of that card and Starbucks cards they do actually make up a list of additional items and that usually adds 50 to 60% to our yearly maintenance. Go through and do a check of the valves underneath the sink making sure the traps are all tight. A half birthday card and you make an offering…maybe you give them a half discount on a special you may be wanting to run for that time of the year, or you can save this to your real birthday and use the whole discount.
I’ve seen restaurants use the half birthday cards all day long to get a new customer by offering a buy-one-get-one-free special. I know you’re going to be busy and the last thing you want to think about is getting more customers. Let’s kick around a few ideas on what you can do this year to help prevent a slow time from happening. Like I said before, the biggest challenges with stress is that when you’re stressed because business is slow, then your brain just doesn’t think right. Honestly, your customers are busy people and like being reminded it’s time to get something done.
I will go over my system, how I actually send out everything from a simple postcard to fairly big gifts. I would create joint ventures more than I do now with the other businesses that have the same type of customers that I do who would benefit from my services. These are some great ideas that anybody can use it anytime, but mainly if you’re slow I would go through these and make a checklist of things that you want to start implementing to get your business off and running steadily during a slow time. Because they’re good customers, number one, and number two it didn’t cost me anything to get them to do business with me this year. They really welcome the reminders and if you could set them up on a maintenance system that you do every six months or once a year, whatever is normal in your business that’s even better. A special that you might be running for that month to that quarter, the spring, or the fall. Now that you have your mind thinking in this abundance of getting business, start your list for the future.
What I would actually do as a painter, I would actively market for interior work during the winter months. You actually have to think outside the box about what could you do to grow your business in the winter months.
You could even pay them a small percent of revenue for them letting you borrow their customers the first time. There are all kinds of things that you could do that would be valuable, you just need to be creative.

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