The decline of landline telephone connections for American households as the use of wireless phones (incl. In its first two years hosting EPL games, Showtime’s MENA subscriber base is believed to have grown by 100,000.
But anyone will tell you that if you triple the initial outlay and sell access for the cost of a Zinger burger, you’ve got a recipe for disaster in commercial terms (no pun intended). I also presume that the price of the KFC meal will equate to the price PER GAME shown and not a monthly subscription. The gentleman didn't specify whether that means a value meal or a family bucket (around AED 16 for the first; AED 79??? Guys, I would like to congratulate Abu Dhabi Sports vision for providing Premier League football matches to everyone for very little cost. If they can offer the EPL without the need for any other pay TV subscription to hang it on, this could be the master stroke.
I beleive that ADMC is aiming to profit from some extremely high advertising rates during the EPL and are simply charging for the channel to sidestep broadcast regulations which prevent it being shown on FTA TV they are looking to build the brand around the clubs they are going to become affiliated with and very soon the merchandising and advertising revenue combined will double the pittance that showtime used to make from its subscription money because every kid in the region will be walking around with a manchester city shirt as I will be (GO BARRY!) but it might put KFC out of business maybe they should advertise during the EPL.
He was a sixth-grade dropout, an army mule-tender, a locomotive fireman, an insurance salesman and a political candidate. Harland Sanders was operating a service station in Corbin, Kentucky, when he began cooking for hungry travellers who stopped in for gas.
The Colonel travelled over 400,000 km a year visiting KFC restaurants and delighting customers around the world. Only a handful of people know the multi-million dollar formula and it’s protected by some pretty elaborate security precautions.


In 1936, Kentucky Governor Ruby Laffoon made Harland Sanders an honourary Kentucky Colonel in recognition of his contributions to the State's cuisine.
On the long road to success, Colonel Sanders never forgot the lessons he learned as a young man. As figurehead in his own right, and a true gent, an independent survey in 1976 ranked the Colonel as the world's second most recognizable celebrity.
Combine this with around $10m pa in EPL-related advertising revenues, and the $40m pa investment suddenly appears relatively good value.
To make good on the $105 million or so spent on the annual rights (and taking into account the $10 million currently generated by Showtime in ad revenues), ADSC will need to attract 1,461,538 subscribers, just to break even.
Please bring back Rob and Derek and don't provide second rate English language coverage like ART used to.
Paying over the odds for the EPL rights and then selling them for next to nothing says a lot about their overall strategy.
Just as KFC is cheap enough to be enticing, 20AED for all the EPL games without disruption might just be low enough to persuade big audiences from the likes of Egypt to part with a little cash.
And that was before he became the world’s most famous cook after reaching “retirement age.” Colonel Harland Sanders was many things, but above all, he’s a great success story. It was here that he perfected his secret blend of 11 herbs and spices, and the basic cooking technique that made both the Colonel and Kentucky Fried Chicken® famous. Today, the recipe is locked away in a safe in Louisville, Kentucky.">For years, Colonel Sanders carried the secret formula for his Kentucky Fried Chicken® in his head and the spice mixture in his car.
He might have just shown up anywhere and everywhere to do what he loved best.">When it came to promoting the great taste of KFC®, the Colonel was tireless.


It was the answer he was looking for, The Colonel had found a way to fry chicken, and it was the best he'd ever tasted.
In fact, one spice company blends part of the formula while another blends the rest, to ensure neither ever has the complete recipe! Today, more than 12 million customers in 109 countries and territories around the world gather around the kitchen table enjoying the irresistible taste of the South.
Please also get e-Vision to start offering packages now and not have everyone subscribing three days before the season starts.
It's purely a branding exercise thought up by some (no doubt) UK (Manchester-based?) marketing expert - you buy a (mediocre) football club from Manchester (that's not United), put your (newish) airline's logo on the team shirt, pay over the odds for a bunch of middling-profile players, then snare the television rights to all games played by said team (oh, and the rest of the competition) and promote the combo to the hilt throughout the fast-developing MENA region! Either way, shockingly good value compared to the AED 205 Showtime fleeces me for each month. The irresistible taste we've come to know as Kentucky Fried Chicken was born, and even today, every KFC® cooker fries under pressure, just as the Colonel intended!
KFC® continued to grow globally, but we’ve never forgotten our roots – our beloved Colonel Sanders will always be the face of KFC®. Making money is not an immediate issue - raising the profile of Abu Dhabi (and its various business interests) is. With the money saved, I could order in quite a few value meals or even a couple of family buckets.



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