Ben Stiller's next film, "The Secret Life of Walter Mitty," will not be in theaters until Christmas but it's already having an affect on the band Of Monsters and Men."Dirty Paws," a track from the act's Republic Records debut My Head Is an Animal, had a significant sales spike in August after it provided the soundtrack to the first "Walter Mitty" trailer, which runs two minutes and seven seconds. The online extension of Billboard Magazine, billboard.biz is the essential online destination for the music business. Released a year-and-a-half ago and never worked at radio, "Dirty Paws" sold 34,000 downloads in August-an average of 6,700 per week-after 17 months of weekly sales around 1,000, according to Nielsen SoundScan.The song's presence prompted alternative KROQ Los Angeles to give the song 17 spins between Aug.


16).This Article First Appeared in Billboard Magazine -- Click Here to Buy This Issue a€? Subscribe a€? Buy a Copy a€? Billboard on iPad"There's a great feeling of momentum," Republic executive VP Charlie Walk says. 25.Trailers rarely generate sales spikes for unknown songs, and part of that owes to film studios rarely relying on a single song for an entire trailer.
Often trailers use a mix of score and song, frequently using music that doesn't appear in the film.The unique quality of the "Walter Mitty" trailer definitely contrasts with music uses in other trailers for December releases.


It's also an early arrival, as other high-profile Christmas releases-"Jack Ryan," "Labor Day" and "Grudge Match"-haven't yet released trailers.



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