Unbelievably there are still some people out there who think mobile is a fad and are still not using it to market their business.
There are many reasons why mobile is taking the world by storm but here are just 7 that should convince you if you are not already convinced. With other marketing channels it is hard to make sure that your marketing message will get heard or read, well with a text message you can almost guarantee it.
With the huge array of companies out there competition is tough and the choice is hard for customers. 89% of us suffer from PPV syndrome or Phantom Pocket Vibration Syndrome, which is the believe that your phone vibrated when it didn’t. The magnificent little mobile device can now do everything from ring, text, email and surf the web.
How do you bring this excellent customer service you may have offline on to your online presence? If your customers are asking a question or asking for support, they expect you to respond, and in a reasonable time.
Make sure to have someone monitoring your platforms at least throughout regular business hours, and if you are a larger company, make sure you tell your customers when you’re signing off for the night.
Listen to them, and provide the support and help that you can, and respond to them even when they aren’t complaining or seeking help. When someone reaches out to you on Twitter, they don’t want to have to go email you or phone you.
There’s nothing more annoying then visiting a Twitter page and the entire feed being filled with support responses. These are just some of many useful tips to get you started with developing a great customer service online via your social media platforms.
The first question at hand is; do you know the difference between viral content and shareable content? Conversocial recently commissioned a study with Forrester that reveals a lack of ownership and understanding of social media within organizations that could see brands fall behind in the overall customer service stakes. Today’s social media users are more demanding than ever of the brands they know and love when it comes to customer service over channels such as Facebook and Twitter.
Less than 32% of listed organizations on review sites such as TripAdvisor manage their presence. Yelp, on the other hand, is most popular with restaurants and local services, such as spa, or activities, i.e.
Here are a few tips and tricks for travel brands to make the most of their online reputation management. Because of the impact good (and bad) reviews can have on the bottom line, online reputation is usually handled by general managers, PR specialists and owners, but the most important thing is to make sure there are dedicated resources to handle this key responsibility within your organization. But in this day and age when visual storytelling surpasses text description, brands ought to insert as many photos and videos as possible in their profile as well.
Each have their pros and cons, as well as varying cost structures depending if you are a small inn, independent hotel or chain with multiple locations.
The key to having a solid online reputation is to have travelers leave comments in terms of quantity, quality and recency.
Small business owners tend to focus on the negative feedback, but if you emphasize serving your loyal client base well, and get them to spread a positive word or two on your behalf, your online reputation will be as solid as can be.
There is no point in receiving a Certificate of Excellence from TripAdvisor, or an important award from your local Chamber of Commerce or provincial body of Tourism, if you’re not going to showcase it online and offline.
Escape restaurant in San Diego highlights review sites in window… and on its outside chalkboard! If you are searching for some flat designed icons for your next project, then this post is for you. No other marketing channel has this constant contact with it’s customers, all the trusty text message needs is a handset and some phone signal - job done. Most consumers now are looking for the best service to differentiate between companies and having a company that gives such a personal service via text message is what people want to make them feel special. Having great offline customer service is simply not enough to effectively own your customer relationship management.
All customers want to know is that you care about them and care about what they have to say. Customers expect this, and if they wanted service via the phone, they would have called you first!
It is great to have your support right on your Twitter page, but some companies that deal with a lot of support, may want to consider splitting up their support feed with their regular feed. If you are a company that frequently uses your social feeds for support, consider having two.
Search for the conversations happening surrounding your brand or product line, and join in on the conversation, as you feel appropriate. Start thinking about what makes your offline customer service so great, and try and implement that online. If we’re being honest, our goal, as marketers in the heavily saturated social landscape, is to create content that is shared.
As the social landscape evolves, customers are moving away from traditional communications methods such as email and phone, and expecting more from the conversations they are having on social networks.
Claiming an account will allow for a brand to respond to user reviews, to update information and upload photos and videos, for example. Below is the example for the Fairmont Le Chateau Frontenac, in Quebec City, on TripAdvisor.


Did you know that two out of every three TripAdvisor users want to see pictures from the hotel before making a decision (preferably traveler-submitted ones, however)?
