This file contains additional information, probably added from the digital camera or scanner used to create or digitize it. If the file has been modified from its original state, some details may not fully reflect the modified file. Don Clark, Grand Design president and co-owner, stated, “I could not be more pleased about the addition of Nate to the Grand Design team. Clark added that “Nate was very instrumental in developing one of today’s premier toy hauler brands. When you consider the Middlebury, Ind.-based recreational vehicle manufacturer only began producing its first RVs in January 2013 and already has nearly 500 employees, it’s hard to argue with the assessment of its president, Don Clark. Clark noted Grand Design already has hired 70 employees and has begun adding another 65 because of the success of its Reflection, a mid-profile fifth-wheel. The Reflection retails for about $50,000 and is 32- to 38-feet long, and is made for people who want to use it for a weekend or a two- to three-week stay, Clark said.
Micah Staley, general manager of Grand Design’s Reflection division, added, “Peter’s six years of manufacturing as well as his 20-plus years of dealer experience – including running one of the largest western dealerships – allows him to understand the day-to-day challenges that dealers face. Kinden noted, “I am truly honored to have been invited to be a part of what I would consider one of the strongest team ever assembled in our industry. The company is still targeting four lines and a total of 500 employees by 2016, possibly sooner.
The company also reported that in around 30 days it will be opening a third production line that will add 130 jobs. Marc Hauser, Grand Design’s general manager of the Solitude and Momentum brands, added, “In celebration of the delivery of our 1,000th unit, Camp-Land RV graciously hosted an open house on Oct. Don Clark, president and co-owner of Grand Design RV, noted, “The four new floorplans are exciting additions to the Grand Design’s popular Solitude extended stay fifth-wheel, Momentum luxury toy hauler fifth-wheel and Reflection mid-priced product lines. Clark added, “General Manger Marc Hauser’s rock solid Solitude brand and his new Momentum Luxury Toy Hauler Fifth Wheel are guaranteed to turn heads at the upcoming show. The Solitude, retailing in the low- to high-$60,000s, depending on equipment, is a product of a new company launched by former Thor executives Don Clark, and co-owner brothers Ron and Bill Fenech, respectively the former president of Thor Industries Inc., and Thor Motor Coach. The high-profile, extended-stay Solitude features high-gloss beige fiberglass sidewalls with a painted brown front cap and is equipped with 7-foot-tall slideouts. Solitude features include a large amount of pass-through storage with slam-latch doors, hydraulic 6-point leveling system, frameless windows, LED puck lighting throughout, solid-surface countertops, two recliner sofas and a 40-inch HD TV sitting atop a radius fireplace. Ron Fenech makes a point during his presentation Wednesday in Louisville, Ky., about Grand Design RV Co. Grand Design, a 7-week-old RV company, has been well-received by dealers at the National RV Trade Show in Louisville, Ky. Grand Design was created by Don Clark and Bill and Ron Fenech, RV industry veterans who created Keystone RV Co. Cooley and a couple hundred other dealers and RV industry people attended a breakfast Wednesday morning sponsored by Grand Design.


