The social web has provided the capability for rapid growth for start-ups that are no longer constrained by physical boundaries. You may have heard of Buzzfeed but you maybe haven’t come across Upworthy or Viral Nova. They have developed new ways to get traffic to their websites by maximizing social shares, headline crafting and web technology. A great example of a blog that innovated and modelled its content creation, marketing and technology from the outside is Movoto, a real estate services company. Movoto looked at how Buzzfeed and Upworthy were doing (and others) and used that as a model even though it was outside their niche.
Movoto has taken these ideas and woven it into their content creation, marketing and link hustling. Movoto, on seeing how the big online publishers made their content get shared and go viral decided to model those tactics in real estate. This started with researching what content was really successful and who was successful at this.
To get people to do that on social media (and especially Facebook) you need to perfect these tactics.
Search engines keep giving you free traffic after the sharing frenzy has died down after hitting the publish button. Self-proclaimed travel hacker Bryce Conway says he hasn’t paid for a flight in three years.
Some legal commentators have proposed several suggested changes to improve America’s trade secrets laws, including creating a federal civil cause of action for trade secrets misappropriation and clarifying that the Economic Espionage Act applies to defendants who provide trade secrets to a foreign corporation or entity. In addition, the American Bar Association Intellectual Property Section supported a resolution creating a federal civil action for trade secret misappropriation laying out five guiding principles that any future legislation should observe. I have included my personal submission to the Obama Adminstration on proposed trade secret legislation.


The survey results suggest “employees are not aware that they are putting themselves and their employers at risk” by sharing confidential information.  Furthermore, the study suggests employees don’t believe using confidential information from a previous employer to be a crime, and instead, consider the owner of the intellectual property to be the person who created the IP.
Next, a second study by Symantec revealed a 42% surge during 2012 in targeted hacking attacks compared to the prior year.
According to the study, small businesses are now the target of 31% of all attacks, a threefold increase from 2011. The study also revealed that manufacturing has moved to the top of the list of industries targeted for attacks in 2012.
Emerging trends indicate that the pace of economic espionage and trade secret theft against U.S. The attorneys of the Trade Secrets, Computer Fraud, & Non-Competes practice group of Seyfarth Shaw LLP protect and defend clients against those who improperly handle proprietary information, violate non-compete agreements, improperly solicit customers or remove electronic data from businesses, and raid employees.
Trade Secrets and Confidentiality Lawyers & Attorneys, the Trade Secrets, Computer Fraud, & Non-Competes practice group of Seyfarth Shaw LLP, offering services relating to corporate espionage, electronic information protection, non-compete agreements, non-disclosure, proprietary information, restrictive covenants, audits, protection policies, trade secrets litigation, with offices in Atlanta, Boston, Chicago, Los Angeles, New York, Houston, Sacramento, San Francisco. Unless otherwise indicated, attorneys listed in this Web site are not certified by the Texas Board of Legal Specialization.
The phrase was first coined in 2010 by Sean Ellis who was the first marketer at Dropbox, Lookout and Xobni.
It’s not spamming your Facebook friends, hacking an email list or other dodgy practices. These are the new breed of news sites that have taken on the might of the New York Times, Wall Street Journal and The Guardian and are winning. It looked at what these new breed of viral growth hacking news sites were doing and modelled their traffic attracting methods on their trailblazing tactics. In doing this they have grown their real estate blog from 2,000 to 18 million views per month in just 2 years!
They then did research (using Google and AhRefs) and created content based on ideas from a weekly brainstorming session.


So they looked at these (and more) content marketing innovators and modelled their tactics. They had little food, disease was taking its toll and the instructions he had been handed were clear.
In addition, others are considering proposing clarifying that the Computer Fraud and Abuse Act applies to employee data theft, enhancing the penalties for violations of the Economic Espionage Act, and providing U.S.
Others believe that additional legislation may stifle innovation, privacy, and individual rights, or that the existing legal framework is sufficient or further legislation unnecessary. Cybercriminals are reportedly enticed by these organizations’ bank account information, customer data and intellectual property. The study attributes the increase in attacks to cybercriminals targeting the supply chain  and contractors and subcontractors who are susceptible to attack and often in possession of valuable intellectual property. According to the study, the most commonly targeted victims of these types of attacks across all industries were knowledge workers (27%) with access to intellectual property as well as those in sales (24%). Employers should ensure that company information is properly classified and protected and that non-disclosure agreements are specific about what can and cannot be disclosed, as well providing clear employee responsibilities for safeguarding confidential information.  Employers should also foster a culture of confidentiality so that employees genuinely understand the importance and their self-interest in maintaining the confidentiality of company information. Add some technology, reduce user acquisition friction, make sharing easy and growth can be exponential.
Exit interviews should include a mention of the continued duty to protect confidential information and return company property or devices.  Furthermore, employers should consider implementing or updating their data protection policies and computer access policies to ensure intellectual property is not being taken or used inappropriately and employers must enforce their policies. Lastly, companies should employ respected cybersecurity specialists to protect their systems from attack.
Trade secret theft threatens American businesses, undermines national security, and places the security of the U.S.



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