They usually work with dashboards to manage multiple accounts, across various social networks. Most also provide brands with a scoring mecanism to compare oneself with the competition and evaluate how reputation is evolving over time. That is, ensure your satisfied clients write raving reviews, which will in turn over-shadow any negative comments that are also bound to occur every now and then.
Just like in the restaurant example above, travel brands ought to use their online real estate to promote key review sites, thus building their reputation. Recently, one of my clients messaged me and wanted to have such icons being displayed on his site. Obviously sometimes this is hard to do because of the 140 character constraints of Twitter, but try your best to do this as often as possible.
Aside from these key qualities, viral and shareable content couldn't be any further from different in business behavior. However, the power struggle between the marketing and customer service departments means that there is currently a disconnect: businesses are failing to put the right technology in place to support the complex needs of social customer service. When searching for a B&B or attraction on Google, what picture will be displayed in the results? Another benefit to consider is the possibility to manage surveys, useful once clients leave the hotel or restaurant, to gather feedback and increase reviews on sites such as TripAdvisor.
As part of your customer relationship management (CRM) approach, do you presently send an email or survey after a client has left your hotel or restaurant?
I was thinking if he doesn’t know how to, maybe not a lot of people know this, so might as well write an article about it.
As usual, this set of icons are free for both commercial and non-commercial use with a link credit to this page. In this article, I will go step by step on how to implement social media icons with counts in WordPress. The website also includes information on turning your house into a greenhouse to help save the environment.
Always be seeking out these people as well, because you don’t want their queries to go unnoticed. Likewise, it can be cumbersome to manage reviews left on TripAdvisor, Yelp, Google Reviews… not to mention those left on Expedia, Booking, Priceline and most online travel agencies.
The Elder Scrolls SkyrimThe Elder Scrolls Skyrim is a site dedicated to Elder Scrolls Fans. This site only has a couple HTML5 tags in it but combined with JavaScript the developers were able to make a beautiful site for the fans of this game.
Banner InspirationBanner Inspiration did a great job developing a website that is interactive with the viewers. The site only uses a couple elements new to HTML5 but they did a great job mixing it up with JavaScript and CSS. For designers, photographers, web developers or artists, the portfolio is a better gauge of their talents, skills and potential.Undoubtedly, the best place to showcase a range of talents is through a website. HTML5 AwesomeThe name says it all here; HTML5 Awesome uses many different elements exclusive to HTML5 to bring their site to life. Imbalance 2Imbalance 2 turns you WordPress-based website to an attractive blog, portfolio or even online magazine.
CibgraphicsCibgraphics is a design studio that provides printed materials and web design to their clients.
Adele is a nice premium theme with a lot of features: jQuery Slider, Contact Page, logo image, contact form, Google Analytics Code and many other options.
KeyzoKeyzo is an IT solutions company that provides a range of services to meet their client’s needs.
Fotofolio LandscapeFotofolio Landscape is a WordPress theme specially designed for Visual Artist, Photographer, or any media designer, to show off their works. PortfoliumIf you are designer, artist, photographer, or other creative specialist you can take a full advantage of Portfolium’s fresh minimalistic design. CSS ReligionCSS Religion is a site all about religion and is presented in a clean and efficient manner. The site does not use much HTML5 native elements but it is loaded with CSS that works with HTML5. RevoltRevolt is a unique theme for your WordPress blog – it is customizable to your image and revolting message, and comes packed with bunch of handy plugins and tricks. An Event ApartAn Event Apart is a website that offers training for web developers all over the country. The site is built to attract the attention of web developers and it uses a lot of different features to do this.
Pure IIPure II is absolutely stylish WordPress theme with minimal and clean layout and great typography. WPFolio 1.74WPFolio is a free and open source theme for WordPress designed by artists specifically for visual artists. MW TemplateMW Template is designed to show off websites that have gone the extra mile and created an impressive mobile website. MW Templates is another site that only uses the basic HTML5 tags and a whole lot of JavaScript and CSS. The Inspiration GridThe Inspiration Grid is a site designed to provide inspiration to the viewers with a gorgeous website.


