Not since Monica Lewinsky was a White House intern has one blue dress been the source of so much consternation. The fact that a single image could polarize the entire Internet into two aggressive camps is, let’s face it, just another Thursday. Light enters the eye through the lens—different wavelengths corresponding to different colors.
We asked our ace photo and design team to do a little work with the image in Photoshop, to uncover the actual red-green-blue composition of a few pixels. In the image as presented on, say, BuzzFeed, Photoshop tells us that the places some people see as blue do indeed track as blue. The point is, your brain tries to interpolate a kind of color context for the image, and then spits out an answer for the color of the dress.
At least we can all agree on one thing: The people who see the dress as white are utterly, completely wrong.
LinkedIn groups have been redesigned to make interactions more seamless and valuable for members. In this article you’ll discover how marketers can find, join and use the new LinkedIn groups.
LinkedIn completely overhauled its groups interface, so the desktop and app versions are the same. While both the website and app are user-friendly, the functionality on desktop has decreased. Although it will be more difficult to use groups for prospecting and lead generation, people can still use groups for content marketing.
Due to the changes, there is no longer a way to easily search group members by name or keyword.
LinkedIn has also removed the Promotions tab on groups, which means any promotional messages will likely just go into spam. In spite of the changes, if you regularly post valuable content, you can get the most out of LinkedIn groups.
All LinkedIn groups are now standard or unlisted, and are both private. This means that conversations shared in a group are no longer public. Standard groups have similar functionality and purpose to the previous version of groups, in terms of posting and sharing information with fellow members.


One change you’ll notice is a Highlights page, which lists the most engaging posts in your groups.
Any member of a standard group (not just an admin) can invite people to join, and any user can request to become a member of the group. You’re able to use standard groups for marketing, but you have to be smarter about it. You can’t find unlisted groups through a LinkedIn search, and only a group admin can invite new members. Remember that unlisted groups are strictly for content, not marketing, so they’re valuable for communicating with designated people. LinkedIn will make suggestions of groups you might want to join according to your group activity.
To expedite the process, see what groups your friends are in (which are listed on their LinkedIn profiles) and ask them to add you. Another way to find groups is to post an update asking contacts, “What are your favorite groups? Finally, you can use the Notifications tab to see who is commenting on your content, so it’s easy to respond.
While LinkedIn groups may no longer be good for lead generation and prospecting, the new interface makes it easy to post, respond and develop relationships.
You may want to create a standard group in your niche to position yourself as a thought leader. Create your own group to position yourself as a thought leader and take control of content. LinkedIn clearly wants to go back to what groups were in 2007 (high-quality content and engagement), before they were spam pools.
The new LinkedIn groups should be better for building relationships, which is what social media is all about.
But for the past half-day, people across social media have been arguing about whether a picture depicts a perfectly nice bodycon dress as blue with black lace fringe or white with gold lace fringe. The light hits the retina in the back of the eye where pigments fire up neural connections to the visual cortex, the part of the brain that processes those signals into an image. The downside is it may be difficult to discern what is and is not promotional content, so valuable information could get lost in people’s inbox.


They will have to be more conscientious about the content they create and share, so it’s of higher value to group members. The good news is that extraneous groups that limit access will no longer bog down search results. Your content will be completely private, since there’s no chance for outsiders to gain access.
For example, you can create user groups to beta test new products and concepts, use groups as customer service support for clients or start internal groups for employees.
Like on the desktop version, your homepage has highlights that tell you what’s popular in all of your groups.
As a group owner, you can send out private announcements once a week, save templates and keep an eye on group moderation. Before creating one of your own, decide if the benefits are worth the time you’ll have to invest to manage it. Critically, though, that first burst of light is made of whatever wavelengths are illuminating the world, reflecting off whatever you’re looking at. And because member search (at this time) no longer functions, private-messaging other members is more difficult to do in a strategic way. It’s certainly better than machine-gun posting (sharing everything to see what sticks), and could ultimately increase your customer base and bottom line. And when Harris reversed the process, balancing to the darkest pixel in the image, the dress popped blue and black. That chromatic axis varies from the pinkish red of dawn, up through the blue-white of noontime, and then back down to reddish twilight. If you just looked at those numbers and tried to predict what color that was, what would you say?” Conway asks.



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