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Published: 19.01.2015. Category: Horse Tattoo Designs

While photographers face stiff competition in the marketplace, the advent of high quality digital cameras, their reduction in price and the Internetsa€™ ability to drive down prices and source images from all over the world means the market has never been better for the image user.
There is currently so much choice and value available, microstock agencies (crowd sourced image libraries) aggregate quality images from around the world by professional and amateur photographers.
As well as commercial stock photo libraries we also review the best in free images, PD and Creative Commons archives.
With the plethora of stock photos available for use, it’s easy to become overwhelmed by the thousands of choices.
This can be a serious issue, especially if the chosen stock photos are meant to embody and represent your company and be used for branding and marketing purposes. Chances are that you have at one point in your life taken a small image and tried to increase its dimensions with disastrous results. Sometimes, nascent businesses and designers can make the mistake of not realizing that certain imagery choices — no matter how minor — can lead to a turn-??off or even worse, the wrong idea altogether. Depending on your company’s demographic and target audience, certain images, whether it is of an object or a person, may work better than others for very subtle reasons.
Conversely, a local business that primarily caters to a local audience will more than likely use images that reflect their customers’ likeness. An imagery choice that’s not carefully deliberated will not only leave you with a generic and “sanitized” image, it can leave the viewer void of emotion and little to no interest in your products or services. It’s often forgotten and overlooked, but there are always options besides using stock photos for your projects. Going this route will generally make it easier for you to create the look and feel that you are going for. As you can see, choosing the right stock photos for your work is more than just picking a pretty photograph.


Images which dona€™t meet microstock standards are often offloaded for free* on free stock photo sites and into the creative commons. Image resources that were meant to be quick, convenient ways to fill design needs can quickly turn into a tedious task of sorting, comparing, and vetting various stock photo options. Let’s not forgot to mention that by using accessible stock photos, you run the risk of using an image that a competing company may have already utilized. The image was more than likely pixelated or, depending on how large you made it, the image may have not even been discernible.
When choosing your stock photos, one thing you should ask yourself is “is this image culturally appropriate for what I want to use it for?” Culturally appropriate images can be a culmination of many different considerations, so it is up to you to carefully determine what will and won’t work. For example, companies that cater to international clientele do best by providing stock photos on their websites that include imagery and cultural references from all client companies. Successful companies often use these types of practices as a marketing tactic, as it makes customers and clients feel included and welcomed. If your product or service is meant to create a sense of well-??being and happiness, then make sure you include imagery of smiling, positivity, and happy individuals and groups. Budget constraints, licensing issues, or corporate branding guidelines could prevent you from using an image.
You are granted more creative freedom, especially if you are creating the illustrations yourself. In fact, the selection process makes the difference between an ideal and a poorly-??chosen image. Many of these photos tend to have an almost “sanitized” look to them, and although a lot of these images are meant for all-??purpose use, many fall short of their purpose and lack genuine emotional appeal.
Luckily, most stock photos offer various sizes for download, but just in case they only offer one size, make sure you save the file in its largest, sharpest form.


Otherwise, they run the risk of appearing to be a strange, foreign company that’s unintended for the audiences that aren’t referenced and included in the imagery.
If you are unsure of whether or not your stock images will be culturally appropriate, consider asking for the opinions of others or even running a test or survey to see how people will react.
Stock images should be chosen to evoke emotion and not to just be filler content for your designs. Should any of these limitations face you, you can always turn to using illustrations and vector graphics.
You will however want to make sure that your images are still of good quality and size, culturally appropriate, and able to foster immediate emotional connections. Certain criteria should be considered in order to make the best choice for your work: consider size and quality objectively, pick purposeful culturally-??appropriate images, foster emotional connections, and remember that you’re not limited to the “sanitized” photography found in common stock repositories.
The first and best course of action is to employ useful, effective methods to select stock photos for your company, and the second is to find a viable alternatives to using any stock photos.
You never know when you’ll be asked to make it larger or repurpose it for a derivative design, and you’ll want the largest size and sharpest quality for the purpose. Try to choose images that not only contain an emotional connection, but also a purpose that aligns with the greater purpose of your design. With your projects, you will need to decide what you are trying to say and what will be the best image to articulate this, and choosing the right imagery is far harder?—?and far more important?—?than simply identifying “pretty” pictures.



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