Shaken GridShaken Grid lets you easily add a gallery post in under one minute, it’s that simple to do. Using WordPress’s post thumbnail feature, all you have to do is upload your image, click okay, and hit publish.
SpatacusSpatacus will suit any design taste and will manage website to a undiminished unique and brand exceeding website design and quality level. Rockstar WorkingRockstar Working is a web site designing company with a unique website of their own. F8 LiteF8 Lite can transform your site or blog into a fully functioning photography or multimedia portfolio site.
This site was built using mainly on JavaScript and CSS but it does use some HTML5 functions.
Theme Design GalleryTheme Design Gallery is a website dedicated to showing off and selling cool and unique websites. This site was built using a mix of CSS, JavaScript, and HTML5 to give the viewer the best experience. Will Work for ArtWill Work for Art is a site that is designed to show case different types of art. Web Banner GallerWeb Banner Gallery is a banner display site that offers a user rating section.
Web Banner Gallery offers an easy way to view highly ranked web banners for webmasters to view and get ideas from. Quik GalleryQuik Gallery theme works best probably for videos, games or photo type sites but can also make a little unique blog with a bit of editing. CompleteComplete comes with a very clean, modern and professional design that is very simplistic and content focused. Editorial TemplateEditorial Template is a WordPress template that is designed to meet the publishing requirements of digital magazines. Share your view with us on Facebook and Twitter.WHSR Web Hosting AdviceWhy trust hosting review sites and web host ranking charts blindly when you can learn everything for free?
AX VisualAX Visual Design Studio offers design services to meet the needs of their clients.
Film Review FridayFilm Review Friday is a film review site that is designed for smaller, or Tweet sized, film reviews. The author’s views below are entirely his or her own and may not reflect the views of WHSR. That’s a long time to be in business, and the company has since grown to serve 110,000 customers and hosts more than 470,000 website. In July 2014, I have added more details (updated pros & cons, uptime review, etc) to it based on my usage experience on a free trial account. Need a dedicated IP address – but only have a small budget to host your website? Then IXWebHosting just might be the best choice, with sale prices starting at $3.95 per month for a shared hosting account. Often this can tell you whether or not the hosting company has the necessary experience, knowledge and stability to provide the best service for your needs.IXWebHosting has been around since 1999, when they started hosting sites on a server located in someone’s living room. That’s a long time to be in business, and the company has since grown to serve 110,000 customers and hosts more than 470,000 websites. With this option, you get to choose a dual core server with your choice of disk space, RAM and bandwidth.
IX provides a proprietary control panel with their shared hosting plans and it is somewhat clumsy.Having had personal experience with the control panel, I can say that it is not at all user-friendly and if you are a beginner with websites, IX makes it difficult to get your blog up and running. That’s a very nice touch.A lot of companies advertise that they offer American-based support and a native English speaking team so it’s not unusual that IX does the same. During this one-and-half decades, the company has survived two major economy crashes (dot-com and subprime mortgage crisis) and one big change in hosting business landscape (EIG acquired some of the biggest brands and became a monopoly in hosting industry).
Of course, you do have to provide a credit card number to get your account started, but it won’t be charged until the eighth day and you can cancel any time before then. The problem with this configuration is that if one of those website owners does something to get banned from a search engine, your site could be blacklisted, as well. With IX, you are guaranteed that your pages will be available 99.9% of the time over a 12-month period. If the percentage during a single month falls below that, you are eligible for a refund of a full month’s worth of your hosting fees. In fact, the overall percentage of uptime was 99.839% (but 100 percent for the past seven days when I checked). Not a huge difference, but enough to perhaps cause problems.OK, so you may be wondering what IX does to ensure maximum uptime.
The good news is that IX owners their own datacenter, which uses Tier 3 providers and n+1 redundancy. Being housed in their own datacenter, IX is able to control the environment, the network and the hardware (all of which are located in the same building as the company’s administration, sales and marketing departments). Two heavy duty generators are available to keep servers up and running in the case of a power outage.As far as security goes, IXWebHosting uses network software that performs constant monitoring, malware discovery and recovery services. On the other hand, if you are a newbie who just got started then no, I don’t think IXWebHosting is a good choice.



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