What the trio said was that Grand Design will be located in the former Four Seasons Housing industrial complex on C.R. Prior to the breakfast, the Grand Design team, which includes the founders and Marc Houser, general manager, and Jerry McCarthy, vice president of service operations, spent Monday and Tuesday at a small table on the trade show floor meeting and greeting dealers and old friends in the industry.
At the breakfast the founders outlined how their creative business plan used to move Keystone to the top tier of RV companies will be discarded in this new venture.
But the Keystone founders didn’t want to be in a large company and one by one decided to leave. Now the model for their new company will be to create products for six segments of the RV market, starting with the “Solitude” fifth-wheel.
The new fifth-wheel will have a wide, 101-inch body, a 7,000-pound capacity axle, 40-inch slideouts and three 20-pound LP gas bottles that can be changed out for full ones at gas stations. The company will also try to address one gripe common among RV dealers — cut-rate pricing on the Internet from a few dealers. Bill Fenech said the company will enforce minimum pricing standards so Internet pricing wars don’t break out. He said dealers do have to have a strong Internet presence because consumers are doing research on the Internet before going to a dealer to shop. The founders also floated an idea about service that causes RV owners to grumble — the lack of a nationwide service policy.
Ron Fenech said they would like to create a nationwide service policy, where a Grand Design owner could get their unit serviced under warranty at any Grand Design dealer nationwide.
Asking for a show of support for such a program the response was about 50-50 among the dealers present. This is an aerial view of the more than 400,000-square-foot factory complex near Middlebury, Ind., where Grand Design RV Co. Ron Fenech is the former senior president of Thor’s RV Group and Bill Fenech is the former head of Thor Motor Coach (formerly Damon Motor Coach). All three took turns presenting their vision for the company and the strategy they will employ to a standing-room-only crowd at the Crown Plaza Hotel during the Recreation Vehicle Industry Association’s (RVIA) 50th Annual National RV Trade Show in Louisville, Ky.
Grand Design has set up shop in a 67-acre complex with 400,000 square feet of production and support facilities near the Indiana Toll Road north of Middlebury, Ind.
Solitude, which will retail in the low- to high-$60,000 range depending on equipment, will feature a 101-inch-wide body, 6-foot 6-inch ceilings, king-size beds, walk-in closets, 40-inch-deep slideouts, solid surface countertops and slam-latch baggage doors. The retail introduction of Solitude at the Florida RV SuperShow in January will be followed by a mid-priced laminated travel trailer and fifth-wheel series in spring and probably a luxury toy hauler fifth-wheel brand by fall. Grand Design RV is currently setting up shop with fewer than 20 employees in a 67-acre, 400,000 square-foot former manufactured housing plant near the Indiana Toll Road north of Middlebury, Ind. Clark and the Fenech brothers, also operating as co-owners, are preparing for the debut of their first line of mid-priced Solitude-brand “extended stay” fifth-wheels at the Florida RV Trade Association’s (FRVTA) Florida RV SuperShow in January with a startup staff that includes General Manager Marc Hauser, and Vice President of Service Operations Jerry McCarthy, both former Dutchmen executives.
In the big picture, meanwhile, they’ll operate from the perspective of a company in a post-recessionary market that’s inhabited by fewer dealers, but often by larger and more multi-store retailers.


All three, in turn, say their driving interest in launching Grand Design, for which a serious ramp up in production will begin in December, is to have the opportunity to build a privately held RV manufacturing firm in which they retain plenty of control. Clark and the Fenech brothers, also operating as co-owners, are preparing for the debut of their first line of mid-priced Solitude-brand “extended stay” fifth-wheels at the Florida RV Trade Association’s (FRVTA) Florida RV SuperShow in January with a startup staff that includes General Manager Marc Hauser, and Vice President of Service Operations Jerry McCarthy, both former Dutchmen executives. GET IN TOUCHAubren Limited, Portlaoise Business & Technology Park, Mountrath Road, Portlaoise, Co.
Because of his product development skills and incredible dealer relationships, Nate will be a natural fit for our company.
Like the company’s original offering, the Solitude, the Reflection features hardwood cabinetry and high-end features found in an upscale home. Micah’s stellar reputation for innovative design and attention to detail is well known throughout the industry.
15) followed by a five-day retail show sponsored by the Florida RV Trade Association (FRVTA). Additionally at the show, Ohio-based startup Advanced RV will display its first Class B motorhome, Ocean One, as will Augusta RV, a new company that opened last year in Bristol, Ind., which will exhibit its Flex-brand travel trailer and fifth-wheel series for the first time.
At the breakfast the three founders outlined their plans for the new company, and Cooley liked what he heard and from whom he heard it.
At Keystone they created “competitive cells” within the company, where one trailer line was competing against others in the company. From there, they will add a mid-size travel trailer and fifth-wheel later in 2013 and then maybe a toy hauler late in the year. He said the model would be based on what the automotive industry does, where, for example, a Ford owner can obtain service at any Ford dealer in the country. 28) to hear details about Grand Design RV Co., a new RV manufacturer formed by a trio of former Thor Industries Inc. Grand Design general manager will be Marc Hauser, while Jerry McCarthy serves as vice president of service operations. A luxury fifth-wheel, along with a lightweight travel trailer and an entry-level travel trailers are in the planning stages. The three then held leadership positions with Thor, before leaving those behind in the past year, The Goshen (Ind.) News reported. When Thor purchased Keystone, that model was adopted by other Thor companies, according to Clark, and those companies also grew. 28) kickoff breakfast in the Whitley Meeting Room at the Crown Plaza Hotel right after the RVI Leadership Prayer Breakfast.



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